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CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1.   |
CRM
June 13, 2012
Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM
January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
CRM
August 1, 2014
Leonard Klie |
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
CRM
October 5, 2011 |
Silverpop Acquires Location-Based Marketing Platform PlacePunch The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy. |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. |
CRM
October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
CRM
December 16, 2015 |
Trumpia Updates Mobile Messaging and Marketing Platform Trumpia's updates include streamlined contact management with Salesforce integration. |
Entrepreneur
April 2005
Amanda C. Kooser |
Get the Message? Mobile Multimedia Messaging goes beyond letters and numbers into pictures, video and sound. The Samsung p735 is an example of an MMS phone. |
CRM
July 17, 2013
Maria Minsker |
ExactTarget Launches HubExchange App Marketplace Platform brings marketing technologies and data together. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
T.H.E. Journal
September 2005 |
K12 Alerts Let Schools Send Real-Time Emergency Messages K12 Alerts is an emergency messaging platform from Message Logix that enables school districts to send real-time emergency messaging. |
CRM
May 2014
Sarah Sluis |
Push Notifications Help Keep Customers Close Consumers like receiving notices, but companies need to use them cautiously. |
CRM
July 15, 2013
Maria Minsker |
Salesforce.com Finalizes ExactTarget Acquisition A new partnership creates a 'world-class' marketing platform. |
CRM
September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
CRM
June 14, 2011 |
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
June 10, 2014
Maria Minsker |
Salesforce.com Enters the Wearables Market with Salesforce Wear The set of six open-source applications enables developers to build custom enterprise apps. |
InternetNews
September 25, 2009 |
MMS Arrives on the iPhone Today's activation of MMS for the iPhone 3GS and 3G ends months of speculation over whether AT&T would make good on promises to deliver the feature. |
CRM
April 17, 2014 |
Outspoken Expands Mobile Marketing Platform to Support Apple Passbook Outspoken's new service enables brands to send MMS and SMS special offers and coupons for direct import to Apple Passbook. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
InternetNews
April 14, 2008
Kenneth Corbin |
Salesforce, Google Extend Flights on The Cloud Salesforce.com announced today that it will offer its suite of customer relationship management applications to businesses through the Google Apps cloud-hosting platform. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
CRM
January 18, 2012 |
ExactTarget Launches Social Media Management Tool The launch of SocialEngage brings next-generation social media management to help brands create cross-channel engagement with customers. |
CRM
January 10, 2014
Meredith Flynn-Ripley |
Texting, UC, and More: The Future of Business Communication Trends and predictions for 2014. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
September 17, 2015
Leonard Klie |
Salesforce Introduces SalesforceIQ, the Thunder Platform, and IoT Cloud at Dreamforce New Salesforce product launches bring data from multiple sources into common Salesforce apps. |
CRM
December 15, 2015 |
Roximity Launches Verified Places Verified Places allows retailers investing in a beacon networks to provide a comprehensive mobile experience for shoppers in all stores, including those that have yet to deploy beacons. |
Fast Company
June 2001
Cleo Burtley |
Real Help From A Virtual Secretary UReach is a unified messaging system that gives you access to every email, voice, or fax message that people send you -- even if those messages come to you via different accounts... |
Fast Company
Sarah Kessler |
Two Days In, Tumblr Users Have Sent 9 Million Instant Messages Tumblr's new instant messaging feature, which it launched to a limited pool of users on November 11th, is gaining momentum. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
Information Today
August 20, 2015 |
Pew Research Center Releases Mobile Messaging Report "Mobile Messaging and Social Media 2015," is based on Pew's first survey to classify the use of messaging apps as a different mobile activity from texting. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
CIO
August 28, 2013
Lauren Brousell |
5 Things You Need to Know About Geofencing This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
Fast Company
Pavithra Mohan |
Nearly Half Of Young Smartphone Owners Use Auto-Delete Messaging Apps A new report by the Pew Research Center examined the popularity of mobile messaging, social networks, and online forums in the U.S. |
InternetNews
July 1, 2005
Susan Kuchinskas |
MSN, Vodafone Entwine IM Systems The content player and carrier will let European users message from phone to PC and back. |
CRM
May 30, 2014
Leonard Klie |
Microsoft and Salesforce.com Announce Strategic Partnership Industry leaders to deliver new solutions and mobile experiences for mutual customers. |
Entrepreneur
March 2010
Jason Ankeny |
Unify the Message Toshiba offers up a unified messaging solution aimed at helping small businesses sort it all out. |
CRM
October 22, 2015
Phillip Britt |
Location-Based Marketing Segment Set to Soar LBMA organizers cite apps, beacons, and geofences as tools to drive engagement. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Social Mailman With the purchase of CoTweet, email marketing specialist ExactTarget is ready to deliver results. |
JavaWorld
March 2001
Dirk Reinshagen |
XML messaging, Part 1 In this article, the first of three, the author discusses XML messaging, specifically the basic premise of XML messaging, what it is, and why it is useful. Further, he presents a simple XML message broker for custom XML messages... |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
The Motley Fool
September 28, 2009
Tim Beyers |
Is AT&T's Network Improving? For months now, AT&T has been promising network upgrades to frustrated iPhoners. Now, finally, multimedia messaging comes to the iPhone. |
CRM
June 7, 2013
Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
