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March 2015
Leonard Klie |
Firms Should Embrace Instagram The image- and video-sharing site now surpasses Twitter in users.   |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
CRM
March 30, 2012
Angela Bandlow |
Climbing the Search Engine Rankings Ladder Make the most of consumer-generated content. |
Search Engine Watch
December 6, 2010
Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
CRM
August 8, 2013 |
Tumblr and Simply Measured Introduce Enterprise-Class Analytics New reports help marketers measure performance in context with other social networks. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
December 2015
Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
CRM
September 2013
Maria Minsker |
Luxury and Discount Retailers Seize Digital Marketing Momentum With no one-size-fits-all solution, companies strive to stand out to core customers. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
CRM
June 1, 2009
Jessica Tsai |
Marketing and Social Media: Everyone's Social (Already) Your customers are increasingly connected - to you, to your competition, to each other - but you're not supposed to be the center of every network. |
Fast Company
November 2015
Austin Carr |
Inside Snapchat CEO Evan Spiegel's Entertainment Empire If you still think Snapchat, a company valued at $16 billion, is just a teen sexting app, you're not listening to the kids, bro. |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
Commercial Investment Real Estate
Jan/Feb 2010
Rosfelder & LaMantia |
Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution? |
CRM
January 2013
Judith Aquino |
Boost Brand Advocates and Social Media Influencers How to help these groups help your company shine. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
Search Engine Watch
February 22, 2011
Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
CRM
November 2014
Maria Minsker |
Search Goes Social Google's SEO algorithms are changing, with social media playing a big part. |
CRM
May 4, 2012
Leonard Klie |
Lithium Delivers Next-Generation Solution For Social Marketing Company re-imagines the brand-owned marketing community to drive traffic and conversion |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
Fast Company
Neal Ungerleider |
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform. |
Fast Company
Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before. |
Fast Company
November 2014
Sarah Kessler |
The Hottest Startups Have One Thing In Common: Our Faces You may think of Facebook as a community, a news feed, or even a force for change, but it's really something far simpler: a photography company. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
CRM
February 2014
Leonard Klie |
10 Social Customer Service Tips New channel interactions don't have to be complicated. |
Financial Planning
December 1, 2009
Chris Hall |
Socially Adept Participation in social media -- LinkedIn, Facebook, Ning, Groupsite, Twitter, blogs, YouTube -- is now a workplace reality. |
CRM
November 2012
Judith Aquino |
Transforming Social Media Data into Predictive Analytics More organizations are leveraging psychographic data to forecast positive -- and negative -- results. Companies are eagerly listening to what is being said about their brands and searching for ways to take advantage of all this data. |
CRM
June 25, 2015
Oren Smilansky |
Union Metrics Unifies Social Suite, Adds Facebook Analytics Capabilities Increased connectivity between platforms aims to give marketers insights into the key drivers of brand-related online conversations. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
CRM
August 19, 2010
Allison Marr |
The Social Smorgasbord Leverage consumer networks - but avoid the sin of data gluttony. |
CRM
September 1, 2011 |
Pardot Makes B2B Marketing More Social with Major Platform Upgrade New social media profiling and messaging features enable marketing campaigns that engage sales prospects across channels. |
Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
