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CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses.   |
CRM
January 2, 2004
Martin Schneider |
Making Sense of Too Much Information Companies are awash in a sea of customer data. Will they sink or swim? |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
CRM
May 2011
David Myron |
Enter the Age of Analytics To make the best use of your time and your company's CRM investments, you must measure what you manage. |
CRM
June 2013
Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
CRM
May 2, 2005
Phillip Britt |
Making Use of Analytics Analysis is an increasingly important part of CRM, yet it's misunderstood by many executives. Here are tips on how to use business intelligence. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
June 2003 |
New & Noteworthy QlikTech announced the release of QlikView 6 business intelligence software... Teradata announced version 5.0 of its CRM suite... Soffront Software announced the release of version 8.0 of its CRM solution... Analytics software provider WebSideStory announced the launch of HitBox Decision Mining... etc. |
CRM
May 1, 2007
Colin Beasty |
Required Reading: Analytics: A Winning New Way In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris argue that companies need analytics to make better decisions and extract maximum value from their business processes. |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM
October 1, 2003
Lisa Picarille |
Vertical Focus: Professional Services Ask law firms, accounting firms, consultants, and financial services firms about CRM and most will tell you that the traditional CRM vendors are more focused on transaction-based customers than on billable clients. |
CIO
December 26, 2014
Mary K. Pratt |
5 Things CIOs Should Know About Prescriptive Analytics First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Wall Street & Technology
August 22, 2006 |
Spotfire Releases DXP for Enterprise Analytics, Features Pre-configured Guided Analytics for Financial Professionals Analytics developer Spotfire unveiled a new enterprise analytics application, Spotfire DXP, that allows users to author their own guided analytic applications in context of the business process they serve. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
CRM
February 2010
Christopher Musico |
On the Scene: SPSS Directions '09 After the acquisition by IBM, SPSS executives and customers alike predict a bright future for predictive analytics. |
CRM
February 2012
Leonard Klie |
CRM Is a High-Yield Investment Business analytics return $10.66 for every dollar spent; CRM systems return $5.60. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
June 4, 2015
Greg Petro |
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
June 3, 2013
Maria Minsker |
B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis. |
CRM
April 2015
Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. |
Entrepreneur
April 2004
Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder. |
CRM
August 2012
Van der Linden & Jain |
Bringing Science to the Art of Sales Seven principles for boosting business through analytics. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
CRM
July 1, 2003
Martin Schneider |
Vertical Focus: Financial Services The good news for CRM vendors is that the financial services industry has consistently been investing heavily in CRM initiatives. The bad news is, the return on investment has not been stellar. |
PC Magazine
June 7, 2004 |
HBX With a simple yet powerful interface, WebSideStory's HBX is a compelling option for high-volume Web sites looking for in-depth analysis of visitor traffic and usage. |
CRM
May 3, 2004 |
Heard and Overheard Quotes from the CRM industry: "Success in CRM is a journey, not a destination"... "In our world CRM stands for Can't Replace Marketing"... etc. |
CRM
October 2, 2015
Jaime Lucea |
The Future of CRM Mobile tech, wearables, and better analytics will transform how, and how effectively, we do business. |
CRM
December 2005
Jim Dickie |
What's Hot, What's Not, and What's Next At year end we evaluate the impact of Software as a Service (SaaS), Siebel, and knowledge sharing and analytics. |
Entrepreneur
July 2010
Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools. |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
May 2013
Leonard Klie |
The 360-Degree View Must Go Further Competitive advantage requires a multidimensional view of customers. |
CRM
August 10, 2015 |
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. |
Bank Technology News
September 2009
Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. |
CRM
January 2, 2004
Lisa Picarille |
Vertical Focus: How Auto Dealers Drive Relationships CRM solutions are helping teach auto manufacturers and auto dealers to play nice and share with others. |
Information Today
July 14, 2015 |
Blackboard Adopts Analytics-Focused Technology for Its Applications Blackboard acquired X-Ray Analytics, a research-based, predictive analytics technology for the education community |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
CRM
June 2, 2003
Martin Schneider |
Hosts With the Most (Partners, That Is) ASP partnerships are aimed at giving customers robust CRM at a low price point. But are two vendors better than one? |
CRM
November 30, 2012
Brian Kardon |
How Will CRM Evolve? Companies like Dell, ADP, EMC, and SunTrust are using the power of predictive analytics to enable their sales teams to focus on the customers most likely to buy. |
CRM
May 1, 2003
David Myron |
Vertical Focus: Retail Retailers are learning from others' mistakes. Instead of investing heavily in full suite applications, retailers are nibbling on CRM and noticing bite-size successes, according to "Getting Retail CRM Right," a recent report by Forrester Research. |
CRM
September 2012
Hamelin et al. |
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
May 4, 2015 |
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. |
Insurance & Technology
July 28, 2009
Anthony O'Donnell |
IBM to Acquire SPSS IBM's $1.2 billion bid to acquire the Chicago-based business analytics vendor is expected to close later this year. |
