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A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
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Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
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Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
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September 17, 2007
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Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
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How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
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December 1, 2006
Amin & Estrella |
Alternative Media: Health on Demand Targeted video-on-demand offers pharma an entertaining new way to reach consumers. |
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November 2011
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Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
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August 23, 2011
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Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
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November 13, 2007
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It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Inc.
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The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
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Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
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December 2009
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Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
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November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
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March 6, 2013
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Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
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September 7, 2006
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Online Video Advertising Builds Momentum With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns? |
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July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
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Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
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Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
The Motley Fool
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Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
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December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
InternetNews
March 10, 2008
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TV, Net Wrestle For Kids' Attention Marketers need to realize that while kids are front of their TV sets, most are doing more than just watching television, according to a new study. |
BusinessWeek
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Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
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February 21, 2008
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Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race. |
HBS Working Knowledge
January 29, 2014
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Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
New Architect
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Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
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November 7, 2012
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Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
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October 10, 2006
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How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine? |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
CRM
April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
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September 2010
Juan Martinez |
Got Game? Marketers turn to in-game advertising for product placements targeting more-engaged consumers. |
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October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
Pharmaceutical Executive
February 1, 2007
Chris Saridakis |
Alternative Media: Stop, Click, and Listen Flashier rich-media advertisements add flare and functionality to otherwise static ads. |
InternetNews
April 28, 2006
Susan Kuchinskas |
Ad Trends and Setters San Francisco's AdTech 2006 showcases new technology for online marketing. |
InternetNews
December 12, 2007
Kenneth Corbin |
New MTV Unit Seeks More Online Ad Dollars Viacom's property looks to consolidate digital advertising campaigns across its sprawling global properties. |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
