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February 17, 2012
Ashish Gambhir |
Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department.   |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM
October 8, 2013 |
Digimind Launches Social Media Monitoring Platform Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence. |
CRM
March 2012
Leonard Klie |
Being Hospitable Means Being Social Hotel chains open communities to communicate with guests. |
CRM
July 2011
Zach Hofer-Shall |
Rx for Social Intelligence Center If you are considering implementing a social intelligence command center or are piloting a program, these practices can help ensure success. |
CRM
April 27, 2012
Ashish Gambhir |
How Customer Intelligence Drives Loyalty Listening to -- and acting on -- consumer comments is the best strategy. There is no better place to learn how best to execute changes than from online guest feedback. |
CRM
May 2013
Patrick Gibbons |
The Road to Customer-Focused Results Implement an initiative that pays off. |
CRM
June 28, 2013
Melissa Pippine |
Demystifying Social Media for Customer Experience Look to 'intelligent' tools to identify causes of discontent. |
CRM
December 2009
Bruce Temkin |
7 Keys to Customer Experience Big-picture advice for how to improve the customer experience over the next year. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
April 8, 2015 |
Spredfast Introduces Intelligence for Social Data Spredfast Intelligence gives users real-time access to billions of pieces of social data in one integrated smart social platform. |
CRM
September 2010
Lauren McKay |
The Hospitality Suite Hotels are finding a home away from home in social media, and boosting the customer experience in the process. |
CRM
August 19, 2010
Justin Schuster |
5 Essential Steps to Mastering Customer Intelligence Build loyalty, gain a competitive edge, and improve your bottom line. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
February 28, 2014
Rob Begg |
Integrating Social Media with Sales Strategy Three tips for building strong relationships. |
InsideFlyer
July 2009 |
60 Seconds with Omni Hotels Select Guest, Caryn Kboudi An interview with Caryn Kboudi, VP of Corporate Communications at Omni Hotels, in which about the new Select Guest. |
National Real Estate Investor
May 1, 2003
Parke Chapman |
Spiffing Up for Recovery Betting that the travel slowdown will soon pass, some brave owners and operators of branded hotels are sprucing up their properties. That means converting lobbies, redoing rooms, adding new signage and shelling out big bucks to bolster the brand. Will these projects pay off? |
CRM
September 2011
Leonard Klie |
Companies That Listen Get Results Investments in monitoring social media rise but still lag customers' use of it |
Search Engine Watch
December 27, 2010
Kevin Gibbons |
10 Essential New Year Resolutions for Web Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do. |
Search Engine Watch
September 8, 2009
Herndon Hasty |
Putting the 'Search' in Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publicly available data and inexpensive testing opportunities. |
CRM
January 2, 2015
Marriann Cole |
4 Building Blocks for Improving Customer Service Listening to customers' voices shouldn't stop when the sale is made. |
InsideFlyer
May 2009 |
VOILA in Middle East VOILA Hotel Rewards has launched Hadaya, a loyalty program developed for guests of Coral Hotels & Resorts, a five-star brand created in Dubai that has nine hotels in the Middle East and North, South and East Africa. |
InsideFlyer
April 2012 |
60 Seconds with Chris Holdren, SVP Starwood Preferred Guest Starwood Preferred Guest introduced new elite benefits and a lifetime elite program, effective March 1. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
CRM
November 2013
Patrick Gibbons |
Hungry for Customer Intelligence Customer experience professionals must satisfy appetites company wide. |
CRM
December 23, 2011
Daniel Ziv |
The Social Customer Strikes Back Avoid customer service faux pax with a proactive approach. |
CRM
August 29, 2010
Scott Brave |
The Social Work of Social CRM Collective intelligence can find a needle in a haystack. |
Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
InsideFlyer
July 2010 |
Loyalty Traveler How long can major chains like Hilton, Starwood, Best Western, Marriott and Carlson offer guests deals like two, three, or four stays to earn a free night at any or most hotels in the chain? |
CRM
November 15, 2013
Megan Yunker |
Best Practices for Marketing in an Online Community Support, feedback, and ratings are key. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
Search Engine Watch
October 12, 2010
Garry Przyklenk |
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits. |
Search Engine Watch
July 9, 2010
Rob Chant |
How to Make Social Media Work for Your SMB The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started. |
CRM
October 2013
Woody Driggs |
Building a Consistent Customer Experience Focusing on employee engagement and culture will go a long way. |
CRM
September 2010
Fluss & Rogers |
The Growth of Social Media in Customer Service While most of what's happening in social media is personal in nature, organizations are finding that it's important to listen carefully when they become the subject of discussion. |
CRM
April 27, 2015 |
Talkwalker Introduces IQ Apps for Social Data IQ Apps helps companies to use social data to make informed decisions. |
CRM
March 27, 2015
Pam Plyler |
5 Steps to Improving Your Social Customer Service Combating social media challenges is a must for doing business with today's consumers. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
CRM
May 12, 2015 |
Reevoo Partners with Feedback Ferret on Travel App Reevoo and Feedback Ferret partnership allow travel companies to capture and act on customer feedback. |
CRM
January 4, 2013
Don Hughes |
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. |
Search Engine Watch
June 22, 2009
Liana Evans |
Get Your Head Out of the Sand A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them? |
CRM
March 29, 2013
Bhupendra Gupta |
Look to Customer Experience Data to Solve Business Problems Less consumer effort results in higher satisfaction. |
CRM
February 2011
Fluss & Rogers |
How to Listen to the Voice of the Customer in a Multichannel World Contact centers and enterprises in general should interact with customers in their channel of choice, either in real time or periodically. These solutions need to create, issue, collect, and analyze feedback through multiple channels, including IVR, Web, social media, email, SMS, and live calls. |
CRM
December 2011
Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image. |
