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May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them.   |
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October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
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November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
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August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
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July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
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April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
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May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
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March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
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September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
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November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
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December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
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November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
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September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
November 2013
David Myron |
Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers. |
CRM
October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
CRM
October 1, 2006
Lamb & Sakhnini |
Driving Direct Marketing's Next Generation The opportunity for muscular returns continues to grow. Direct marketers must make fundamental changes to navigate this new multiproduct, multisegment, multichannel world. |
Bank Technology News
January 2007
Hakan Akbas |
Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
