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Search Engine Watch February 11, 2011 Roger Barnette	The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often.
Search Engine Watch September 14, 2004 Heather Lloyd-Martin	Delving Deep Inside the Searcher's Mind Industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?" Their research unearthed some surprising results that will help site owners better understand their customers.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
Search Engine Watch November 11, 2008 Carrie Hill	Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
Search Engine Watch May 24, 2006 Chris Sherman	The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign.
Search Engine Watch June 15, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.
Search Engine Watch February 14, 2005 Shari Thurow	Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services.
Inc. February 2008 Buchanan, Chafkin & McCarthy	Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs.
Search Engine Watch May 5, 2005 Anne Kennedy	What Clicks with Web Searchers How do searchers find what they want online? Not the way most people might think, studies show. For example, more than 92 percent of searchers never use brand names as search terms.
Search Engine Watch November 30, 2010 Kristi Hines	4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
InternetNews April 28, 2006 Sean Michael Kerner	MSN adCenter a Demographic Profile If you are using Microsoft passport, your information may be used to help advertisers target you.
Search Engine Watch October 29, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns.
Search Engine Watch April 15, 2011 Jeremy Hull	Geotargeting: A Great Local Search Option Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started.
Search Engine Watch January 12, 2009 Ron Jones	Search Ad Quality Score 101, Part 2 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test.
Search Engine Watch June 14, 2006 Grant Crowell	Understanding Searcher Behavior Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing.
InternetNews May 4, 2005 Sean Michael Kerner	Google's 'Golden Triangle' A keynote speaker at Search Engine Strategies Toronto takes a look at search strategies and behaviors.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch October 11, 2010 Eli Goodman	Universal Search: Not All Blends are Created Equal Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo.
Search Engine Watch April 15, 2009 Kevin Ryan	Do You Track Searcharoundings? With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.
Search Engine Watch March 31, 2008 Kevin Newcomb	Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.
CRM February 3, 2012 Randy Smith	The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable.
Search Engine Watch July 5, 2005 Chris Sherman	Keeping an Eye on Google A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology.
Search Engine Watch July 23, 2008 Kevin Ryan	The Japanese Search, Why Don't We? Should search be turning Japanese? The author really thinks so.
Search Engine Watch March 8, 2007 Elisabeth Osmeloski	The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search.
Search Engine Watch July 25, 2008 Frank Watson	Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms.
InternetNews November 23, 2005 Susan Kuchinskas	Google Testing Click-to-Call Google is testing a new feature for its AdWords keyword ads that appear alongside natural search results: click-to-call.
Search Engine Watch October 27, 2010 Alex Cohen	3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Search Engine Watch January 27, 2009 Aaron Shear	Breaking the Norm with Search One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together.
Search Engine Watch July 19, 2010 Josh McCoy	SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers.
InternetNews August 2, 2004 Susan Kuchinskas	Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results.
Search Engine Watch July 28, 2010 Kevin Gibbons	7 Golden Rules for Paid Search Copy Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
Search Engine Watch April 11, 2006 Chris Sherman	Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers.
CRM July 2007 Jessica Sebor	Screen Testing Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best?
Information Today February 2001 Barbara Quint	Blazing Some New Advertising Trails "The money I pay for a commercial online search and you expect me to have to read some stupid ads?" But nowadays everyone sees ads on their search results all the time, mainly because we all use Web sources that depend on ad revenue to support free or low-cost service...
Search Engine Watch January 6, 2004 Chris Sherman	Super Searchers on Madison Avenue In the high pressure world of advertising, researchers need to be both good and fast. Some of Madison Avenue's best information sleuths share their secrets.
Searcher Howard S. Homan	Making the Case for Patent Searchers? What is a searcher and what do they do?
Search Engine Watch August 29, 2008 Michael Boland	For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline.
Fast Company August 2004 Alison Overholt	Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising.
BusinessWeek February 21, 2005 Ben Elgin	Keywords For Ad Buyers: Pay Up It's costing more and more to link Net ads to popular search terms.
Search Engine Watch September 8, 2009 Herndon Hasty	Putting the 'Search' in Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publicly available data and inexpensive testing opportunities.
InternetNews February 21, 2008 Kenneth Corbin	Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race.
Search Engine Watch January 19, 2009 William Flaiz	Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone.
Search Engine Watch August 11, 2008 David Szetela	Dynamic Keyword Insertion: Friend or Foe? Dynamic Keyword Insertion can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
CRM October 7, 2011 Tim Suther	Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience.
Search Engine Watch August 17, 2010 Adam Goldberg	Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth.
Bank Technology News February 2006 Glen Fest	Search Engines: Out Of Banks' Plain View Google, Yahoo! and MSN are trying to convince banks to ramp up search-engine advertising and optimization. So far, banks have not been big-time adopters.