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CRM November 2015 Leonard Klie	Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members
InsideFlyer October 2013	60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs.
InsideFlyer October 2004	Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason.
U.S. Banker May 2008 Beth Horowitz	What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties.
HBS Working Knowledge February 24, 2014 Corstjens & Lal	Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
InsideFlyer July 2011	Inside Information We speak with travel executives for our annual interview issue.
InsideFlyer September 2014	InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months.
HBS Working Knowledge July 25, 2011 Maggie Starvish	Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops.
InsideFlyer May 2012	Donating Miles with KULA There's a new way for members of travel loyalty programs to give back.
The Motley Fool April 9, 2007 Mary Dalrymple	Loyalty and Its Rewards Make the most of retailer and travel loyalty programs.
Bank Technology News July 2008 Glen Fest	Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards.
InsideFlyer July 2010	Cover Story We speak with ezRez, Cathay Pacific, GHA Discovery, Hyatt Gold Passport and Stash Hotel Rewards about their programs for travelers.
CRM November 2013 Maria Minsker	Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships.
InsideFlyer May 2009	Frequent Flyer Survey 2009 Loylogic, a reward services provider for loyalty programs, has released the results of a survey conducted during the recent Freddie Awards voting process. Here are the questions and the results.
CRM January 2014 Leonard Klie	Is There Life After Death for Loyalty Points? Colloquy report shows varying bequeathing policies for leading airline, hotel, and credit card loyalty programs.
AskMen.com Michael Estrin	12 Ways To Maximize The Way You Earn Miles & Rewards You've probably already joined 'miles and rewards clubs' with more than a few airlines. But just being a member isn't enough. Here are some tips to help you get the most out of those clubs.
InsideFlyer January 2013	60 Seconds with Justin Jarvinen, Founder and CEO of BCKSTGR.com BCKSTGR.com allows users to earn rewards currency for engaging brands using social media. The program soft launched with United MileagePlus on Nov. 1, 2012 and members have already earned a couple of hundred thousand miles.
InsideFlyer September 2011	60 Seconds with Peter Gorla, Vice President & CMO of Voila Hotel Rewards A conversation with Peter Gorla, Vice President & CMO of VOILA Hotel Rewards, which offers an alternative to big hotel chains, about this rewards program.
CRM June 2014 Sarah Sluis	Airline Loyalty Programs in Flux Consumers and airlines rethink their commitments to each other.
InsideFlyer July 2012	Travel Talk Interview with airBaltic, Capital One, Mommy Points and Wyndham.
InsideFlyer January 2011	Loyalty Traveler-Confessions of a Former 'Mile'ionaire Major hotel brands are rapidly growing with the travel industry recovery. Hopefully hotel competition will continue to benefit the frequent guest in 2011 with real loyalty program enhancements and high value promotions.
InsideFlyer November 2010	60 Seconds with Co-founder and CEO of Topguest, Geoff Lewis CEO of Topguest, Geoff Lewis, about the program that allows members to earn loyalty points for checking in with a participating geo check-in app, including Facebook, Twitter, foursquare, Gowalla and Brightkite.
CRM January 4, 2013 Don Hughes	A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers.
InsideFlyer August 2009	Cover Story A complete look at credit cards and your miles and points.
CRM January 1, 2006 Lior Arussy	Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value.
InsideFlyer June 2014	InsideEdition Southwest Airlines has announced that the AirTran A+ Rewards program is ending, and Rapid Rewards will be the loyalty program for the combined airline starting Nov. 2, 2014.
AskMen.com Terence Channon	Top 10: Best Credit Cards Sign up for one of these top 10 best credit cards for great rates and rewards.
InsideFlyer January 2013	Miles as Money Over the past few years, airlines have been slowly adding more non-flight award options for members to use their miles; from experiential awards, to auctions, to electronics and merchandise.
InsideFlyer August 2011	Rapid Rewards 2.0 In this article, we'll look at the old and new Rapid Rewards. Frequent flyers in general do not like change, so how have Southwest's most loyal customers taken to the new Rapid Rewards?
Entrepreneur February 2007 Melissa Campanelli	Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
CRM February 25, 2011 Leonard Klie	Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program.
InsideFlyer July 2014	Mileage Plan Ranks High The findings of a new survey are not surprising with Alaska and Southwest consistently ranking high in customer satisfaction and US Airways often coming in last.
InsideFlyer December 2008	60 Seconds with Chris Barnard, President of Points.com Points.com launched the Global Points Exchange program to allows members of different loyalty programs to trade their miles and points with other GPX users. Here is a conversation with Chris Barnard, president of Points.com.
InsideFlyer September 2011	Shopping for Miles Here's a look at the benefits of mileage mall shopping, the downsides to online shopping and some of the ways you can maximize your earnings from online purchases.
InsideFlyer July 2014	Travel Talk - Annual Interview Issue We take a behind-the-scenes look into frequent travel programs and talk one-on-one with those making decisions that will have an effect on frequent flyers everywhere.
Bank Systems & Technology February 22, 2007 Nancy Feig	Banks Move Away From Card-Based Transactions Rewards prove successful incentives for deepening banking relationships.
InsideFlyer July 2008	Cover Story Interviews discussing Southwest Airlines Rapid Rewards, Wyndham Rewards, Aeroplan American Express, and goldpoints plus.
HBS Working Knowledge March 22, 2004 Manda Salls	Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
InsideFlyer July 2009	A New Deck of Cards Part 2 of our look at credit cards and your miles and points.
InsideFlyer December 2005	What's Number One on This Year's List? The perfect gift for your frequent traveler this year is Mileage Pro, an insiders guide to frequent flyer bonus programs.
CRM May 2011 Koa Beck	Can Mobile Apps Save Customer Loyalty Programs? Most consumers are not active users, study shows, but easing access may spur participation.
InsideFlyer January 2015	7 Frequent Flyer Myths Debunked To explore frequent travel myths versus facts, we asked BoardingArea and Prior2Boarding bloggers to share their expertise and added a bit of our own expertise.
InsideFlyer May 2011	Loyalty Traveler Several major loyalty programs such as Club Carlson and Expedia Rewards have relaunched.
InsideFlyer January 2007	Small Business Credit Cards Small business credit cards not only help you pay for business related expenses, but they also provide a myriad of benefits.
InsideFlyer August 2012	Wallaby Launches A new website has launched which helps members of loyalty programs get the most miles/points for their credit card purchases -- an easy way to "swipe smarter".
InsideFlyer September 2011	60 Seconds with Anshu Sarin Vice President - Guest Loyalty and Kingfisher Holidays at Kingfisher. Kingfisher King Club is a relatively new program but has a strong following of 1.5 million members. Here is a conversation with Anshu Sarin, Vice President - Guest Loyalty and Kingfisher Holidays at Kingfisher Airlines.
InsideFlyer September 2010	Transferring Miles and Points There are situations where transferring miles makes sense. Here are some of those scenarios and take a look at the different programs that allow members to transfer.
CRM February 2015 Maria Minsker	The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name.
InsideFlyer June 2013	60 Seconds Southwest Rapid Rewards won the 2013 Freddie Award for best loyalty credit card in the Americas. We spoke with senior manager of Rapid Rewards partnerships, Anissa Reil, about the benefits of the card.
CRM July 2013 Kelly Liyakasa	Earning Fans from the Inside Out Kirk Kazanjian, marketing and brand expert and author of Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand, gave a few secrets to driving the kind of company culture that focuses on customers and employees foremost.