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CRM May 1, 2014 Maria Minsker |
Oracle's Mark Hurd Talks Integration at Official Marketing Cloud Unveiling The new platform promises to tie together all of Oracle's recent acquisitions. |
CRM April 2, 2015 |
Janrain Integrates with Oracle Marketing Cloud Janrain ties into Oracle Eloqua and Oracle Responsys Marketing Suite to provide marketers with actionable data. |
CRM September 26, 2014 Leonard Klie |
Oracle Marketing Cloud Extends Partnership with Box New integration simplifies collaboration and execution of content marketing programs. |
CRM June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM April 6, 2015 Maria Minsker |
Tealium Delivers Deep Integration with Oracle Commerce New connections will drive more personalized experiences. |
CRM April 1, 2015 Maria Minsker |
CEO Mark Hurd Is Firm on Oracle's CX Commitment at Modern Customer Experience Conference With only 10 percent of companies integrating customer experience processes, Oracle makes integration a priority. |
CRM July 17, 2014 Maria Minsker |
Oracle Announces LinkedIn Support, Touts Key Updates to Social and Marketing Clouds At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool. |
CRM November 20, 2013 Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM August 18, 2015 |
Oracle Updates Service Cloud and Oracle Social Cloud The latest releases of Service Cloud and Social Cloud enable brands to leverage social channels and self-service communities to expand customer engagements and business insights. |
CRM October 5, 2012 Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM May 17, 2012 |
Oracle Pairs RightNow CX Cloud with Fusion CRM The pairing allows companies to bring customer experience and sales force automation together in the cloud. |
CRM February 9, 2015 Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
CRM February 24, 2014 Maria Minsker |
Oracle Buys Big Data Platform BlueKai to Extend Marketing Cloud BlueKai's data management platform will bring added personalization to Oracle's marketing programs. |
CRM December 20, 2013 Leonard Klie |
Oracle to Acquire Responsys The software giant will incorporate Responsys' offerings into its Marketing Cloud. |
CRM December 20, 2012 Kelly Liyakasa |
Oracle to Acquire Eloqua for $871 Million This move foreshadows Oracle's burgeoning Customer Experience Cloud. |
CRM November 20, 2014 Oren Smilansky |
Oracle Streamlines the Path to Its Sales Cloud The company facilitates CRM cloud migration options for midsized businesses. |
CRM February 20, 2015 Leonard Klie |
Appinions Launches Attention Analytics on Oracle Marketing AppCloud The application enables content marketers to take a data-driven approach. |
CRM September 19, 2013 |
ExactTarget Expands Mobile Marketing Suite The company adds location-based messaging, MMS, and rich push notifications. |
CRM January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM September 30, 2014 Maria Minsker |
Oracle Gets Serious About the Cloud at OpenWorld 2014 Oracle's updates customer experience cloud promises deep integration and extreme innovation. |
CRM April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
CRM March 7, 2013 Kelly Liyakasa |
Oracle Launches Social Relationship Manager New platform marks one of the first product integrations with Oracle Eloqua. |
CRM May 24, 2012 |
StrongMail Partners With Mobile Marketing Firm Velti StrongMail is enhancing its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging. |
CRM July 8, 2015 Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
CRM June 13, 2012 Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
CRM October 20, 2014 Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM January 29, 2015 Oren Smilansky |
Oracle Updates Service Cloud to Optimize Collaborative Interactions New features aim to help service agents better understand the customer's journey and streamline cooperative processes. |
CRM June 18, 2015 |
Swrve Adds Salesforce Marketing Cloud Integration The integration allows marketers to deliver omnichannel mobile marketing and personalized customer journeys. |
CRM October 28, 2015 |
Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform. |
CRM December 2012 Leonard Klie |
Oracle Expands in Social and the Cloud At OpenWorld and CX Summit, Oracle reveals its latest product strategy. |
CRM July 27, 2015 Oren Smilansky |
Oracle Adds Functionality to Sales Cloud Enhanced dashboards, analytics, and industry specific capabilities aim to accelerate sales profits. |
CRM July 2014 Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM January 21, 2015 Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM February 19, 2014 Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM September 24, 2013 Maria Minsker |
Oracle Debuts New Cloud Services The company introduces Cloud Marketplace, new Sales Cloud capabilities. |
CRM December 23, 2015 |
VoIPstudio Puts CTI Connector in the Oracle Cloud Oracle sales cloud customers can use VoIPstudio CTI connector for inbound and outbound communications. |
CRM November 10, 2015 Oren Smilansky |
Oracle Releases Oracle Knowledge Advanced for Service Cloud The vendor brings knowledge management capabilities to the cloud to improve customer support interactions. |
CRM January 13, 2012 Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM October 2012 |
Oracle Recognizes the Need for Change Mark Hurd is no stranger to big success. In his five years as president and CEO of HP, he was credited with righting the company's financially struggling ship. Now, starting his third year as president of Oracle, he is steering yet another big ship on a completely new course. |
InternetNews February 9, 2011 |
Oracle's New File System Targets Cloud Storage With new Cloud File System, Oracle is aiming to place storage resources in an elastic environment to enable businesses to migrate applications and databases to the cloud. |
CRM July 18, 2013 |
Rio SEO Expands Social Remarketing Solution Online marketers can now engage brand influencers and their social 'look-alikes.' |
CRM March 6, 2013 Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM October 25, 2013 Daniel Incandela |
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does. |
Search Engine Watch January 14, 2011 Roger Barnette |
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. |
CRM March 1, 2013 Leonard Klie |
Oracle Releases RightNow Cloud Service Update New features are designed to increase community engagement and improve message relevancy with customers and employees. |
CRM April 14, 2015 |
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. |
CRM March 19, 2015 Oren Smilansky |
Oracle Debuts Data as a Service for Customer Intelligence New platform, plus upgraded DaaS for Marketing, helps Oracle expand its cloud offerings. |