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CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web.   |
Entrepreneur
December 2003
Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
CRM
January 6, 2012
Marc Caltabiano |
Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. |
InternetNews
December 16, 2003
Susan Kuchinskas |
E-Tailers Send Shoppers Back to the Mall As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores. |
CRM
January 11, 2013
Mikael Lyngso |
Combating Shopping Cart Abandonment Leverage e-commerce data to boost online sales. |
CIO
May 15, 2004
Megan Santosus |
How REI Scaled E-Commerce Mountain Outdoor equipment retailer, REI, demonstrates how its website functions as a sales channel that complements its physical stores. |
InternetNews
November 1, 2005
Jim Wagner |
Good Tidings For Online Retailers in 2005 Online shopping is expected to increase this holiday season. |
CRM
December 14, 2015
Sam Del Rowe |
GI Insight Study Finds Omnichannel Approaches Are Falling Short Research indicates that though consumers use multiple channels in their shopping journeys, companies are not successfully implementing omnichannel marketing strategies. |
CRM
March 2013 |
NRF's Big Show: The Great Retail Convergence The need to adapt to a rapidly changing retail environment marked by the convergence of offline and online commerce was among the rallying cries retailers heard at the National Retail Federation's Big Show in New York in early January. |
CRM
September 13, 2012
Kelly Liyakasa |
Mobile Seen as Key Retail Driver This Holiday Season But companies must evaluate customer usage, measure performance. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
June 1, 2006
Phillip Britt |
Market Focus: Retail: How (and Where) May We Serve You? Retail consumers want to receive a high level of service regardless if they shop online, in a store, or some combination of channels. The retailers that recognize and meet this challenge of multichannel customer service are the ones that will get the best profit margins. |
CRM
December 30, 2015
Sam Del Rowe |
Retail Predictions for 2016 Mobile will continue to dominate, but businesses need to be aware of the platform's risks. |
CRM
December 20, 2013
Scott Hays |
The Nightmare After Christmas Use post holiday returns as a customer service opportunity. While the holiday shopping season brings more chances to engage customers, it also brings more chances to lose them. |
CRM
November 23, 2012
Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
CIO
November 15, 2000
Elana Varon |
Lose the Tie The company that set the American corporate dress code for the last century fell out of favor in the casual '90s. The Web may help it come back... |
CRM
December 2013
Sarah Sluis |
At Shop.org, Retailers Prepare for a Mobile Future The mobile and tablet experience is augmenting e-commerce and in-store sales. |
Search Engine Watch
February 28, 2006
Chris Sherman |
Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. |
CRM
December 12, 2014
James Keller |
Use Personalization to Convert Online Sales Emulate the in-store experience with e-commerce tools. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
May 11, 2015
John Tomich |
Three Quick Ways to Start Speaking Omnichannel Now Your customers are already fluent, so it's time you begin using the new language of digital commerce. |
Entrepreneur
August 2003
Kim T. Gordon |
Sweet Rewards Win over your existing patrons with a customer loyalty program, and watch sales reach new heights. |
CRM
October 18, 2010
Carsten Thoma |
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. |
CRM
November 23, 2015
Sam Del Rowe |
Online Shopping to Increase Over Thanksgiving Weekend, Deloitte Says Black Friday will see a rise in cyber-shopping as the retailer advisory firm predicts more money spent -- and more of it online -- this year. |
CRM
September 7, 2012
Debbie Braunert |
Optimize Your Mobile Marketing Database Four best practices to set the foundation for huge benefits. |
CRM
April 2012
Kelly Liyakasa |
Keeping the "Retail" in Retail Stores Will Smith, CEO of Euclid Elements, may share his moniker with the Hollywood star, but he is also making headway in the retail industry by delivering digital analytics to the standard brick-and-mortar store. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
