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IBM Amplify Day 1: Crafting Relevant Messages for Customer-to-Business At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging.   |
CRM
November 11, 2014
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SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
CRM
March 14, 2011
Koa Beck |
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. |
InternetNews
March 16, 2011
Stuart J. Johnston |
IBM Helps Commerce Companies Get Smarter Big Blue estimates that the market opportunity for its Smarter Commerce initiative could run as high as $70 billion. |
CRM
December 8, 2011
Leonard Klie |
IBM Plans to Acquire DemandTec The deal expands IBM's cloud-based analytics offerings and beefs up its Smarter Commerce portfolio. |
CRM
October 23, 2015
Leonard Klie |
Vibes Brings Mobile Solutions to IBM's UBX Vibes is one of the launch partners for the IBM Universal Behavior Exchange, adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud. |
CRM
July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
CRM
January 2011
Juan Martinez |
Facebook: The Black Sheep of Online Behavioral Advertising Will dubious user data-sharing practices hurt the industry? |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
CRM
September 16, 2013 |
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
Fast Company
February 13, 2012 |
Facebook Commerce Edges In To The E-Commerce Marketplace 2012 is being hailed as the year of Facebook commerce. Social sales are expected to be worth $14 billion by 2014. |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
CRM
November 24, 2014
Maria Minsker |
IBM Launches B2B Commerce Tool New solution helps businesses bring B2C selling capabilities into the B2B space. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
CRM
May 14, 2015 |
Tealium Integrates Tealium IQ Tag Management with IBM Commerce Tealium's collaboration with IBM Commerce enables retailers to drive richer omnichannel customer experiences across Web, mobile, and offline touch points. |
CRM
August 2012
Judith Aquino |
Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings. |
InternetNews
May 26, 2010 |
IBM, Ariba Chat Up E-Commerce Collaboration IBM and e-commerce software developer Ariba this week announced a new partnership that will integrate Ariba's Commerce Cloud Web platform with Big Blue's collaboration suite to improve communication between online buyers and sellers. |
CRM
September 2011
Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
CRM
June 9, 2015 |
IBM Launches Digital Experience on Cloud IBM has teamed with Portico Consulting to release a new cloud service for customer experience. |
CRM
July 14, 2015 |
Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product. |
InternetNews
May 24, 2010 |
IBM Snags AT&T's Sterling Commerce for $1.4B In a $1.4 billion all-cash deal, IBM agrees to acquire Sterling Commerce, AT&T's business-to-business unit specializing in integration software as it looks to build out its WebSphere division. |
CRM
September 7, 2012
Judith Aquino |
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities. |
Information Today
December 15, 2015 |
Facebook at Work Nears Official Launch According to Canada's National Post, Facebook is planning to introduce Facebook at Work, a professional version of its social network that is focused on workplace collaboration. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
InternetNews
November 7, 2007
Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business." |
InternetNews
October 30, 2009 |
Social Networks: IT Giants Are Ready to Rock Microsoft, IBM, Cisco and others are bullish on social networks and collaboration, but implementation will be a challenge for many enterprises. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
CRM
May 13, 2014
Sarah Sluis |
IBM Unifies Offerings with ExperienceOne Tie together products for better end-to-end customer engagement. |
Search Engine Watch
December 30, 2010
Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. |
CRM
October 23, 2015
Oren Smilansky |
IBM Launches Universal Behavior Exchange for Marketers The new tool allows marketing professionals to consolidate customer data. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
CRM
June 16, 2010
Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. |
BusinessWeek
November 20, 2008 |
In Search of a Business Model Facebook has been developing a business model designed to go beyond traditional online advertising. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
The Motley Fool
February 2, 2009
Tim Beyers |
Facebook: Polling for Dollars? The social superstar could create the world's largest marketing database. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
September 21, 2011 |
IBM Expands Cloud Delivery of Smarter Commerce New solutions and services help businesses respond in real time to shifting customer preferences. |
CRM
May 14, 2015
Oren Smilansky |
IBM Amplify Day 2: Seamless Workspaces Are Key for Marketers Partnerships and integrations aim to make the Marketing Cloud more practical for teams. |
Insurance & Technology
April 15, 2009
Nathan Conz |
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
