Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

CRM July 2011 Brittany Farb	The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015.
CRM May 24, 2012	StrongMail Partners With Mobile Marketing Firm Velti StrongMail is enhancing its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging.
CRM June 14, 2011	ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns.
CRM December 11, 2010 Gib Bassett	The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution.
CRM January 14, 2015	Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement.
CRM June 13, 2012 Judith Aquino	ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages.
CRM November 20, 2013 Maria Minsker	At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1.
CRM August 3, 2012 Carrie Scott	Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability.
CRM November 18, 2015	Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results.
CRM April 2011 Brittany Farb	Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns.
CRM July 12, 2013	Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering.
CRM July 2014 Maria Minsker	The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role.
CRM January 17, 2012 Judith Aquino	Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM August 19, 2015	Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets
CRM July 2006 Colin Beasty	Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps.
CRM June 10, 2011 Leonard Klie	New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
CRM August 1, 2014 Leonard Klie	Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices
CRM June 6, 2012	StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data.
CRM December 2014 Leonard Klie	Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges.
Search Engine Watch January 7, 2011 Matt Lawson	Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
CRM March 13, 2015 Loren McDonald	Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
CRM February 3, 2012 Randy Smith	The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable.
CRM January 19, 2011	Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
CRM October 15, 2015	FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken.
CRM March 11, 2014 Sarah Sluis	Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration.
CRM November 1, 2005 Colin Beasty	Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.
CRM January 20, 2012 Kara Trivunovic	Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns.
Pharmaceutical Executive December 1, 2008 Dave Ormesher	The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing.
CRM November 25, 2011	Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.
Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
CRM October 20, 2014 Maria Minsker	Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences.
CRM January 2011 Juan Martinez	Every Channel Has Its Thorn Marketers seek to tear down channel silos to improve customer data and build better campaigns
CRM April 4, 2014 Kane Russell	Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.
CRM December 9, 2015 Mark Smith	CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness.
CRM August 2015	Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles
CRM March 16, 2012 Eric Harber	Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level.
CRM August 1, 2007 Colin Beasty	Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking.
CRM November 18, 2015 Oren Smilansky	Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly.
CRM March 10, 2015	Teradata Introduces Digital Marketing Center Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights.
CRM February 2013 Judith Aquino	Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths.
CRM November 21, 2014 Mike Shanker	Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays.
CRM April 21, 2014 Maria Minsker	Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research
CRM August 17, 2012 Joe Cordo	How to Get Value from Big Data Five ways to embrace the information you have.
PHONE+ October 21, 2009 Amanda Berkey	Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting.
CRM October 25, 2013 Daniel Incandela	Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does.
CRM December 14, 2012 Shannon Aronson	Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
CRM May 2013 Judith Aquino	Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.