CRM
July 2013
Woody Driggs |
Taming Chameleon Customers Create a brand experience to meet their changing needs. |
HBS Working Knowledge
April 18, 2005
Julie Jette |
Prosper with Multi-Channel Retailing Reps from Abercrombie & Fitch, the Gap, and Bath & Body Works traded pointers in a panel session at the Harvard Business School Retail and Luxury Goods Conference. The upshot: Keep your brand message consistent both in-store and online. |
CRM
February 2011
Koa Beck |
Stores' Tenuous Hold Fickle customers toting mobile devices are just one click away from taking their business elsewhere |
InternetNews
February 8, 2008
Kenneth Corbin |
For e-Tailers, It's a Wide, Wide Web As e-commerce choices abound, nearly all online shoppers report site-hopping in a survey from JupiterResearch. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
CRM
August 2013
Kelly Liyakasa |
How to Beat Showrooming Retailers don't have to feel powerless against the Internet. For traditional brands to succeed in the race against online mega-shops such as Amazon, the more seamless the experience between online and in-store buying, the better. |
InternetNews
December 31, 2003 |
Early Online Shopping Numbers Show Big Gains The 2003 holiday shopping season proved to be a boon for online retailers with shoppers spending $13 billion just between Nov. 1 and Dec. 12 alone. |
Bank Systems & Technology
November 1, 2006
Nancy Feig |
Integrating the Channels Financial institutions are juggling numerous channels and the multitude of ways in which they touch customers. Many banks are actively looking to integrate those delivery channels more strategically. |
CRM
May 2014
David Myron |
4 CRM Data Trends to Address Today's businesses are becoming more data dependent than ever before. The problem, however, is that collecting more data doesn't make a company smarter, understanding the data does. But the latter is easier said than done. |
CRM
October 2014
Barton Goldenberg |
The True Price of Channel Optimization Why meeting your customers where they prefer is key to your business survival. |
CRM
February 2008
Barton Goldenberg |
Multiplicity Means More Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM? |
CRM
October 2, 2013
Sarah Sluis |
Keynote Speakers at Shop.Org Annual Summit Concur: Use Technology Strategically Omnichannel retailing is about giving consumers what they want, in-store and online. Content matters more than mode of delivery. |
CRM
November 2012
Kelly Liyakasa |
Connecting Retail and E-tail More retailers are combining CRM data, social media, and personalization to improve the customer experience. |
CRM
November 3, 2003
Kent Zimmerman |
Mastering Multichannel CRM The director of e-commerce at Finish Line explains how linking the retailer's sales channels improved customer service. |
Search Engine Watch
June 4, 2008
Eric Enge |
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. |
CRM
April 15, 2011
Carsten Thoma |
Mobile Commerce: It's More Than Just an iPhone App Mobile truly has created an "always on" society, where people are online and accessible 24 hours per day. Do you understand what mobile means for your business? |
Entrepreneur
July 2006
Kim T. Gordon |
Hit the Sweet Spot If you're marketing to other business owners, you need to offer the 7 things they want most - and learn how you can deliver them. |
InternetNews
December 6, 2005
Jim Wagner |
Online Shoppers Buying it All Online shopping got off to a quick start this holiday season, with e-tailers reporting a consumer spending increase of 24 percent over last holiday season, according to a survey. |
CRM
July 2014
Leonard Klie |
Walmart's Omnichannel Strategy Keeps It on Top Today's large retailers are connecting with customers in new ways. |
CRM
August 4, 2014
Maria Minsker |
93 Percent of Retailers Strive to Bridge E-Commerce and In-Store Supply Chains Companies' top priority is enabling 'seamless' customer experiences. |
CRM
March 2015
Oren Smilansky |
NRF's Big Show: Retailers Solidify Multichannel Strategies to Drive Customer Engagement Digital technologies in stores are vital, but how they're being used is also important. |
CFO
September 1, 2006
Russ Banham |
Def on the Aisle In-store, or in-house, businesses are relying on digital-television networks to get their message out. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
