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InternetNews October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
CRM September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
CRM November 2014 Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM July 1, 2010 Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
CRM August 19, 2010 Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
CRM March 2015 Leonard Klie |
Firms Should Embrace Instagram The image- and video-sharing site now surpasses Twitter in users. |
Search Engine Watch March 24, 2011 Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
InternetNews October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
InternetNews July 29, 2009 |
1-800-Flowers.com Blooms on Facebook A florist sets up integrated e-commerce storefront on its Facebook fan page in latest attempt to capitalize on social media. |
InternetNews October 16, 2009 |
Why Small Business Digs Social Networks Nearly half of small businesses surveyed have profiles on Facebook and Twitter and use social media to promote their businesses. |
CRM November 2014 Maria Minsker |
Search Goes Social Google's SEO algorithms are changing, with social media playing a big part. |
CRM June 2011 Carolyn Heller Baird |
Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value. |
AFP eWire March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
CRM December 9, 2011 Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
CRM December 6, 2010 |
Bazaarvoice Data Indicates Dramatic Change in How People Shop and Buy As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers. |
CRM May 8, 2012 |
Avatar Launches Suite of Social Media Marketing Tools The company's enterprise-class marketing technology is designed to enable small businesses to capitalize on social media marketing opportunities. |
CRM November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
CRM November 28, 2012 Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
Search Engine Watch January 23, 2011 Gregg Stewart |
SMB Must-Haves in 2011 Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. |
CRM February 2012 Judith Aquino |
Take Your Facebook Page to the Next Level with F-Commerce It's time to transform those likes into sales. |
InternetNews August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
The Motley Fool October 7, 2011 Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
CRM January 2013 Judith Aquino |
Boost Brand Advocates and Social Media Influencers How to help these groups help your company shine. |
CRM May 6, 2015 Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
CRM May 22, 2015 Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
CRM June 10, 2011 Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM October 26, 2012 |
Consumers Demand Service Through Social Media NM Incite's study found that nearly one in three social media users (30 percent) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands with which they engage. |
CRM May 4, 2012 Leonard Klie |
Lithium Delivers Next-Generation Solution For Social Marketing Company re-imagines the brand-owned marketing community to drive traffic and conversion |
CRM September 20, 2011 |
GroSocial Launches Customizer Enterprise to Expand Facebook Influence of Major Brands Tool helps businesses in their partner networks leverage brand influence on Facebook business pages. |
CRM June 3, 2011 Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
CRM October 2011 Brittany Farb |
The Doctor Gets a Social Prescription YouBeauty enlists Extole to launch a social media campaign |
InternetNews January 19, 2011 |
Internet Driving Groups, Community: Pew New survey from Pew Internet Project highlights the impact the Web - particularly social media sites and services such as Facebook and Twitter - are having on people's engagement with groups. |
CRM August 26, 2013 |
Empathica Granted Patent for GoRecommend Social Media Advocacy Solution GoRecommend identifies and mobilizes brand advocates to amplify online recommendations. |
CRM September 1, 2011 Brittany Farb |
Email Marketing Remains a Key Tactic for Retailers Retailers are more focused on using email for marketing programs to promote their social communities than for social sharing. |
Fast Company Neal Ungerleider |
Report: 63% Of Users Consider Twitter And Facebook A Source Of News Self-proclaimed social media gurus, listen up: A new study says that more Twitter and Facebook users are turning to the platforms primarily for news. |
Fast Company Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
InternetNews July 22, 2009 Michelle Megna |
Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study. |
The Motley Fool November 28, 2011 Tim Beyers |
Facebook's Growth Is Just Getting Started Fresh data from social media consultant Sociable Labs says that 50% of e-commerce site shoppers are logged into Facebook when walking the e-aisles. |
CRM April 2011 Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
InternetNews March 4, 2009 Kenneth Corbin |
Facebook Takes a Page From Twitter's Playbook New features emphasize real-time communication and offer celebrity updates via News Feeds. |
CRM December 14, 2012 Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets. |
Search Engine Watch July 21, 2009 Carrie Hill |
Get Your Small Business Involved in Social Media Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you're ready for both instances when your small business participates in social networks. |
CRM June 2015 Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
Fast Company John Paul Titlow |
At 4 Billion Views A Day, Facebook Video Is Zuckerberg's Next Cash Cow Since last summer, the number of videos watched on Facebook has tripled, now totaling over 4 billion per day. This isn't just a bragworthy metric: It's likely to become a key piece of Facebook's business in the future. |
InternetNews August 7, 2009 |
Facebook Moving Up Fast in the Enterprise Study reveals growing use of Facebook, but watch out for Microsoft and IBM. Brand loyalty, customer service, customer loyalty and acquisition were the top benefits noted. |
CRM April 12, 2012 Judith Aquino |
Bazaarvoice Announces New Integrations, Product Capabilities New partnerships with Responsys and SAP and expanded social data offerings |
CRM July 12, 2012 |
IDC Study Reveals Emerging Social Media Trends Across Vertical Markets Retailers lead all verticals with social media investments |