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CRM
January 10, 2014
Leonard Klie |
IBM Invests Over $1 Billion in Watson for Analytics and Big Data IBM's Watson supercomputer now has its own group within IBM and a budget of $1 billion to grow its technology and partner ecosystems.   |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
CRM
July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
CRM
December 2014
Leonard Klie |
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. |
CRM
October 23, 2015
Leonard Klie |
Vibes Brings Mobile Solutions to IBM's UBX Vibes is one of the launch partners for the IBM Universal Behavior Exchange, adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud. |
CRM
March 2015
Leonard Klie |
The 2015 CRM Rising Stars: IBM's Watson Brings Cognitive Computing to Customer Support Partners and customers are lined up to bring the supercomputer into the contact center. |
CRM
March 14, 2011
Koa Beck |
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. |
CRM
September 12, 2012 |
IBM Brings Analytics to Social Business Processes Companies can use the new IBM Connections software to apply analytics to social business initiatives. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
CRM
January 2016
Leonard Klie |
IBM Merges Weather and Business Forecasts Big Blue's purchase of The Weather Company enhances its ability to provide business insights |
CRM
December 2011
Carolyn Baird |
Customer Intimacy Redux in the Digital Ecosystem Fusing CRM and social media is key. |
CRM
May 13, 2015
Oren Smilansky |
IBM Amplify Day 1: Crafting Relevant Messages for Customer-to-Business At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging. |
CRM
January 17, 2012 |
IBM Brings Analytics to Social Business Organizations can now apply analytics to the social business initiatives. |
InternetNews
November 16, 2009 |
IBM Rolls Out BI for Private Clouds Smart Analytics Cloud will provide more than a petabyte of data to its 200,000 employees. |
CRM
June 9, 2015 |
IBM Launches Digital Experience on Cloud IBM has teamed with Portico Consulting to release a new cloud service for customer experience. |
CRM
May 5, 2011
Brittany Farb |
IBM Rolls Out Cloud Analytics Software Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston. |
InternetNews
November 8, 2010 |
IBM Lotus Connections Adds Social Analytics IBM's Lotus Connections 3.0 update includes social analytics and support for iPad and Android devices. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
July 24, 2015
Leonard Klie |
Purple Forge Taps IBM Watson For City Customer Self-Service App As an IBM Watson ecosystem partner, Purple Forge is leveraging Watson technology to improve the customer service experience for the City of Surrey in British Columbia, Canada. |
CRM
October 8, 2014
Maria Minsker |
IBM Debuts Watson-Powered Apps in the Cloud Developed by IBM's Ecosystem Partners, the apps represent a new era of computing. |
InternetNews
May 11, 2010 |
IBM Updates SPSS for Enterprise Social Media IBM refreshes its SPSS line of predictive analytics software for social media in the enterprise, offering firms the ability to track and analyze Web content for things like changes in customer sentiment. |
InternetNews
June 16, 2010 |
Cloud Computing a Focus of New IBM Software Lab IBM's largest software development facility in North America will focus on cutting edge technologies including cloud computing, mobile and enterprise applications. |
CRM
May 13, 2014
Sarah Sluis |
IBM Unifies Offerings with ExperienceOne Tie together products for better end-to-end customer engagement. |
CRM
September 21, 2011 |
IBM Expands Cloud Delivery of Smarter Commerce New solutions and services help businesses respond in real time to shifting customer preferences. |
Insurance & Technology
April 15, 2009
Nathan Conz |
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. |
CRM
August 18, 2015 |
Oracle Updates Service Cloud and Oracle Social Cloud The latest releases of Service Cloud and Social Cloud enable brands to leverage social channels and self-service communities to expand customer engagements and business insights. |
Information Today
December 16, 2014 |
IBM Releases Freemium Version of Watson Analytics IBM rolled out a public beta version of its cloud-based IBM Watson Analytics service. |
CRM
December 8, 2011
Leonard Klie |
IBM Plans to Acquire DemandTec The deal expands IBM's cloud-based analytics offerings and beefs up its Smarter Commerce portfolio. |
CRM
September 16, 2013 |
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing. |
InternetNews
September 20, 2010 |
IBM Acquires BI Specialist Netezza for $1.7B IBM remains in aggressive acquisition mode with the all-cash purchase of a leading business analytics firm. |
Insurance & Technology
September 22, 2009
Nathan Conz |
IBM To Acquire Customer Analytics Services Firm IBM has announced an agreement to acquire RedPill Solutions, a specialist customer management services firm. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
October 23, 2015
Oren Smilansky |
IBM Launches Universal Behavior Exchange for Marketers The new tool allows marketing professionals to consolidate customer data. |
Information Today
March 13, 2008 |
IBM Upgrades Enterprise Search Software IBM introduced OmniFind Enterprise Edition 8.5, which brings together information access capabilities like taxonomy, classification, and content analytics to provide more meaningful results. |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
CRM
September 24, 2015 |
Ampsy Taps IBM Watson to Increase Fan Engagement During Live Events Ampsy will use Watson analytics to better understand fan sentiment and social content sharing. |
CRM
May 14, 2015
Oren Smilansky |
IBM Amplify Day 2: Seamless Workspaces Are Key for Marketers Partnerships and integrations aim to make the Marketing Cloud more practical for teams. |
CRM
June 16, 2010
Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
InternetNews
April 19, 2011 |
IBM Kicks Off First Quarter With Strong Results IBM exceeds expectations and raises outlook for the full year. |
CRM
September 2010
David Rich |
Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge. |
CRM
May 19, 2011
Brittany Farb |
Marketing Industry Migrating to the Cloud IBM study shows companies increasingly adopting cloud-based marketing solutions. |
CRM
April 25, 2012
Judith Aquino |
IBM Acquires Vivisimo The acquisition further strengthens Big Blue's data analytics offerings. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
The Motley Fool
October 29, 2011
Tamara Rutter |
Why You Should Buy These 2 Tech Titans Today Two stocks that missed estimates that are worth buying today. |
CRM
October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
Bank Technology News
September 2009
Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. |
CRM
November 30, 2011
Judith Aquino |
Salesforce Takes Enterprise Social Media Marketing to the Cloud Radian6 Social Marketing Cloud lets companies monitor 150 million sources of social media conversations and more |
Search Engine Watch
December 28, 2010
Garry Przyklenk |
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making. |
