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Search Engine Watch
January 14, 2011
Roger Barnette |
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising.   |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
Search Engine Watch
August 17, 2010
Adam Goldberg |
Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
Search Engine Watch
January 30, 2007
Bryan Eisenberg |
Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. |
Search Engine Watch
May 6, 2011
Roger Barnette |
Actionable Media Attribution and Analytics for Search Marketers A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign. |
Entrepreneur
November 2009
Mikal E. Belicove |
Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale. |
Search Engine Watch
April 8, 2011
Roger Barnette |
Making That Leap From Search to Display Search and display marketers must start to work more closely together to survive in the same ecosystem. |
Search Engine Watch
April 20, 2011
Marc Poirier |
Google Analytics Brings Conversion, Revenue Attribution to the Masses Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
July 7, 2010
Alex Cohen |
3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
Search Engine Watch
October 12, 2004
Heather Lloyd-Martin |
Connecting with Customers through Search Market Research Want to learn to improve your customers' experience, pinpoint buyers' exact interests and reach prospects at every phase of the buying cycle? Look to your search logs to mine this crucial market research data. |
Search Engine Watch
May 5, 2010
Gareth Owen |
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. |
Search Engine Watch
September 28, 2005
Chris Sherman |
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
Search Engine Watch
March 31, 2004
Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. |
Search Engine Watch
September 28, 2004
Patricia Hursh |
Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
Search Engine Watch
July 9, 2008
Kevin Ryan |
What's on your Mind? Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results. |
Search Engine Watch
May 25, 2010
Garry Przyklenk |
Beginner's Guide to Multi-Source Attribution Modeling How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture. |
Search Engine Watch
February 8, 2005
Greg Jarboe |
Report: Most Search Marketers are Unsophisticated The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. |
Search Engine Watch
January 5, 2011
John Lee |
What You Can Expect From the World of PPC in 2011 Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. |
Search Engine Watch
October 22, 2010
Duncan Parry |
5 Ways To Help Your Paid Search Team If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion. |
Search Engine Watch
April 28, 2011
Stephen Cobb |
Designing Websites to Increase Traffic and Conversion Improving a website's ability to convert sometimes requires a step back and a fresh look at how it's designed. The book "Convert!" helps you do just that. |
Search Engine Watch
January 23, 2007
Kevin Newcomb |
Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs. |
CRM
August 19, 2015 |
Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets |
CRM
July 2007
Jessica Sebor |
Screen Testing Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best? |
CRM
February 2013
Judith Aquino |
Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
Search Engine Watch
June 4, 2010
Duncan Parry |
Is Retargeting Ready to go Mainstream? (Part 2) The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting. |
Entrepreneur
December 2009
Mikal E. Belicove |
Really Simple Success Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site. |
Search Engine Watch
October 10, 2008
William Flaiz |
Search is Not Enough Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. |
Search Engine Watch
March 15, 2011
Alex Cohen |
3 Tips to Use Paid Search for a Complex Sale Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. |
CRM
January 2007
Jessica Sebor |
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. |
Search Engine Watch
December 6, 2006
Christine Churchill |
Keyword Research or "Search Intelligence?" Ever wanted to spy deep inside a competitors search marketing campaign? A competitive intelligence tool from Hitwise shows you exactly which search terms are driving the most traffic to your competitors' web sites. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
Search Engine Watch
December 11, 2009
Chris Boggs |
The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience. |
Search Engine Watch
April 18, 2011
Bas van den Beld |
Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply. |
Search Engine Watch
September 3, 2010
Paul Burani |
Reach Holiday Shoppers Penny-Wise and Pound-Wiser To do better in search this holiday season, marketers need to spend less on search. Here's why. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
InternetNews
December 16, 2005
Susan Kuchinskas |
Yahoo Analytics Marries Online And Off A partnership with Marketing Management Analytics aims to check ROI across media. |
Search Engine Watch
March 2, 2011
Matt Lawson |
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing. |
CRM
April 16, 2015
Oren Smilansky |
BrightFunnel Releases Revenue Waterfall BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel. |
CRM
December 26, 2014
Peter Tait |
Build a Better Marketing Funnel Go from failure-centric to customer-centric. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
