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CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM August 2, 2004	Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM March 3, 2003 Ginger Conlon	Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail.
CRM July 2003 Laura Pollard	Enterprise Schmenterprise Who truly sees the value of enterprise CRM?
CRM December 2003 Ginger Conlon	CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
CRM September 1, 2006	The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc.
CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
CRM April 1, 2008	The Pulse How Does Your Company Handle its CRM Solution?
CRM July 2005 Barton Goldenberg	Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time.
CRM July 1, 2004 Ginger Conlon	CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies.
CRM July 1, 2004	The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools.
CRM January 2005 Barton Goldenberg	5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
CRM August 27, 2003 Ginger Conlon	Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors.
CRM March 3, 2003 Ginger Conlon	Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be?
CRM April 2008 Jim Dickie	The Poker Dynamics of CRM Today's companies are finding a full house of technology options.
CIO February 1, 2002 Danielle Dunne	Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs...
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
CRM November 3, 2003	Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry.
CRM March 1, 2004 David Myron	Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm.
CRM March 2012 Jim Dickie	Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists.
CRM November 6, 2012 Leonard Klie	Social Adds to CRM's Appeal Nucleus Research's Value Matrix highlights new functionality and integration capabilities.
CRM March 1, 2004 Ginger Conlon	CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology
CRM March 2003 Ginger Conlon	A Room With a (Point of) View Executives on the SuperPowers of CRM panel offer their opinions on where the market is headed and how to get there ahead of the pack.
CRM April 13, 2004 Ginger Conlon	People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization.
CRM March 2003 David Myron	Who's Minding the Mid-Market? Mid-market CRM vendors are partnering with consultants to get your business. Here are 10 tips to help you select the right consultant for your needs.
CRM August 27, 2003 Ginger Conlon	Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man."
CRM September 2005 Barton Goldenberg	'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc.
CRM October 1, 2005 David Myron	Back to Double-Digit Growth There will likely come a time when not one, but all CRM application vendors in the large enterprise category offer a hosted solution.
CRM March 2007 Colin Beasty	The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance.
CRM April 1, 2004 Ginger Conlon	Midmarket Mavericks Companies in the segment have a bigger choice of better products with improved services.
CRM November 19, 2004	The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor.
CIO June 29, 2011 Todd R. Weiss	Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not.
CRM November 2003 Barton Goldenberg	CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them.
CRM August 2003 Paul Greenberg	Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction.
CRM July 2006 Jim Dickie	Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds.
CRM October 1, 2003 Paul Greenberg	A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them.
CRM July 1, 2003 Phillip Britt	Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations.
CRM April 1, 2003	Hot Seat: Julie Choi Avoiding the crush of Microsoft CRM
CRM March 2003 Lisa Picarille	Is it Time to Defect? Switching CRM vendors is a tough, but often wise, decision.
CRM February 1, 2006 David Myron	Experiences Versus Relationships Good relationships, over time, generate more value for customers and, as a result, more revenue for businesses.
CRM June 2, 2003 Martin Schneider	Vertical Focus: High-Tech It's not unusual to assume that technology companies, often quick to implement new and promising solutions, would be on the cutting edge when it comes to adopting CRM software. But the fact is, most technology companies are quite conservative in their CRM choices.
Bank Technology News May 2002 David Rountree	Meandering through the Commonsensical Middle Customer relationship management has a few inherent disadvantages in maintaining its good name. With CRM, data quality is job No.1. Training must be a close second...
CRM November 15, 2004 Ginger Conlon	The Changing Face of CRM Customer commitment has always been and will continue to be the ultimate goal of CRM.
CRM August 2, 2004 Chris Selland	Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart.
CIO May 1, 2001 Susannah Patton	The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM...
CIO May 1, 2002 Lafe Low	What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management...