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CRM
March 2015
R "Ray" Wang
7 Lessons to Learn in the Digital Shift Focus on relevancy to build loyalty and authenticity. mark for My Articles similar articles
CRM
June 13, 2014
Anand Subramaniam
8 Elements to Delivering Delightful Customer Experiences Multichannel customer journeys can make or break your business. mark for My Articles similar articles
CRM
November 9, 2012
Ravi Vijayaraghavan
Applying Data Analytics to Customer Interactions A three-part framework for making data work for your business. mark for My Articles similar articles
CRM
December 2014
David Myron
Why You Should Consider Customer Journey Maps While creating a customer journey map that accounts for experiences across multiple channels might sound difficult, it is possible. mark for My Articles similar articles
CRM
September 2013
Paul Hagen
Organizational Design from the Inside Out Architect your business with a focus on the future. mark for My Articles similar articles
CRM
December 2014
Leonard Klie
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. mark for My Articles similar articles
CRM
April 2015
Esteban Kolsky
Why Journey Mapping Wastes Time and Money When you build a path, make sure it's one customers will use. mark for My Articles similar articles
CRM
August 1, 2014
Leonard Klie
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices mark for My Articles similar articles
CRM
November 18, 2015
Oren Smilansky
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. mark for My Articles similar articles
CRM
June 2015
Oren Smilansky
What You Need to Know About Customer Experience Maps Before a company designs its map, it should take a number of steps to make sure it doesn't go off course mark for My Articles similar articles
CRM
August 12, 2010
Glen Manchester
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. mark for My Articles similar articles
CRM
June 7, 2013
Peter Schmitt
Predictive Analytics in Action Implementing strategies for dramatic sales lift. mark for My Articles similar articles
CRM
May 13, 2015
SDL Launches Customer Journey Analytics and Social Media Monitoring New social intelligence solutions help brands measure purchase intent and brand advocacy. mark for My Articles similar articles
CRM
February 2014
Patrick Gibbons
Drive CX Initiatives with Journey Mapping Gain a fresh perspective by understanding the paths your customers take. The journey map provides a complete picture of the customer experience. mark for My Articles similar articles
CRM
September 2015
Roxana Strohmenger
Demystifying Customer Experience Quality To deliver a better experience, you have to understand what quality means for your customers mark for My Articles similar articles
CRM
April 2015
Brent Leary
SMBs See Strength in Intimacy Context relevancy transforms interactions into experience. mark for My Articles similar articles
CRM
February 2015
Maria Minsker
The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. mark for My Articles similar articles
CRM
January 2016
Maria Minsker
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2012
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. mark for My Articles similar articles
CRM
September 2015
Oren Smilansky
Brands Must Improve Customer Experience in E-Commerce Customers expect excellent experiences, even during transactions mark for My Articles similar articles
CRM
August 23, 2013
Hertz et al.
How Financial Institutions Can Benefit from Predictive Analytics Four ways to drive revenue and improve retention. mark for My Articles similar articles
CRM
July 2015
Denis Pombriant
Every Journey Starts with a Map Modeling the end-to-end process can help avoid dead ends mark for My Articles similar articles
CRM
February 2015
Maria Minsker
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. mark for My Articles similar articles
CRM
August 13, 2015
Denis Pombriant
Know Your Customer's Moments of Truth With the help of journey mapping and analytics, you can engineer the customer experience from the customer's point of view. mark for My Articles similar articles
CRM
January 2014
Brent Leary
Why Customer Experience Is the True King Content and context play essential supporting roles. mark for My Articles similar articles
CRM
July 24, 2015
Jill Hewitt
Why You Need a Customer Experience Map Retail organizations are constantly seeking ways to improve the customer experience. The best way to get inside your customers' heads -- and keep them happy -- is to chart their journey. mark for My Articles similar articles
CRM
October 11, 2013
Kathy Juve
Three Tips for Surpassing Customer Expectations Turn connected customers into brand advocates. mark for My Articles similar articles
CRM
August 1, 2003
Lior Arussy
Efficiency Versus Quality There is no such thing as an efficient customer relationship. mark for My Articles similar articles
CRM
April 2013
Woody Driggs
A Call for B2C Treatment in a B2B World Take time to re-examine your business practices. Leaders who embrace experience engineering can deliver consistently satisfying customer experiences that improve performance and drive profitable growth. mark for My Articles similar articles
CRM
October 18, 2010
Carsten Thoma
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. mark for My Articles similar articles
CRM
February 2015
David Myron
Correct Problems Caused by Outdated Automation Systems 'Personalization should permeate the customer experience at every touch point.' mark for My Articles similar articles
CRM
February 2013
Engaging the Nonstop Customer Companies should leverage new consumer dynamics to drive growth. As long as they're using a smartphone, tablet, or Internet-enabled PC, consumers are continuously in the channel. mark for My Articles similar articles
CRM
June 29, 2012
Shamez S. Dharamsi
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. mark for My Articles similar articles
CRM
September 24, 2014
Maria Minsker
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. mark for My Articles similar articles