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InternetNews
July 22, 2009
Michelle Megna |
Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study.   |
CRM
December 2009
Lauren McKay |
On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
August 8, 2013 |
Tumblr and Simply Measured Introduce Enterprise-Class Analytics New reports help marketers measure performance in context with other social networks. |
AFP eWire
January 10, 2012 |
Key Trends for the Nonprofit Sector in 2012 The biggest impact on the nonprofit sector in 2012 will be the maturation of social media and mobile giving, a greater role for peer-to-peer engagement, and a move toward donors dictating the terms of interactions. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
CRM
October 2011
Brittany Farb |
The Doctor Gets a Social Prescription YouBeauty enlists Extole to launch a social media campaign |
CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
CRM
February 2010
Jessica Tsai |
The Lowest Cost of All Why the nonprofit sector should embrace social media and viral marketing. |
CRM
June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
March 2015
Leonard Klie |
Firms Should Embrace Instagram The image- and video-sharing site now surpasses Twitter in users. |
CRM
August 19, 2011
Saurabh Mittal |
Six Myths of Social Media Understanding the evolving customer service social landscape. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
AFP eWire
July 31, 2013
John Clese |
Do Organizations Measure and Use Constituent Engagement Data? There are some encouraging signs that more nonprofits are recognizing the value of social media engagement. |
CRM
August 27, 2010
Teala Comer et al. |
6 Best Practices for Growing a Successful Online Community Advice for organizations looking to increase their online presence. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
AFP eWire
May 29, 2012
Derrick Feldmann |
You Get More With Facebook Than You Give -- Is Your Organization Stepping Up to the Challenge? Here are three suggested applications for non-profit organizations that use Facebook. |
CRM
August 6, 2013 |
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. |
AFP eWire
November 4, 2015 |
AFP Top Ten (Week of November 4, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed! The Most Sinister Word in Fundraising... 9 Super Scary Nonprofit Website Mistakes... Setting Your Charitable Contributions Goal... |
CRM
November 2014
David Myron |
3 Tips for Social CRM Success Before diving headfirst into social media, it's important to lay the groundwork for success. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
August 17, 2015 |
Meltwater Partners with Sprout Social The partnership yields an integrated solution for intelligent social engagement. |
CRM
June 17, 2010
Mark Johnson |
The Voice of the Customer in the Community What does it mean for loyalty and engagement? |
CRM
January 3, 2014
Matt Kearney |
Three Tips to Optimize Your Social Media Success Focus on the right channels to grow revenue and satisfy customers. |
CRM
April 25, 2014
Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM
October 8, 2013 |
Digimind Launches Social Media Monitoring Platform Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence. |
CRM
January 18, 2012 |
ExactTarget Launches Social Media Management Tool The launch of SocialEngage brings next-generation social media management to help brands create cross-channel engagement with customers. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
October 2013
Woody Driggs |
Building a Consistent Customer Experience Focusing on employee engagement and culture will go a long way. |
CRM
October 18, 2013
Ian Truscott |
Building a Business Case for Enterprise CMS An evolving need for content calls for an all-in-one way to manage it. The orchestration of your message across channels is a core discipline within customer experience management and a growing business imperative. |
Search Engine Watch
September 28, 2009
Liana Evans |
What Is Your 'R' for ROI in Social Media? Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
CRM
July 2011
Paul Greenberg |
Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts. |
CRM
August 19, 2014
Maria Minsker |
CRM Evolution 2014 Day Two: Customer Engagement Is the Future of CRM Brands need to revise their digital, mobile, and call center strategies. |
IndustryWeek
July 11, 2012 |
Employee Engagement: Room for Improvement The news is positive; engagement is up, according to Aon Hewitt report. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
AFP eWire
September 21, 2010 |
Four Easy Steps to Social Media Success Here are four simple steps for developing a social media program at your nonprofit, taken from a white paper by the organization NPower. |
CRM
October 3, 2013 |
HP Adds Social Media to Customer Engagement Management (CEM) Services HP Enterprise Services today announced new and enhanced services that support enterprises in their efforts to connect with customers via social media channels all while improving the bottom line. |
CRM
February 9, 2011
Koa Beck |
Alcatel-Lucent Brings Next-Generation Customer Conversations with Context-Based Social Engagement Alcatel-Lucent has released the Genesys Social Engagement solution, which monitors, analyzes, and connects consumers over social media and traditional channels, providing visibility into customer engagement and community trends. |
CRM
January 10, 2014
Jeff Lautenbach |
Encouraging Brand Advocacy Five components of a better customer engagement system. |
Search Engine Watch
July 26, 2010
Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. |
CRM
October 13, 2015
Oren Smilansky |
Sparkcentral Launches Secure Authentication for Social Customer Support Message encryption functions aim to facilitate trusted service interactions on Twitter and Facebook. |
