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April 5, 2011
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How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them.   |
Search Engine Watch
November 16, 2009
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Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
CRM
November 2014
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How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
CRM
November 2012
Judith Aquino |
Transforming Social Media Data into Predictive Analytics More organizations are leveraging psychographic data to forecast positive -- and negative -- results. Companies are eagerly listening to what is being said about their brands and searching for ways to take advantage of all this data. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
AFP eWire
September 21, 2010 |
Four Easy Steps to Social Media Success Here are four simple steps for developing a social media program at your nonprofit, taken from a white paper by the organization NPower. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
CRM
October 26, 2012 |
Consumers Demand Service Through Social Media NM Incite's study found that nearly one in three social media users (30 percent) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands with which they engage. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
Fast Company
Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page. |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
PC Magazine
March 5, 2009
Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
CRM
February 28, 2014
Rob Begg |
Integrating Social Media with Sales Strategy Three tips for building strong relationships. |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
CRM
October 3, 2011 |
LeadJen Launches Social Lead Generation Solution New tool tracks mentions and responds directly with preset content to create new sales opportunities. |
Entrepreneur
December 2008
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Look Good Online The only way to control what people say about your company is to be part of the conversation. |
CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
CRM
October 19, 2012
Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
U.S. Banker
August 2010
Jennifer Mendelsohn |
How to Get Started in Social Media Most banks have yet to interact with customers using social networks, but interest is growing. The challenge is figuring out the best approach. |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
InternetNews
July 29, 2009 |
1-800-Flowers.com Blooms on Facebook A florist sets up integrated e-commerce storefront on its Facebook fan page in latest attempt to capitalize on social media. |
Search Engine Watch
March 25, 2011
Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. |
Fast Company
Evie Nagy |
Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans. |
BusinessWeek
June 4, 2009
Welch & Kiley |
GM: Marketing in the Time of Bankruptcy How GM plans to free itself and its four remaining brands from the taint of failure. |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
The Motley Fool
October 7, 2011
Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
CRM
June 2010
Lauren McKay |
Crashing the Community Nestle feels the crunch when its own social network turns from semi-sweet to dark. |
CRM
October 18, 2013
Andy Steggles |
Use Social CRM to Boost Inbound Marketing Use your social CRM program to its full potential or get left behind. |
CRM
November 22, 2013
Kristin Muhlner |
Making the Most of Social Media Data Tap into this one-stop business intelligence source for your smartest budget ever. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
August 27, 2010
Teala Comer et al. |
6 Best Practices for Growing a Successful Online Community Advice for organizations looking to increase their online presence. |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
Fast Company
John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
CRM
April 12, 2012
Judith Aquino |
Bazaarvoice Announces New Integrations, Product Capabilities New partnerships with Responsys and SAP and expanded social data offerings |
AFP eWire
May 29, 2012
Derrick Feldmann |
You Get More With Facebook Than You Give -- Is Your Organization Stepping Up to the Challenge? Here are three suggested applications for non-profit organizations that use Facebook. |
Search Engine Watch
May 3, 2011
Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
CRM
September 2013
Maria Minsker |
Luxury and Discount Retailers Seize Digital Marketing Momentum With no one-size-fits-all solution, companies strive to stand out to core customers. |
Fast Company
Noah Kagan |
10 Insider's Lessons From Facebook's Marketing Strategy As you read articles and posts about successful companies, take what you can and apply it to your business -- but don't force a square peg in a round hole. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
The Motley Fool
January 4, 2007
Rich Smith |
A December to Remember for Automakers For Ford and GM, some good deeds go unpunished -- and some don't. |
