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Search Engine Watch
June 4, 2008
Kevin Ryan |
Who Owns the Brand? For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable.   |
Search Engine Watch
July 21, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two. |
Pharmaceutical Executive
November 1, 2005
Peter H. Nalen |
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
Search Engine Watch
April 4, 2006
Amy Edelstein |
Putting Search in the Ad Mix Search advertising used to be an afterthought, but now it has become a fundamental part of the overall advertising strategy of most major brands. |
Search Engine Watch
June 23, 2004
Dana Todd |
Use Caution when Going Broad with Overture and Google Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness. |
Search Engine Watch
August 22, 2008
Gregg Stewart |
6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. |
Search Engine Watch
August 18, 2010
Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
BusinessWeek
May 7, 2007
Helm & Lehman |
Buying Clicks To A Tragedy How news outfits boost Web traffic when stories like Virginia Tech break. |
Search Engine Watch
March 24, 2011
Adaline Lau |
If Yahoo Exits Japan, How Will it Impact Search Marketers? Assessing whether business will go on as usual for marketers and users. |
Fast Company
David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Entrepreneur
October 2006
Gwen Moran |
And... Action Video advertising has gone live on Google. Is it right for you? |
Search Engine Watch
March 31, 2008
Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Entrepreneur
July 2004
Mike Hogan |
Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers. |
The Motley Fool
July 30, 2010
Eric Jhonsa |
It's Google's Search World. Microsoft Just Lives in It. I understand why there are some hard feelings over in Redmond about Google's deal with Yahoo! Japan (an independent company that Yahoo! has a 35% stake in) to handle the latter company's search traffic and related advertising. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
Search Engine Watch
May 2, 2001
Danny Sullivan |
Google Improves Newsgroups, Makes Inroads To Japan Google has now made the full archives of newsgroup postings it acquired from Deja available via its Google Groups service. They date back to March 29, 1995. The company has also launched a new Japan edition and signed deals with major Japanese portals... |
Search Engine Watch
July 9, 2008
Kevin Ryan |
What's on your Mind? Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
Search Engine Watch
October 28, 2003
Danny Sullivan |
Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US. |
BusinessWeek
January 22, 2007
Robert D. Hof |
The Small Fry Sour On Search Ads Priced out by brand giants, the outfits that pioneered search marketing are looking elsewhere. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
AFP eWire
December 1, 2008
Lynch & Habig |
Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads? |
BusinessWeek
November 27, 2006
Ian Rowley |
Stuck In The Slow Lane In Japan In April, Antonio Zara took over one of General Motors Corp.'s toughest jobs: president of vehicle sales for Japan, a country where U.S. nameplates have less than 1% of the market. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
August 8, 2005
Susan Kuchinskas |
Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference. |
Search Engine Watch
January 31, 2007
Kevin Newcomb |
Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
The Motley Fool
July 13, 2007
Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
Search Engine Watch
November 24, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing. |
InternetNews
July 29, 2010 |
Yahoo Touts Revised Web Traffic Stats Looking to set the record straight, Yahoo highlights an irregularity in online metrics firm comScore that shortchanged its site traffic. Meanwhile, Google snags a search deal in Japan. |
Search Engine Watch
March 22, 2006
Greg Jarboe |
Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics. |
Search Engine Watch
July 18, 2008
William Flaiz |
The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
The Motley Fool
May 21, 2008
Rick Aristotle Munarriz |
Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business. |
Search Engine Watch
April 26, 2005
Andrew Goodman |
Viewing the Search Landscape Which search engine appeals most to U.S. searchers? Which service is the most popular elsewhere in the world? It depends on who you ask, and how they're measuring. |
Commercial Investment Real Estate
Sep/Oct 2007
Skip Weber |
Is Your Site Seen? Commercial real estate professionals must always be ready to provide clients and colleagues with up-to-date information, and there is no better way to accomplish this than the Web. These 10 tips can improve your company's visibility online. |
Search Engine Watch
January 6, 2005
Danny Sullivan |
Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
Search Engine Watch
November 12, 2010
John Lee |
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. |
