| Similar Articles |
|---|
 |
CRM
February 25, 2011
Leonard Klie |
Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program.   |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
Bank Technology News
July 2008
Glen Fest |
Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards. |
InsideFlyer
August 2012 |
Wallaby Launches A new website has launched which helps members of loyalty programs get the most miles/points for their credit card purchases -- an easy way to "swipe smarter". |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
The Motley Fool
April 9, 2007
Mary Dalrymple |
Loyalty and Its Rewards Make the most of retailer and travel loyalty programs. |
The Motley Fool
November 29, 2007
Selena Maranjian |
Credit Cards Can Pay You Thousands Lots of credit card companies offer their customers rewards for using their cards. If you're careful, those rewards can give you free money. But for many, those rewards simply aren't worth the cost. |
CRM
February 1, 2007
Evans et al. |
Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions. |
HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
CRM
January 4, 2013
Don Hughes |
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. |
The Motley Fool
October 3, 2006
Selena Maranjian |
Make Money When You Spend Money Smart credit card users will have done some digging to find the card or cards right for them. |
CRM
January 1, 2006
Lior Arussy |
Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value. |
The Motley Fool
October 11, 2005
Rick Aristotle Munarriz |
Loyalty Pays at Best Buy The consumer electronics giant is making its customer rewards program a bit more rewarding. What does Best Buy get out of this? Information, of course. |
InsideFlyer
October 2004 |
Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
The Motley Fool
April 28, 2011
Dan Caplinger |
Want Free Money? Jump Through More Hoops American Express announces a big change to its rewards program. |
The Motley Fool
September 23, 2009
Rick Aristotle Munarriz |
Starbucks Is Late to the App Store Party Starbucks finally has a pair of new programs for Apple iPhone and iPod touch owners. |
Fast Company
June 2013
Austin Carr |
Risky Innovation: Will Starbucks' Leap Of Faith Pay Off? With 18,000 stores and 200,000 employees, rolling out any program at Starbucks -- whether for a coffee flavor, an app, or a daily deal -- is going to be risky, considering the employee training and consumer marketing involved. |
InsideFlyer
October 2013 |
60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs. |
The Motley Fool
May 27, 2011
Aimee Duffy |
How Tech-Savvy Is Your Grocery Stock? Supermarkets need technology to stay on top. |
InsideFlyer
September 2014 |
InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months. |
CIO
October 30, 2015
Stephanie Overby |
7-Eleven takes a big gulp of customer data The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons |
CIO
July 2, 2012
Joab Jackson |
IBM to Pitch Augmented Reality as a Retail Sales Aid As part of the company's Smarter Commerce marketing effort, IBM is investigating the possibility of using augmented reality to help retailers provide more product information to their customers, as well as to gather more information about customers. |
CRM
November 1, 2006 |
The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc. |
Entrepreneur
August 2003
Kim T. Gordon |
Sweet Rewards Win over your existing patrons with a customer loyalty program, and watch sales reach new heights. |
CRM
March 1, 2005
Jason Compton |
What Price Loyalty? Giveaways can buy transactions, but not necessarily commitment. |
CRM
October 2011
Brittany Farb |
The (Old) Rules Do Not Apply Traditional standards of database marketing will be retailers' downfall |
CRM
May 18, 2015
Maria Minsker |
Paytronix Updates Mobile Loyalty App Solution New features include upgraded social tools and reporting dashboards. |
Fast Company
Christina Farr |
Report: Facebook Tested User Loyalty By Sabotaging Its Android App Facebook sometimes made its Android app crash for several hours over the course of several years. Facebook would then track these users to see if they kept returning to the app or gave up. |
CRM
January 2014
Leonard Klie |
Is There Life After Death for Loyalty Points? Colloquy report shows varying bequeathing policies for leading airline, hotel, and credit card loyalty programs. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
PHONE+
Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
U.S. Banker
March 2008
Anthony Malakian |
Would Rewards Help Your Client Feel Better? Bank-marketing firms are trying to spin an upside message, using various rewards programs to rebuild tarnished customer relations. |
CRM
September 1, 2007
Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
Bank Systems & Technology
July 6, 2010
Matt Gunn |
Chase Adds Remote Deposit Capture, P2P Payments to iPhone App The Chase Mobile for iPhone and iPod touch app also lets users pay bills and credit cards, transfer money between accounts and now make payments to others through transactions triggered by email. |
The Motley Fool
March 5, 2008
Mary Dalrymple |
Are Credit Card Rewards Worth the Hassle? Credit cards carry some inherent dangers, but they also offer plenty of perks to the savvy user. |
CRM
November 2013
Maria Minsker |
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. |
CRM
February 16, 2011
Koa Beck |
Study Finds Lower Churn Despite Decreasing Satisfaction Customers expect more from service providers with expectations being set high by one particular channel. |
CIO
September 15, 2011
Tom Kaneshige |
Mobile Startups: Tip of the Iceberg, Say Venture Capitalists At this week's DEMO Fall 2011, mobile startups trying to bridge the physical and digital worlds often didn't aim high enough and received mixed reviews from venture capitalists and former entrepreneurs. |
HBS Working Knowledge
March 29, 2004
Jim Heskett |
Summing Up: Are Customer Loyalty Initiatives Worth the Investment? A sumary of two previous articles on the subject of customer loyalty initiatives. Are they worth the investment? Different opinions and views on the subject. |
InternetNews
February 15, 2011 |
Apple Issues iPad Content Subscription Terms Publishers looking to offer magazine or newspaper subscriptions as well as video and music to Apple's App Store will have to pay help Apple a hefty commission. |
CIO
May 16, 2011
Nancy Gohring |
Starbucks Shares Lessons of Going Mobile An Android app and the ability to order a drink from a mobile phone are coming soon, an executive from Starbucks said as he shared lessons and tips from his company's experience offering mobile applications. |
CIO
October 1, 2005 |
Vendors You Like A survey finds that two of the factors influencing customer loyalty are trustworthiness and how easy a given company is to do business with. |
InternetNews
June 17, 2010
Andy Patrizio |
RIM Overhauls BlackBerry App World The app store for the BlackBerry gets brought up to par with other online app stores in terms of features and options. |
U.S. Banker
February 2011
Glen Fest |
Thanks Anyway Relationship-based loyalty programs gained little traction as banks focused on debit-card rewards. The outlook remains cloudy despite debit reward's iffy future. |
InsideFlyer
July 2010 |
Loyalty Traveler How long can major chains like Hilton, Starwood, Best Western, Marriott and Carlson offer guests deals like two, three, or four stays to earn a free night at any or most hotels in the chain? |
U.S. Banker
October 2007
Lee Conrad |
How to Give the Love And Finesse the Cross-Selling The newest trend in small-business loyalty relationships may carry the rather bland moniker of "enterprise awards" or "enterprise loyalty," but the terms belie the importance of the one-two punch in perfectly grooming a group for cross-selling. |
