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CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites.   |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
August 26, 2013 |
Empathica Granted Patent for GoRecommend Social Media Advocacy Solution GoRecommend identifies and mobilizes brand advocates to amplify online recommendations. |
Search Engine Watch
April 2, 2010
Brian Solis |
Optimize Your Brand for Sharing and Social Search in 11 Steps Providing the necessary means for individuals to find and actively share your content across the social Web is paramount to the survival of businesses in the era of curated search, social influence, and channeled attention. |
Search Engine Watch
February 22, 2011
Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
CRM
January 2013
Judith Aquino |
Boost Brand Advocates and Social Media Influencers How to help these groups help your company shine. |
CRM
July 1, 2010
Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
Search Engine Watch
April 14, 2011
P.J. Fusco |
Google's Panda Update + Social = New Enterprise SEM Opportunities The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. |
CRM
November 2014
Maria Minsker |
Search Goes Social Google's SEO algorithms are changing, with social media playing a big part. |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
Search Engine Watch
December 17, 2010
Frank Watson |
Search is Search, Social is Social: Treat Them Separate SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals" won't magically help your site rise in Google or Bing's organic results. |
Search Engine Watch
March 22, 2011
Erez Barak |
The Social Evolution of Search Engine Result Pages How Google is changing the way they integrate Twitter results into search results, how Bing is evolving their inclusion of Facebook Like data in SERPs, and what the changes mean for online marketers. |
Search Engine Watch
January 7, 2011
Brian Goffman |
2011: The Year of Social SERPs, Bing Instant & Social Search Here are six predictions expected to unfold from key players in search and social media this year. |
InternetNews
December 10, 2009 |
Critics Blast Facebook's Latest Privacy Overhaul Advocates warn that new privacy controls will lead to inadvertent sharing of information. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
Search Engine Watch
May 10, 2011
Nichola Stott |
Why Search Engines Should Use Social Signals as Ranking Factors Social signals - from author authority to number of re-tweets to number of "likes" - should (if not now, then very soon) be some component of Google's algorithm. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
CRM
June 22, 2011 |
VerticalResponse Launches New Social Media Tools to Extend Email Marketing Campaigns VerticalResponse, a provider of self-service email marketing software, online survey, and direct mail marketing solutions for small businesses, today debuted its next-generation social sharing tools that provide deeper integration between email marketing and social media. |
CRM
August 19, 2010
Allison Marr |
The Social Smorgasbord Leverage consumer networks - but avoid the sin of data gluttony. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
CRM
May 2010
Lior Arussy |
The Tribal Evangelist Your biggest fans can be your best marketers - provided you do everything in your power to enable them. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
Search Engine Watch
June 1, 2009
Erik Qualman |
15 Social Media Maxims for Marketers With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return. |
CRM
February 28, 2014
Rob Begg |
Integrating Social Media with Sales Strategy Three tips for building strong relationships. |
CRM
December 14, 2011
Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Search Engine Watch
May 9, 2011
Guillaume Bouchard |
6 Ways to Socialize Your SEO & Content Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
CRM
November 2009
Clara Shih |
Facebook Is the Future of CRM Only social media can put the customer back into CRM. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Fast Company
John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
CRM
January 24, 2011
Dettmann & Kalkofen |
New Year, New SEO Rules Big changes influence how digital marketers do business. |
CRM
October 2011
Brittany Farb |
The Doctor Gets a Social Prescription YouBeauty enlists Extole to launch a social media campaign |
Financial Advisor
June 2011
Michael W. Byrnes |
Social Media Networking Becomes Even More Important Whether a believer or disbeliever in the power of social media, it is important to see the trends and know how business will be impacted. This article shares three things to keep up with as the industry evolves. |
Financial Planning
September 1, 2012
John J. Bowen, Jr. |
Planners: Reset Your Social Media Strategy to Attract Affluent Clients Improve your efforts to attract affluent clients through LinkedIn and Facebook (and not Twitter). |
PC Magazine
April 22, 2010
Dan Costa |
Facebook: Privacy Enemy Number One? If you're uncomfortable with Facebook's privacy policies now, just wait. Things are about to get much worse. |
Search Engine Watch
May 24, 2010
Eli Goodman |
What History Tells us About Facebook's Potential as a Search Engine, Part 2 The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine how we think of search. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Search Engine Watch
December 29, 2010
Horst Joepen |
2010 to 2011; What SEO's Have Seen, Learned And Can Look Forward To A summary of new SEO factors which came into play in 2010 and how they might play out in 2011. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
HBS Working Knowledge
March 3, 2014
Mikolaj Piskorski |
Facebook's Future Today, we follow Facebook and update friends on our doings. In the not too distant future, the author predicts Facebook will follow us and call half the planet customers. |
CRM
December 2015
Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
