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CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face.   |
CRM
May 1, 2003
David Myron |
Vertical Focus: Retail Retailers are learning from others' mistakes. Instead of investing heavily in full suite applications, retailers are nibbling on CRM and noticing bite-size successes, according to "Getting Retail CRM Right," a recent report by Forrester Research. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
March 30, 2012
Harris et al. |
Preparing for a New Price Paradigm Multiple channels transfer pricing decisions from retailers' to consumers' hands. |
CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
Search Engine Watch
November 5, 2010
Price Glomski |
Do Facebook CPC Ads Really Work? Well, Sometimes Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers. |
CRM
December 2013
Sri Sridharan |
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. |
CRM
February 11, 2013
Judith Aquino |
Meeting the Needs of the Always-Connected Consumer Forrester Research and Gartner uncover trends driving marketing decisions for 2013. |
CRM
November 23, 2012
Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
InternetNews
April 29, 2010 |
Business Intelligence Software: Good Enough? Complex, real-time queries of changing data may highlight BI software's weaknesses, a new study suggests. |
CRM
February 1, 2007
Evans et al. |
Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions. |
IndustryWeek
June 17, 2009
Josh Cable |
Analyze This In an age of abundant information, business analytics can help manufacturers turn their data into a competitive advantage. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
September 2012
Hamelin et al. |
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. |
CIO
April 29, 2013
Kate Leggett |
Why CIOs Should Invest in Happy Customers It's time for CIOs to find out which communication technologies customers prefer, and give customer-service reps the data they need to answer questions, says a Forrester analyst. |
CRM
May 10, 2013
Syed Hasan |
Choose a Winning Combination of Customer Experience Metrics Improve customer loyalty with the right mix of customer experience management (CEM) solutions. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
InternetNews
May 5, 2009
Michelle Megna |
Cost-Cutting E-tailers Look to Retain Customers The recession is prompting online store owners to shift their marketing priorities, with customer retention and social marketing topping the list. |
CRM
June 1, 2006
Phillip Britt |
Market Focus: Retail: How (and Where) May We Serve You? Retail consumers want to receive a high level of service regardless if they shop online, in a store, or some combination of channels. The retailers that recognize and meet this challenge of multichannel customer service are the ones that will get the best profit margins. |
Global Services
August 30, 2007
Sufia Tippoo |
Retail IT While larger retailers such as Target and Tesco have set up captive IT centers, others such as Carrefour, JC Penny, Marks & Spencers, Office Depot and Selfridges have been in the outsourcing mode to third-party service providers. |
CRM
April 2012
Kelly Liyakasa |
Keeping the "Retail" in Retail Stores Will Smith, CEO of Euclid Elements, may share his moniker with the Hollywood star, but he is also making headway in the retail industry by delivering digital analytics to the standard brick-and-mortar store. |
CRM
August 12, 2010
Glen Manchester |
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right. |
Pharmaceutical Executive
October 1, 2010 |
Knowledge-Based Outsourcing: Driving Deeper Insights Outsourcing is fairly commonplace in the world of pharma. Tracking, monitoring, and trend evaluation is not enough. Companies must now do more than assess what happened and why. |
IndustryWeek
June 23, 2010 |
Forecasting the Future with Predictive Analytics Instead of using data to understand what just happened, more companies are using real-time data to anticipate what's next. |
CRM
November 2013
Patrick Gibbons |
Hungry for Customer Intelligence Customer experience professionals must satisfy appetites company wide. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
Bank Technology News
May 2011
Shane Kite |
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
Insurance & Technology
April 21, 2010
Deb Smallwood |
10 Insurance Technology Imperatives There is no one-size-fits-all technology priority for the insurance industry, but there is a set of IT imperatives that every carrier must address in some way. |
The Motley Fool
April 9, 2007
Mary Dalrymple |
Loyalty and Its Rewards Make the most of retailer and travel loyalty programs. |
CRM
November 7, 2014
Ken Bisconti |
Get on Your Customers' Holiday Wish Lists with Stellar Customer Service Equip your call center with the visibility to reduce customer struggles. |
CRM
August 29, 2010
Scott Brave |
The Social Work of Social CRM Collective intelligence can find a needle in a haystack. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
July 9, 2010
Lauren McKay |
4 Ways to Boost Customer Experience What is it that makes companies that deliver outstanding customer experiences stand out? And how can low-performing businesses climb up the ladder to deliver better experiences? |
Bank Systems & Technology
May 1, 2006
Maria Bruno-Britz |
Oracle's Plan Comes Together The software vendor leverages recent acquisitions for a foray into the business intelligence technology ring with the release of its Business Intelligence Suite. |
CRM
January 2, 2004
Martin Schneider |
Making Sense of Too Much Information Companies are awash in a sea of customer data. Will they sink or swim? |
CRM
June 2013
Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
Insurance & Technology
January 14, 2009
Matthew Josefowicz |
Insurers Challenged to Adopt Business Intelligence Data inconsistencies and cultural resistance impede insurers' ability to optimize use of business intelligence. |
CRM
July 16, 2010
Juan Martinez |
What is Your Social Intelligence IQ? Listening platforms power what Forrester refers to as "Social Intelligence" - the concept of informing marketing and business decisions with insights found in social media data. |
