| Similar Articles |
|---|
 |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences.   |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
May 24, 2012 |
StrongMail Partners With Mobile Marketing Firm Velti StrongMail is enhancing its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging. |
CRM
June 28, 2013 |
Adobe to Acquire Neolane for $600 Million Acquisition adds strength to Adobe's Marketing Cloud. |
CRM
July 28, 2014
Maria Minsker |
Forrester Wave Report Evaluates Digital Experience Delivery Platforms Though the market is young, Adobe and hybris emerge as early leaders. |
Search Engine Watch
January 7, 2011
Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
October 28, 2015 |
Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform. |
Search Engine Watch
June 4, 2008
Eric Enge |
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. |
CRM
January 15, 2015
Maria Minsker |
Teradata Acquires Mobile Marketing Provider Appoxee The platform will be integrated into Teradata's Integrated Marketing Cloud. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
CRM
June 14, 2011 |
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
May 1, 2014
Maria Minsker |
Oracle's Mark Hurd Talks Integration at Official Marketing Cloud Unveiling The new platform promises to tie together all of Oracle's recent acquisitions. |
CRM
February 2013
Judith Aquino |
Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
April 21, 2014
Maria Minsker |
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research |
CRM
May 2015
Maria Minsker |
At Adobe Digital Marketing Summit, Adobe Adds to Campaign and Experience Manager, Marketing Cloud The vendor prepares for an era where the product is the marketing. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
CRM
February 1, 2006
Alexandra DeFelice |
Return on Rupees By using Unica's Affinium products, India-based HDFC Bank increased marketing campaign volume by more than 200% in the first six months of deployment and by 500% in fiscal year 2005. |
CRM
November 23, 2012
Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
CRM
June 13, 2012
Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
CRM
August 2015 |
Marketing Automation Sees a 'Phenomenal Rise in Demand' Vendors are expanding beyond email to include mobile, social, and display technologies |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
December 2012
Leonard Klie |
Piecing Together Multichannel Support Cross-channel support starts with connecting the right channels. |
CRM
November 21, 2011
Judith Aquino |
Vizu Launches Partnership with Adap.tv Joint offering provides real-time brand lift analytics and optimization within video. |
CRM
October 2011
Brittany Farb |
The (Old) Rules Do Not Apply Traditional standards of database marketing will be retailers' downfall |
CRM
April 4, 2011 |
Emailvision Enters Key Partnerships The email and social marketing software provider integrates online relationship marketing technologies. |
CRM
February 13, 2015 |
Telmetrics Integrates with DoubleClick for Lead Generation The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization. |
CRM
October 2013
Maria Minsker |
Tag Management Gains Traction with Marketers Ninety-four percent call it crucial for customer data integration. |
CRM
January 2011
Juan Martinez |
Every Channel Has Its Thorn Marketers seek to tear down channel silos to improve customer data and build better campaigns |
