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September 23, 2015 |
Evergage Launches Mobile Apps Solution Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization.   |
CRM
December 12, 2013
Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
CRM
June 25, 2015 |
Hybris Partners with Google Analytics Partnership enables Hybris customers to implement and enhance optimization and reporting capabilities across their environments. |
CRM
March 2015
Maria Minsker |
The 2015 CRM Rising Stars: NICE Systems Innovates with Real-Time Analytics The veteran vendor is this year's comeback kid. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
New Architect
September 2002
Elizabeth Fulghum |
Target Your Content Using the concept of Web page tagging rather than visitor logging, you can track users throughout the site in real time and deliver targeted, personalized information. This review looks at a popular hosted service that combines personalization with email deployment, SiteBrand's InSite. |
CRM
May 4, 2015 |
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
CRM
March 5, 2013 |
SAP Updates Customer OnDemand Solution Enhancements enable businesses to create more personalized customer experiences. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
CRM
April 21, 2014
Maria Minsker |
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
CRM
May 14, 2015 |
Tealium Integrates Tealium IQ Tag Management with IBM Commerce Tealium's collaboration with IBM Commerce enables retailers to drive richer omnichannel customer experiences across Web, mobile, and offline touch points. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
August 28, 2013 |
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors. |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
September 10, 2015 |
Talkwalker Integrates with Hootsuite The integration provides one platform for social media management and analytics. |
CRM
December 12, 2011
Judith Aquino |
SAP and NetBase Partner on Social Media Apps Their joint solution offers enhanced social media monitoring and analytics. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
May 9, 2014
Peter Chase |
Leveraging Data to Drive Personalized Marketing Overcoming core obstacles is key to successful data integration. |
CRM
October 14, 2011 |
Marketo Adds to Its Revenue Performance Management Suite Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
April 8, 2014
Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. |
CRM
October 7, 2011
Leonard Klie |
Mzinga Announces OmniSocial 2011 Extended social business ecosystem solution features advanced analytics and business intelligence. |
CRM
April 2015
Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
Entrepreneur
April 2004
Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder. |
Pharmaceutical Executive
October 1, 2008 |
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. |
CRM
October 11, 2012
Kelly Liyakasa |
A Move from Big Data to Big Analytics? SAS Premier Business Leadership Series emphasizes real-time data processing. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
September 2011
Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products |
CRM
March 14, 2011
Koa Beck |
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. |
CRM
February 21, 2012 |
Celebrus Technologies and Semphonic Enter into a Strategic Partnership The union will allow enterprises to drive real-time personalization and improve their digital measurement strategy. |
CRM
September 2012
Hamelin et al. |
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. |
CRM
January 15, 2015
Maria Minsker |
Teradata Acquires Mobile Marketing Provider Appoxee The platform will be integrated into Teradata's Integrated Marketing Cloud. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
CRM
August 2011
Chan & Hernandez |
CRM Analytics: Shifting the Balance What's relevant to customers and sustainable for businesses? |
