| Similar Articles |
|---|
 |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys.   |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
June 19, 2015
Oren Smilansky |
Salesforce Unleashes Sales Wave Analytics App, Updates Marketing Cloud At its Connections conference this week, Salesforce announces tools to help the entire organization. |
CRM
January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
CRM
December 2014
David Myron |
Why You Should Consider Customer Journey Maps While creating a customer journey map that accounts for experiences across multiple channels might sound difficult, it is possible. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
June 13, 2014
Anand Subramaniam |
8 Elements to Delivering Delightful Customer Experiences Multichannel customer journeys can make or break your business. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
September 22, 2014
Maria Minsker |
Verint Engagement Analytics Offers 'Unprecedented' Cross-Channel Analytics The joint Verint-Kana cloud-based solution enhances customer engagement insight. |
CRM
February 2015
Maria Minsker |
The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. |
CRM
December 2014
Leonard Klie |
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. |
CRM
September 19, 2013 |
ExactTarget Expands Mobile Marketing Suite The company adds location-based messaging, MMS, and rich push notifications. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
December 14, 2015
Sam Del Rowe |
GI Insight Study Finds Omnichannel Approaches Are Falling Short Research indicates that though consumers use multiple channels in their shopping journeys, companies are not successfully implementing omnichannel marketing strategies. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
March 16, 2015
Maria Minsker |
Genesys Debuts the Latest Version of Its Customer Experience Platform Updates include new omnichannel journey management capabilities. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
CRM
May 22, 2012
Leonard Klie |
Thunderhead.com Launches its First Cloud App The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility. |
CRM
May 13, 2015 |
SDL Launches Customer Journey Analytics and Social Media Monitoring New social intelligence solutions help brands measure purchase intent and brand advocacy. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
December 2013
Leonard Klie |
Overcome Multichannel Customer Service Challenges Effective strategies start with talking to customers. |
CRM
July 24, 2015
Jill Hewitt |
Why You Need a Customer Experience Map Retail organizations are constantly seeking ways to improve the customer experience. The best way to get inside your customers' heads -- and keep them happy -- is to chart their journey. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
CRM
October 16, 2014
Leonard Klie |
At Dreamforce, Salesforce.com Unveils Road Map for Service Cloud Updates Many new features delivered already, with more on the way. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
CRM
September 2013
Paul Hagen |
Organizational Design from the Inside Out Architect your business with a focus on the future. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
February 2015
David Myron |
Correct Problems Caused by Outdated Automation Systems 'Personalization should permeate the customer experience at every touch point.' |
CRM
July 7, 2015 |
Leapfrog Enhances Its LFX Conversion Platform The new suite of proprietary digital tools helps marketers turn data into new customers. |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
October 25, 2013
Daniel Incandela |
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
October 2015
Leonard Klie |
On the Scene -- Customer Service Experience: Explore New Channels, but Invest Wisely Conference speakers urge companies to integrate channels for a seamless customer experience |
CRM
May 20, 2015 |
inContact Introduces 2015 Release of Cloud Contact Center Software The release offers a multichannel agent interface for Salesforce, new outbound campaign management, automated actions in WFO, new reporting options, and additional APIs for a growing developer ecosystem. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
June 14, 2011 |
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns. |
CRM
August 12, 2010
Glen Manchester |
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
CRM
October 2014
Maria Minsker |
How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity. |
CRM
October 11, 2013
Kathy Juve |
Three Tips for Surpassing Customer Expectations Turn connected customers into brand advocates. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
CRM
April 2012
Judith Aquino |
Consumers Want More Personalized Shopping Experiences Studies show customers are willing to share data for better services, even though privacy is still a concern. |
