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Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies.   |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
October 26, 2012 |
Consumers Demand Service Through Social Media NM Incite's study found that nearly one in three social media users (30 percent) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands with which they engage. |
CRM
October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
CRM
April 3, 2013 |
Tracx Releases Social Leads to Tie Sales and Social The tool organizes people by where they are in the sales process and enables companies to target them at those levels. |
CRM
January 25, 2013
Benjamin Lederer |
Making Use of Social Media Data A social CRM or contact management system can function as your business command center, supplementing contact, company, and industry information with social data, including profiles and comments. |
CRM
May 2, 2012 |
C3 Customer Contact Channels Partners with Social Dynamx for Social Media Customer Care Needs C3 becomes first with advanced capabilities to manage social media conversations. |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
CRM
April 20, 2012
Leonard Klie |
HP Helps Organizations Enhance Customer Engagement via Social Networks HP launches Social Enterprise Services to help organizations implement a social CRM program. |
CRM
October 8, 2013 |
Digimind Launches Social Media Monitoring Platform Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence. |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
CRM
January 11, 2013
Eric Litster |
The Shifting B2B Marketing Landscape Leverage mobile and social media so your business won't be left behind. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
CIO
February 28, 2012
Thom Singer |
How CIOs Can Make Time for Social Media A social media enthusiast gives busy executives tips for spending their time wisely on sites like LinkedIn and Twitter. |
Search Engine Watch
September 20, 2010
Nathan Linnell |
How to Create a Social Media Ad Buy on a Budget With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success. |
CRM
August 8, 2014
Martyn Etherington |
The Dos and Don'ts of Implementing a Social Selling Program Use social channels to enhance sales fundamentals, not replace them. |
CRM
October 18, 2013
Andy Steggles |
Use Social CRM to Boost Inbound Marketing Use your social CRM program to its full potential or get left behind. |
Search Engine Watch
February 22, 2011
Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
CRM
January 3, 2014
Matt Kearney |
Three Tips to Optimize Your Social Media Success Focus on the right channels to grow revenue and satisfy customers. |
CRM
July 1, 2010
Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
CRM
October 3, 2013 |
HP Adds Social Media to Customer Engagement Management (CEM) Services HP Enterprise Services today announced new and enhanced services that support enterprises in their efforts to connect with customers via social media channels all while improving the bottom line. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
CRM
June 17, 2011
Godard Abel |
Fixing the Disconnect Between Sales and the Enterprise Critical success factors and best practices to increase productivity. |
Insurance & Technology
November 18, 2009
Nathan Conz |
Progressive Details Twitter Strategy Progressive has leveraged micro-blogging site Twitter to foster customer engagement and improve customer service. |
Search Engine Watch
October 12, 2010
Garry Przyklenk |
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits. |
CRM
February 28, 2014
Rob Begg |
Integrating Social Media with Sales Strategy Three tips for building strong relationships. |
CRM
June 7, 2010
Carlos Diaz |
5 Things You Need from Your Community Management Platform Making conversations the center of innovation and business strategy. |
CRM
October 17, 2014
Bhavin Shah |
Make the Most of Social Selling Knowing your customers is key to this sales strategy. |
Search Engine Watch
December 6, 2010
Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
Search Engine Watch
September 20, 2010
Jason Cormier |
The New Business Intelligence of Social Media Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your ROI. |
CRM
November 21, 2013
Sarah Sluis |
B2B Selling Is Taking Cues from B2C Interactions Mobile and social technologies are making business buyers act like consumers. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
August 19, 2011
Saurabh Mittal |
Six Myths of Social Media Understanding the evolving customer service social landscape. |
CRM
November 2009
Clara Shih |
Facebook Is the Future of CRM Only social media can put the customer back into CRM. |
Search Engine Watch
December 23, 2008
Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
AFP eWire
December 1, 2009 |
Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement. |
CRM
November 16, 2010
Juan Martinez |
84 Percent of Digital Marketers Use Social Media Direct marketing is now more about getting heard and having people listen than it is about reach. |
Search Engine Watch
February 4, 2011
Derek Edmond |
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
Search Engine Watch
January 11, 2011
Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank. |
Financial Planning
June 1, 2011
John Comer |
Linking In When you talk about social media, Facebook and Twitter tend to get most of the buzz. But many financial advisors might not realize that another network may generate better results: LinkedIn. |
ONLINE
Jul/Aug 2010
Bonson & Flores |
Social Media Metrics and Corporate Transparency The concept of corporate dialogue in a web-dominated world presents information professionals with a new situation regarding corporate information. Social media encourages corporate transparency |
Search Engine Watch
March 1, 2011
Lauren Litwinka |
B2-Believe: Targeting Decision Makers Using #LinkedIn How to leverage LinkedIn's PPC platform to identify the B2B target audience of your dreams, and qualify that audience by way of LinkedIn organic search. Added bonus: serious Facebook targeting goodies. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
CIO
November 19, 2010
Maryfran Johnson |
Why CIOs Should Friend CMOs The CMO is still a ways off your radar screen. With the rise in the influence of social media on your business, it's time to get better acquainted. |
Registered Rep.
May 14, 2014 |
The Top 10 Social Media Brands Used by Advisors We were able to break down the social platforms frequented most, and why advisors are accessing them. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
