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CRM
August 26, 2013 |
Empathica Granted Patent for GoRecommend Social Media Advocacy Solution GoRecommend identifies and mobilizes brand advocates to amplify online recommendations.   |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
March 30, 2012
Angela Bandlow |
Climbing the Search Engine Rankings Ladder Make the most of consumer-generated content. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
March 29, 2012 |
StrongMail Adds Pinterest Sharing to Customer Acquisition Solution StrongMail's referral marketing platform now allows consumers to share images via Pinterest. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
CRM
May 2010
Lior Arussy |
The Tribal Evangelist Your biggest fans can be your best marketers - provided you do everything in your power to enable them. |
CRM
November 2011
Brittany Farb |
Refer-a-Friend Program at Root of Big Hair Growth Folica, a purveyor of hair products, partners with Extole to drive customer advocacy by offering special deals. |
CRM
August 16, 2012
Judith Aquino |
What Companies Miss on Their Social Engagement Journey Don't overlook your advocates and influencers. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
Entrepreneur
January 2010
Gwen Moran |
Franchises Go Social Can your franchise benefit from social media? Find out how the best franchises used this medium to their advantage. |
Entrepreneur
September 2009 |
The Twittering Class How social media can elevate your company's online cred. |
CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
CRM
April 20, 2012 |
Social Media Link Partners with Incentive Targeting The pairing brings together sales data and analytics with brand advocacy programs. |
InternetNews
October 20, 2009 |
Facebook Groups Gets Facelift Tweak aims for improved accessibility, but is Facebook planning something more? |
CRM
September 26, 2010
Gary Edwards |
Anyone Can Post a Status Update Despite social network usage becoming more commonplace, most businesses in general-multi-unit "bricks and mortar" retail enterprises in particular-are struggling to know how to approach and benefit from this new community environment. |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
Search Engine Watch
May 9, 2011
Guillaume Bouchard |
6 Ways to Socialize Your SEO & Content Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. |
Search Engine Watch
March 31, 2009
Carrie Hill |
How SMBs Can Optimize their Social Networking Time, Part 1 Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. |
CRM
February 2013
Kelly Liyakasa |
Social Pushes the Boundaries of Commerce Are Amazon and Facebook reprogramming the way companies market and sell? |
Search Engine Watch
June 15, 2010
Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business. |
Search Engine Watch
May 3, 2011
Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
Financial Advisor
December 2006
Pomering & Littlechild |
Using Client Feedback To Unlock Client Value How can you use client feedback to unlock client value in your financial advisory business? |
CRM
May 15, 2015
Leonard Klie |
Influitive Launches Communities for Advocacy-Driven Marketing Influitive Communities allows marketers to create active B2B communities across the Web. |
Search Engine Watch
April 7, 2011
Kaila Strong |
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent. |
Search Engine Watch
April 2, 2010
Brian Solis |
Optimize Your Brand for Sharing and Social Search in 11 Steps Providing the necessary means for individuals to find and actively share your content across the social Web is paramount to the survival of businesses in the era of curated search, social influence, and channeled attention. |
Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
InternetNews
December 10, 2009 |
Critics Blast Facebook's Latest Privacy Overhaul Advocates warn that new privacy controls will lead to inadvertent sharing of information. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
Entrepreneur
March 2010
Mikal E. Belicove |
A Community of One's Own Why social CRM may make more sense than Facebook. |
Fast Company
September 2015
Austin Carr |
Why Facebook, Twitter, and Pinterest Have Embraced ECommerce If the social titans can make buy buttons ubiquitous, then they could make many more billions in ad revenue supporting them. |
Investment Advisor
April 1, 2011
Joni Youngwirth |
To Ask or Not to Ask? Develop an Effective Referral Strategy in a World of Contradictory Advice It's not how, who, or when you ask -- it's if |
AFP eWire
May 29, 2012
Derrick Feldmann |
You Get More With Facebook Than You Give -- Is Your Organization Stepping Up to the Challenge? Here are three suggested applications for non-profit organizations that use Facebook. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
Search Engine Watch
January 26, 2011
Kristine Schachinger |
Facebook Sponsored Stories: Turning Your Life into Ads When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you. |
CRM
October 2011
Brittany Farb |
The Doctor Gets a Social Prescription YouBeauty enlists Extole to launch a social media campaign |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
Financial Planning
November 1, 2010
Julie Littlechild |
Secrets of Referrals To crack the referral code, my firm, Advisor Impact, went to the one true source of insight on the topic: your clients. |
Searcher
September 2010
David Mattison |
The Twittering of the Search World In this article, I look at some of the ways in which the three biggest search engines, along with Twitter Search and several other third-party vendors, attempt to fine-tune the ceaseless cacophony of Twittering tweeps to extract useful information for your queries. |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
The Motley Fool
September 24, 2011
Wade Roush |
What the Changes at Facebook Mean for Apple and Google -- and You Turning the social network inside out. |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
