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CRM August 1, 2003 Martin Schneider	Quick Wins? In CRM initiatives, faster may mean better -- but not always.
CRM August 2, 2004 Jerri Ledford	Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low.
CRM August 2, 2004	Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
CRM October 1, 2003 Lisa Picarille	Vertical Focus: Professional Services Ask law firms, accounting firms, consultants, and financial services firms about CRM and most will tell you that the traditional CRM vendors are more focused on transaction-based customers than on billable clients.
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
CRM August 1, 2003 Picarille & Myron	Market Watch: Mid-Market CRM Aberdeen Group predicts that total CRM spending on hardware, software, and consulting services for 2003 will be $15.4 billion, an increase of about 14 percent over 2002.
CRM April 1, 2003 Martin Schneider	Vertical Focus: Healthcare Changes in the way healthcare providers and pharmaceutical companies go to market have opened the door for CRM projects, vendors and analysts say.
CRM December 2003 Martin Schneider	The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year.
CRM August 27, 2003 Ginger Conlon	Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors.
CRM March 2012 Jim Dickie	Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists.
CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM August 27, 2003 Ginger Conlon	Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man."
CRM April 1, 2004 Martin Schneider	ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes?
CRM July 2003 Laura Pollard	Enterprise Schmenterprise Who truly sees the value of enterprise CRM?
CRM April 2006 Barton Goldenberg	Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support.
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM July 2012 Kelly Liyakasa	For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.
CRM April 13, 2004 Ginger Conlon	People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization.
CRM January 2004 Jason Compton	How to use training to get buy-in for CRM Unless CRM project leaders bring to the training table a clear picture of how their teams will accomplish these goals, their CRM strategy may be prematurely grounded.
CRM March 2006 Jim Dickie	It May Cost More Than You Think Many companies say their CRM system implementations are surpassing their initial time and budget expectations.
CIO May 1, 2002 Lafe Low	What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management...
CRM August 27, 2003 Martin Schneider	News in Brief Demand for chief customer officers has surged... technology spending by North American banks will remain flat for 2003... mobile access to CRM solutions, not wireless connectivity, will see the most attention from systems integrators... and more.
CRM October 1, 2003 Martin Schneider	Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution.
CRM May 2004 Emmy Favilla	CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system.
CRM April 1, 2004	Heard and Overheard Quotes from business people: Charles Phillips, copresident, Oracle... Peter McCullagh, group vice president for CRM strategy, Siebel Systems... etc.
CRM December 2003 Ginger Conlon	CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work.
CRM April 2003 Martin Schneider	Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results.
CRM September 1, 2004	Who's Who in CRM In May CRM magazine presented the first installment in a list of some of the industry's key players. This month we continue that recognition with a look at executives from StayinFront.
CRM October 1, 2003 Paul Greenberg	A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them.
CRM June 2, 2003 Martin Schneider	Hosts With the Most (Partners, That Is) ASP partnerships are aimed at giving customers robust CRM at a low price point. But are two vendors better than one?
CRM March 2007 Colin Beasty	The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance.
U.S. Banker February 2002 Eby Raj Seshadri & Corey Yulinsky	Quick-Return CRM There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data...
CRM September 1, 2009	The 2009 CRM Market Awards - Introduction With the eighth annual CRM magazine Market Awards, we take note of the industry's mainstays as well as its newcomers, the expected along with the surprising.
CRM September 2006 Jim Dickie	Invest in CRM Beyond Applications The right end-user systems training -- not more training -- paves the road to CRM success.
CRM July 1, 2003 Martin Schneider	News in Brief The popularity of Internet protocol (IP) call centers will jump significantly in the next few years, according to research firm Datamonitor... Firms will again move away from smaller CRM implementations, returning to larger suite applications... etc.
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
CRM September 2005 Barton Goldenberg	'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc.
CRM June 1, 2004	Heard and Overheard Quotes about CRM.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
CRM July 2005 Barton Goldenberg	Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time.
CRM April 2004 Jim Dickie	What Will Wake You Up at 3:00 A.M.? Executives say data issues are their number one CRM concern.
CRM December 13, 2004 Eric Krell	The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track.
CRM April 1, 2008	The Pulse How Does Your Company Handle its CRM Solution?
CRM July 1, 2004	The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools.
CRM September 19, 2014 Sameer Bhatia	5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success.
CRM November 3, 2003	Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry.
CRM July 1, 2004 Ginger Conlon	CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
CRM March 2003 Ginger Conlon	Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be?