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CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option.   |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
CRM
August 19, 2015 |
Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
August 1, 2014
Leonard Klie |
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM
December 20, 2013
Scott Hays |
The Nightmare After Christmas Use post holiday returns as a customer service opportunity. While the holiday shopping season brings more chances to engage customers, it also brings more chances to lose them. |
CRM
April 21, 2014
Maria Minsker |
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research |
Reason
July 2007
Brian Doherty |
Political Payoff While there are no solid data proving that campaign contributions directly change politicians' behavior, a new study offers evidence that political giving helps corporations. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
January 7, 2011
Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
HBS Working Knowledge
January 17, 2008
John A. Quelch |
If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
CRM
December 18, 2012 |
Angel Unveils New Outbound Campaign Manager A cloud-based tool gives businesses the flexibility and insight to proactively create personalized customer experiences. |
CRM
November 2012
Judith Aquino |
Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
InternetNews
January 17, 2007
Nicholas Carlson |
Voter Visits to The Web Double The number of Americans using the Internet as their main source of political news doubled since the last mid-term election. But did the move online change the way politics work? |
InternetNews
April 10, 2009
Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
CRM
November 23, 2012
Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
IEEE Spectrum
September 2012
Tam Harbert |
Tech Industry Money in U.S. Elections With tech industry stakes low, so are campaign contributions |
CRM
October 2011
Brittany Farb |
The (Old) Rules Do Not Apply Traditional standards of database marketing will be retailers' downfall |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
InternetNews
November 3, 2006
Nicholas Carlson |
Political Web 2.0 in 2006 This year, candidates found their way on to YouTube, Google, and Facebook. But has it changed the way politics work? |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
BusinessWeek
October 16, 2006
Jon Fine |
On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV. |
InternetNews
January 12, 2004
Robyn Greenspan |
Voters Caught Up in Political Net More than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating citizens about candidates and the campaign. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
Bank Technology News
August 2004
John Adams |
Political Contribution Management: Arnold Webifies His War Chest A subtle nugget of the California Governor's political prowess is his campaign's use of contribution-management technology -- which could lead to an advanced way of managing election finance. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
Food Processing
December 2008
Woodruff Imberman |
How Manufacturing Executives Can Learn From Obama's Victory Food and beverage processors - and all manufacturing executives - can learn valuable management lessons from the successful journey of Barack Obama. |
CRM
July 25, 2014
David Anderson |
Win Over Consumers with Intelligent, Targeted Marketing Choose the latest technology over hit-or-miss efforts. |
