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Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.   |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
Search Engine Watch
December 30, 2010
Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. |
Search Engine Watch
January 14, 2011
Roger Barnette |
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. |
CRM
September 2012
Judith Aquino |
Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
CRM
October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
Search Engine Watch
April 20, 2011
Marc Poirier |
Google Analytics Brings Conversion, Revenue Attribution to the Masses Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
CRM
July 14, 2015 |
Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product. |
Search Engine Watch
September 20, 2010
Nathan Linnell |
How to Create a Social Media Ad Buy on a Budget With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success. |
Search Engine Watch
April 8, 2011
Roger Barnette |
Making That Leap From Search to Display Search and display marketers must start to work more closely together to survive in the same ecosystem. |
The Motley Fool
January 2, 2011 |
Facebook Narrowing Gap With Google? The social-networking site passed Big G as the most-visited site in 2010. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
The Motley Fool
August 21, 2010
Greer & Hill |
Facebook Could Be Bigger Than You Think Motley Fool Money Radio Show host Chris Hill discusses Facebook with author David Kirkpatrick. |
Inc.
February 1, 2010
Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks. |
Search Engine Watch
March 25, 2011
Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. |
CRM
November 7, 2012
Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
Search Engine Watch
January 5, 2011
John Lee |
What You Can Expect From the World of PPC in 2011 Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. |
InternetNews
April 1, 2008 |
CareerBuilder, Facebook in Job Ads Venture Internet jobs site CareerBuilder.com is teaming with Facebook to help clients run job-recruiting campaigns within the popular online social network. |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
InternetNews
November 7, 2007
Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business." |
InternetNews
September 22, 2009 |
Facebook Finally Kills Beacon, Teams With Nielsen The new move aims to help the social networking giant better monetize its audience. |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
CRM
August 2012
Judith Aquino |
Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings. |
The Motley Fool
February 25, 2011
Aditi Baid |
War of the Web Giants Some people believe that what Google did to Microsoft years ago is exactly what Facebook might be doing to Google right now. |
| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
The Motley Fool
December 15, 2008
Tim Beyers |
Is Facebook About to Hit the Wall? The social network's revenue growth could finally be slowing, as ad buyers are tapping the brakes on digital ad spending. |
InternetNews
November 7, 2008
Susan Kuchinskas |
Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit. |
CRM
April 23, 2013
Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data. |
InternetNews
September 24, 2009 |
Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
BusinessWeek
November 20, 2008 |
In Search of a Business Model Facebook has been developing a business model designed to go beyond traditional online advertising. |
