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Entrepreneur July 2005 Kim T. Gordon	Sweet Rewards An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.
The Motley Fool April 9, 2007 Mary Dalrymple	Loyalty and Its Rewards Make the most of retailer and travel loyalty programs.
HBS Working Knowledge March 22, 2004 Manda Salls	Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
InsideFlyer October 2004	Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason.
HBS Working Knowledge July 25, 2011 Maggie Starvish	Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops.
The Motley Fool April 28, 2011 Dan Caplinger	Want Free Money? Jump Through More Hoops American Express announces a big change to its rewards program.
HBS Working Knowledge February 24, 2014 Corstjens & Lal	Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
Entrepreneur March 2007	Starting an E-Mail Marketing Program This simple system lets you reward loyal customers.
The Motley Fool October 11, 2005 Rick Aristotle Munarriz	Loyalty Pays at Best Buy The consumer electronics giant is making its customer rewards program a bit more rewarding. What does Best Buy get out of this? Information, of course.
CRM November 2015 Leonard Klie	Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members
Entrepreneur March 2007	Shopping Spree New business card gives you rebates.
Bank Systems & Technology February 22, 2007 Nancy Feig	Banks Move Away From Card-Based Transactions Rewards prove successful incentives for deepening banking relationships.
Bank Technology News July 2008 Glen Fest	Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards.
U.S. Banker May 2008 Beth Horowitz	What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties.
AskMen.com Terence Channon	Top 10: Best Credit Cards Sign up for one of these top 10 best credit cards for great rates and rewards.
CRM May 2015 Maria Minsker	10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures
Bank Technology News May 2008	Rethinking Rewards in Tough Times One way credit-card issuers can manage their own exposure to financially stressed consumers is to redesign rewards programs to encourage good credit behavior and focus less on luxury giveaways.
InsideFlyer May 2009	Frequent Flyer Survey 2009 Loylogic, a reward services provider for loyalty programs, has released the results of a survey conducted during the recent Freddie Awards voting process. Here are the questions and the results.
Entrepreneur July 2003 Kim T. Gordon	Cross-Training Join the multichannel marketing revolution, and get ready to pump up your sales.
InsideFlyer July 2011	Inside Information We speak with travel executives for our annual interview issue.
The Motley Fool October 19, 2007 Dan Caplinger	Reap Rewards With Debit Cards Banks that have historically kept the purse strings tight on debit card rewards have started to loosen up a bit.
PC Magazine November 30, 2005 Molly K. McLaughlin	Keep the Kids in Line My Reward Board is a -software-based incentive chart to encourage computer-savvy kids to get their chores done, save money, and set and reach goals.
AskMen.com Michael Estrin	12 Ways To Maximize The Way You Earn Miles & Rewards You've probably already joined 'miles and rewards clubs' with more than a few airlines. But just being a member isn't enough. Here are some tips to help you get the most out of those clubs.
CRM February 1, 2007 Evans et al.	Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions.
The Motley Fool August 6, 2004 Dayana Yochim	Cash, Miles, Points, or Perks? Find the right rewards credit card for your wallet.
The Motley Fool January 13, 2005 Dayana Yochim	Be a Rewards Card Romeo Work the right angles to make sure your frequent flier miles pay off.
InsideFlyer July 2009	A New Deck of Cards Part 2 of our look at credit cards and your miles and points.
Entrepreneur June 2004	Woman of the Year Competitive, compassionate and visionary, today's women business owners refuse to be ignored. Find out how they're making their mark.
InsideFlyer September 2014	InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months.
CRM June 2014 Sarah Sluis	Airline Loyalty Programs in Flux Consumers and airlines rethink their commitments to each other.
Entrepreneur February 2010 Jennifer Lawler	Rewarding the Repeaters Loyalty programs can keep your best customers coming back for more.
The Motley Fool April 14, 2009 Dayana Yochim	Make the Most of Frequent Flier Miles Tips from a seasoned traveler on making your miles take you further.
CRM January 1, 2006 Lior Arussy	Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value.
InsideFlyer November 2010	New Canadian AMEX American Express Canada has launched a new charge card for Canadians, the American Express Gold Rewards Card. Cardmembers earn double Membership Rewards points on travel purchases as well as eligible gas, grocery and drugstore charges.
InsideFlyer June 2013	60 Seconds Southwest Rapid Rewards won the 2013 Freddie Award for best loyalty credit card in the Americas. We spoke with senior manager of Rapid Rewards partnerships, Anissa Reil, about the benefits of the card.
Bank Technology News March 2007 Glen Fest	Relationship Rewards: Loyalty Programs That Span the Bank MasterCard's new multiple-account platform means that customers can rack up points based on their entire banking relationship-and they can even customize their own prizes.
The Motley Fool September 28, 2006 Rick Aristotle Munarriz	Best Buy's Plastic Surgery Best Buy's got a new way to cash in on its preferred customers. Affinity credit cards aren't new. Best Buy has simply found a clever way to launch the card in a way that will appeal to its preferred customers.
The Motley Fool March 5, 2008 Mary Dalrymple	Are Credit Card Rewards Worth the Hassle? Credit cards carry some inherent dangers, but they also offer plenty of perks to the savvy user.
InsideFlyer January 2007	Small Business Credit Cards Small business credit cards not only help you pay for business related expenses, but they also provide a myriad of benefits.
U.S. Banker March 2011 Ken Paterson	Debit Rewards: A Farewell Portrait? As banks and credit unions face a significant reduction in interchange revenue under the Durbin amendment in the Dodd-Frank Act, debit rewards will certainly come under scrutiny in coming months.
U.S. Banker June 2009 Glen Fest	Taking a New Swipe at Debit Incentives Busey Bank of Champaign, Ill., has given out debit rewards since 2005 to increase incremental revenue from cardholders through interchange, and add-on services, like bill-pay.
The Motley Fool November 29, 2007 Selena Maranjian	Credit Cards Can Pay You Thousands Lots of credit card companies offer their customers rewards for using their cards. If you're careful, those rewards can give you free money. But for many, those rewards simply aren't worth the cost.
InsideFlyer August 2009	Cover Story A complete look at credit cards and your miles and points.
U.S. Banker March 2008 Anthony Malakian	Would Rewards Help Your Client Feel Better? Bank-marketing firms are trying to spin an upside message, using various rewards programs to rebuild tarnished customer relations.
CRM May 2011 Koa Beck	Can Mobile Apps Save Customer Loyalty Programs? Most consumers are not active users, study shows, but easing access may spur participation.
CRM March 1, 2005 Jason Compton	What Price Loyalty? Giveaways can buy transactions, but not necessarily commitment.
CRM June 1, 2006 Marshall Lager	Old-School Entertainment Is Still in Session While digital media has co-opted the term interactive entertainment for its own, it's precisely the give and take of the real world that keeps old-school venues attractive to consumers.
CIO January 1, 2007 Allan Holmes	For Better Collaboration, Try Fantasy Want to learn the latest management theory on collaboration? Then log on to an Internet fantasy role-playing game and create your own 3-D avatar.
Bank Technology News December 2010 Shane Kite	Five Best Next-Gen Loyalty Schemes Bank-funded debit rewards are probably going away, but a handful of new offerings have managed to distinguish themselves because of their innovative use of technology, funding models, or both.
InsideFlyer July 2010	Loyalty Traveler How long can major chains like Hilton, Starwood, Best Western, Marriott and Carlson offer guests deals like two, three, or four stays to earn a free night at any or most hotels in the chain?