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April 9, 2014 |
Sysomos and Clarabridge Partner on Multichannel Customer Analytics The technology partnership pairs social intelligence with customer insights.   |
CRM
December 8, 2015 |
SDL Releases New Version of SDL Web Digital experience platform enables marketers to build, manage and evolve multilingual, multibrand, and multi device Web properties. |
CRM
August 1, 2014
Leonard Klie |
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices |
CRM
April 8, 2015 |
Spredfast Introduces Intelligence for Social Data Spredfast Intelligence gives users real-time access to billions of pieces of social data in one integrated smart social platform. |
CRM
November 12, 2012
Judith Aquino |
Attensity Rolls Out Analytics Suite for Product Launches The New Product Introduction solution lets marketers track online sentiment around new releases. |
Information Today
April 15, 2010 |
SAS Social Media Analytics Tool Extracts Marketing Data from Social Networks Its new enterprise solution product, SAS Social Media Analytics, will tap into online conversation data to help medium and large companies understand, predict, and act on social media data. |
CRM
July 2011
Zach Hofer-Shall |
Rx for Social Intelligence Center If you are considering implementing a social intelligence command center or are piloting a program, these practices can help ensure success. |
CRM
December 2014
Leonard Klie |
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. |
CRM
April 20, 2012 |
Social Media Link Partners with Incentive Targeting The pairing brings together sales data and analytics with brand advocacy programs. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
Search Engine Watch
December 13, 2010
Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
CRM
May 23, 2013
Kelly Liyakasa |
SDL Launches Social Customer Analytics Framework This measures customer, brand, product sentiment based on myriad factors. |
CRM
May 2014
Maria Minsker |
The 6 Types of Twitter Conversations Social Media Research Foundation takes a social snapshot. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
CRM
May 13, 2015
Oren Smilansky |
IBM Amplify Day 1: Crafting Relevant Messages for Customer-to-Business At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
CRM
December 2014
David Myron |
Why You Should Consider Customer Journey Maps While creating a customer journey map that accounts for experiences across multiple channels might sound difficult, it is possible. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
October 2015
R "Ray" Wang |
Designing the Digital Customer Experience The future of CX? Customer segments of one |
Bank Systems & Technology
February 17, 2010
Katherine Burger |
Accenture and SAS to Jointly Develop, Implement and Manage Predictive Analytics Solutions Accenture SAS Analytics Group will target financial services, healthcare and government. |
CRM
September 12, 2013 |
IBM Customer Experience Lab Reveals New Products IBM's innovations center on mobile, social, cloud, and big data initiatives. |
CRM
August 2013 |
The 2013 CRM Rising Stars This year's group of Rising Stars represent some promising young companies, as well as a seasoned large enterprise that has historically avoided the spotlight -- until now. |
Search Engine Watch
December 28, 2010
Garry Przyklenk |
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making. |
CRM
June 19, 2015
Oren Smilansky |
Salesforce Unleashes Sales Wave Analytics App, Updates Marketing Cloud At its Connections conference this week, Salesforce announces tools to help the entire organization. |
CRM
June 2012
Judith Aquino |
Find the Right Social Media Monitoring Tool Knowing how your brand is faring on the Web is essential, but which solution is best for your organization? |
Wall Street & Technology
May 31, 2007
Kyle Duckers |
Savvy Financial Services Firms Tap Employee Intelligence For Strategic Decision Making The challenge for most capital markets firms is not a lack of raw data, but a lack of context and insight based on that information. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
August 13, 2015
Denis Pombriant |
Know Your Customer's Moments of Truth With the help of journey mapping and analytics, you can engineer the customer experience from the customer's point of view. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
June 13, 2014
Anand Subramaniam |
8 Elements to Delivering Delightful Customer Experiences Multichannel customer journeys can make or break your business. |
CRM
March 2014
Leonard Klie |
Big Data Prompts 'Analytics Everywhere' Solutions Everyday users can turn data into insight by using new software solutions. |
Search Engine Watch
October 12, 2010
Garry Przyklenk |
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
February 11, 2013
Judith Aquino |
Meeting the Needs of the Always-Connected Consumer Forrester Research and Gartner uncover trends driving marketing decisions for 2013. |
CRM
November 2014
Donna Fluss |
Speech Analytics Is Starting to Make a Difference With skilled analysts behind them, these solutions can enhance the customer journey. |
CRM
December 2013
Sri Sridharan |
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. |
CRM
December 2010
Robert Wollan |
Analyzing the New Customer Customer analytics are emerging as a competitive advantage |
CRM
February 2015
Maria Minsker |
The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. |
CRM
December 2013
Maria Minsker |
Multicultural Marketing As minorities climb in social status, marketers must seize opportunities found in technology and data tools to reach new customers. |
CRM
October 15, 2014
Leonard Klie |
At Dreamforce 2014, Salesforce.com Delivers Wave Analytics Cloud Salesforce.com enters the $38 billion analytics market with the launch of its sixth cloud in the Salesforce Customer Success platform. |
CRM
November 2015
Donna Fluss |
Speech Analytics Is Important to Your Future Analyzing what your customers say to agents can have huge operational benefits across an enterprise |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
CRM
October 2015
Leonard Klie |
The Age of Speech Analytics Is Close at Hand The Johnny-come-lately in contact centers is poised to become Johnny-on-the-spot |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. |
CRM
August 2011
Chan & Hernandez |
CRM Analytics: Shifting the Balance What's relevant to customers and sustainable for businesses? |
Search Engine Watch
November 9, 2010
Garry Przyklenk |
3 Ways to Analyze Your Competition Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are good, bad, or really bad. |
CRM
April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
