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CRM
May 2015
Leonard Klie |
The Customer Expectation -- Experience Gap Brand Keys' Customer Loyalty Engagement Index finds that many companies are unable to deliver on emotional values.   |
CRM
April 2013
Leonard Klie |
Brands Must Make Emotional Appeals Companies should strive to be less rational with customers. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
InsideFlyer
May 2012 |
Donating Miles with KULA There's a new way for members of travel loyalty programs to give back. |
AFP eWire
November 9, 2010 |
The Rise of the Citizen Consumer Nearly two-thirds of Americans feel that it is no longer enough for corporations to simply give money away to good causes, they need to integrate them into their day-to-day business. |
CRM
January 2014
Maria Minsker |
Marketing in the Wake of a Disaster Lessons learned from Superstorm Sandy. Brands, especially those with a large national customer base, have a responsibility to continue communicating with customers through difficult times, according to experts. |
CRM
December 2014
Maria Minsker |
The 3 Cardinal Rules of Cause Marketing There's a fine line between giving and gimmick. |
InsideFlyer
October 2004 |
Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason. |
The Motley Fool
January 8, 2009
Colleen Paulson |
Invest in This Sector in 2009 What's coming for consumer-products companies in 2009 and beyond? Let's look at some recent purchasing trends and try to predict the future. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
CRM
October 1, 2006
Lior Arussy |
Beware the Faulty Satisfaction Survey Market research firms must measure complete experiences to help clients differentiate products and services. |
CRM
January 4, 2013
Don Hughes |
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
CRM
February 25, 2011
Leonard Klie |
Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program. |
CRM
June 17, 2010
Mark Johnson |
The Voice of the Customer in the Community What does it mean for loyalty and engagement? |
CRM
February 2014
Maria Minsker |
Building Brand Loyalty Turn your customers' passion into a long-lasting brand relationship. |
CRM
June 2011
Carolyn Heller Baird |
Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value. |
CRM
November 2014
Maria Minsker |
Why Twitter Is Not a Strategy Though new technology is tempting, marketers have to get back to basics, says Tom Doctoroff, author of Twitter Is Not a Strategy. |
InsideFlyer
September 2014 |
InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months. |
AFP eWire
May 13, 2013 |
#GivingUnderTheInfluence, aka, How to Influence the Next Generation of Giving On April 24, four panelists gathered to discuss their views on employee engagement in a digital culture. They shared their own troubles and triumphs with next-generation giving and gave guidance on how to bridge the gap of giving. |
CRM
September 1, 2007
Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
U.S. Banker
April 2006 |
The Difference Between Good and Bad Profits The difference between those companies generating good profits and those producing bad profits can be boiled down to one question: "How likely are you to recommend us to a friend?" Loyalty transforms the economics of business. |
InsideFlyer
October 2013 |
60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs. |
Entrepreneur
August 2003
Kim T. Gordon |
Sweet Rewards Win over your existing patrons with a customer loyalty program, and watch sales reach new heights. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
Financial Planning
September 1, 2006
Elizabeth O'Brien |
Clients: Fickle to Faithful A new survey shows just exactly what financial planning clients value -- and what it takes to earn their loyalty. |
The Motley Fool
November 10, 2005
Selena Maranjian |
The Loyalty Edge When you look for outstanding investments, it's important to examine the effectiveness of management, the fiscal health of the company, and the stock price. Another important factor, one that I suspect our analysts also consider, is the strength of a company's brands. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
May 2012
Robert Wollan |
Knowing Your Customers in the Digital Age New technologies mean new challenges. |
The Motley Fool
November 3, 2008
Dan Caplinger |
Do Good Without Being a Corporate Hotshot Don't let modest means stop you from giving what you can to charity. |
AFP eWire
June 6, 2005 |
Americans Prefer Charities and Corporations to Work Together Nearly nine out of 10 Americans now believe that corporations and nonprofits should work together to raise awareness and funding for charitable causes. |
CRM
November 1, 2006 |
The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
Fast Company
August 2000
Tony Schwartz |
Life/Work - Issue 37 "There is a disturbing imbalance today between giving and getting." |
The Motley Fool
February 1, 2005
Richard Gibbons |
The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage. |
AskMen.com
Samuel Hui |
Fine Living: Smart Philanthropy To help develop a sound and effective donation strategy, here are a few prudent financial management tips to guide you along the way. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
July 2013
Kelly Liyakasa |
Earning Fans from the Inside Out Kirk Kazanjian, marketing and brand expert and author of Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand, gave a few secrets to driving the kind of company culture that focuses on customers and employees foremost. |
InsideFlyer
July 2011 |
Inside Information We speak with travel executives for our annual interview issue. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
CRM
May 2011
Koa Beck |
Can Mobile Apps Save Customer Loyalty Programs? Most consumers are not active users, study shows, but easing access may spur participation. |
HBS Working Knowledge
June 4, 2014
James Heskett |
Does Internet Technology Threaten Brand Loyalty? Does the ability of consumers to easily access product and company information via the Internet makes brands stronger or weaker? The answer may call into question all we think we know about marketing. |
PHONE+
Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
Bank Systems & Technology
April 28, 2008
Maria Bruno-Britz |
Keys to Improving Customer Retention Banks can enhance loyalty by keeping the customers' experience the center of their business. |
CRM
November 2014
Leonard Klie |
Verizon Puts a Different Spin on Loyalty Rewards The new program rewards customers for everyday activities. |
CRM
September 2015
Leonard Klie |
Business Schools Suggest New Loyalty Metrics Marketing experts create a five-part model to measure customer commitment |
CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
AFP eWire
August 23, 2011 |
Making Cause Marketing Count In recent years, for-profit companies have been quick to align themselves with prominent nonprofit brands to enhance their image and increase sales. |
