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PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate.   |
Search Engine Watch
March 9, 2004
Jill Whalen |
Measuring Search Engine Success Whether you're optimizing web pages for top rankings or purchasing paid placement links, it's crucial to measure the performance of your efforts. A new generation of powerful search engine analytics software makes the job a snap. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
InternetNews
November 15, 2005
Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace. |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
CRM
November 13, 2012
Kelly Liyakasa |
SumAll Adds Instagram Analytics Tool helps companies visualize social, online sales metrics. |
CRM
October 1, 2003
Martin Schneider |
Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution. |
Inc.
April 2007
Michael Fitzgerald |
Analyzing Your Website Software that helps you know what your website traffic really means. |
CRM
October 2013
Maria Minsker |
Tag Management Gains Traction with Marketers Ninety-four percent call it crucial for customer data integration. |
Search Engine Watch
May 25, 2010
Garry Przyklenk |
Beginner's Guide to Multi-Source Attribution Modeling How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture. |
Entrepreneur
July 2005
Catherine Seda |
Spill the Beans If you share free information with potential customers, they're more likely to remember you when it's time to buy. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
Entrepreneur
July 2010
Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
InternetNews
March 29, 2005
Michael Singer |
Google to Buy Web Analytics Company Urchin's software to help Google advertisers track marketing performance much better than they're able to now. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
InternetNews
December 16, 2005
Susan Kuchinskas |
Yahoo Analytics Marries Online And Off A partnership with Marketing Management Analytics aims to check ROI across media. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
InternetNews
August 4, 2009 |
Webtrends Ups the Analytics Ante The pioneering Web analytics company says its latest version unlocks the value of analytic data with a more visual interface. |
CRM
June 29, 2012
Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
CRM
June 17, 2010
Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. |
CRM
April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
InternetNews
July 31, 2009 |
U.S. Government Rethinking Web Visitor Tracking The federal government could to allow government Web sites to again place cookies on visitors' PCs, reversing a policy instituted in 2000 that forbade the practice on all federal Web sites. |
Search Engine Watch
May 9, 2008
William Flaiz |
Optimization by Numbers The automotive and online marketing industries share a common thread. Both reflect the growing complexity of modern culture. |
Search Engine Watch
June 3, 2010
Frank Watson |
Larry and Sergey Always Want a Happy Ending With Their Backrub Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query. |
PHONE+
May 19, 2009
Khali Henderson |
Weaving in Web Marketing With an increasing number of newspaper businesses closing, marketers are wasting no time investing in online tactics. |
CRM
June 25, 2015 |
Hybris Partners with Google Analytics Partnership enables Hybris customers to implement and enhance optimization and reporting capabilities across their environments. |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
InternetNews
May 6, 2005
Sean Michael Kerner |
SES: Web Analytics Key To Search Success Experts contend that Web analytics are the key to ensuring online success as well as helping to prevent online fraud. |
Search Engine Watch
March 7, 2008
Kevin Newcomb |
Google Analytics Adds Industry Benchmarking Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry. |
Inc.
April 2006
Max Chafkin |
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
Search Engine Watch
November 9, 2010
Garry Przyklenk |
3 Ways to Analyze Your Competition Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are good, bad, or really bad. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
