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CRM August 2, 2004 |
The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll. |
CRM February 1, 2007 |
The Pulse: Which Group of Workers in Your Company Relies Most on Mobile Technology? A reader poll: Sales -- 65%... Service/Support -- 22%... etc. |
CRM December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM April 1, 2008 |
The Pulse How Does Your Company Handle its CRM Solution? |
CRM January 1, 2006 |
The Pulse: What Web Support Service Will Your Organization Implement in the Next 12 Months as Part of Its Online Self Service Initiative? This reader poll shows businesses plan to implement new Web support services such as natural language search, chat and forums. |
CRM October 1, 2007 |
The Pulse: Does Your Company Rely on Smartphones? The results of a reader poll about company smartphone use. |
CRM June 1, 2007 |
The Pulse: Does Your Company Use or is it Planning to Use Speech Analytics? A chart depicting the results of this reader poll: We currently use speech analytics: 56%... We are planning to implement speech analytics in 2007: 1%... etc. |
CRM October 18, 2004 |
The Pulse: In 2005 we Plan to... A chart summarizing in what direction companies plan to move regarding CRM spending. |
CRM July 1, 2005 |
The Pulse: How do Your Sales Force and Support Staff Interact? From a reader poll, a chart showing respondents' reporting chain for sales and support staff. |
CRM November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
CRM January 21, 2005 |
The Pulse: Are You Currently Using or Planning to Use... A chart depicting CRM delivery model options. |
CRM August 1, 2006 |
The Pulse: How Do Guided Selling Tools Improve Your Business? A reader poll: 19% -- They help salespeople with complicated offerings... 23% -- They help us adhere to established business processes... etc. |
CRM April 1, 2007 |
The Pulse: How Does Your Company Determine if Prospects Are Just Shopping Around or Are Actually Looking to Buy? Reader poll results -- We rely on our salespeople's instincts: 11%... Our marketing model is always correct: 1%... etc. |
CRM November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
CRM September 23, 2004 |
The Pulse How did you integrate your sales process with your CRM software? Here's a chart with survey answers. |
CRM May 1, 2006 |
The Pulse: What is your company's biggest security concern? A chart showing the results of this reader poll on IT security: Phishing... Spyware... Unattended Computers... Viruses... |
CRM November 1, 2005 |
The Pulse: How Are You Using Blogs in Your Business? This reader poll shows what percentage of respondents are using and managing blogs and/or RSS feeds at their enterprise. |
CRM May 2, 2005 |
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise? A chart depicting what percentage of CRM readers provide their agents with a complete view of customers' company interactions. |
CRM June 1, 2005 |
The Pulse: Which Best Describes Your Agent Pool? A reader poll depicting where their agents come from: Completely outsourced... Completely offshore... A mix of in-house and outsourced... etc. |
CRM July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM September 1, 2005 |
The Pulse: What is Your Company's Current Prospect Pursuit Plan? A chart representing reader responses depicting the percentages of companies' prospect pursuit plans. |
CRM January 2004 David Myron |
The Customer-Centric Enterprise True CRM is creating an organization that revolves around its customers. But not just for customers' sake -- for the good of the company as well. |
CRM June 1, 2006 |
The Pulse: How effectively does your company measure the impact of online campaigns? Here is a graph depicting the results from this reader survey about quantifying the effectiveness of Internet marketing: We don't measure results... We could use improvement... We are very effective... We are satisfied... |
CRM March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
InternetNews January 20, 2004 Jim Wagner |
Siebel Takes Telephones Out of the Call Center With the announced purchase of Ineto Services, the CRM On Demand provider gives small businesses the choice between a hosted or in-house service. |
CRM August 2, 2004 |
Chart: Give Call Center Agents the Data They Need to Sell What is the primary challenge for your contact center during calls? Results form a poll. |
CRM April 1, 2005 |
The Pulse: Which Department Within Your Organization is in Charge of Owning the Customer Experience? Marketing: 20%... Customer Service: 46%... Sales: 20%... etc. |
CRM February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM March 1, 2005 David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM April 2008 Jim Dickie |
The Poker Dynamics of CRM Today's companies are finding a full house of technology options. |
CRM September 19, 2014 Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CIO May 1, 2002 Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM January 2, 2004 Ginger Conlon |
Great Service Is Your Call There is no CRM success without communication. |
CRM November 2003 Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM August 2, 2004 Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
CRM March 2003 Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM July 2003 Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM July 1, 2004 Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM September 2004 Britt et al. |
The 2004 Market Leaders CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry. |
CRM August 2010 |
The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence. |
CRM June 2005 Jim Dickie |
A Little Help From Your Friends A new crop of CRM services firms help solve data-related frustrations. |
CRM April 2003 Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CIO February 1, 2002 Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
Bank Technology News May 2002 David Rountree |
Meandering through the Commonsensical Middle Customer relationship management has a few inherent disadvantages in maintaining its good name. With CRM, data quality is job No.1. Training must be a close second... |
CRM July 2006 Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
CRM March 2012 Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM January 2010 Barton Goldenberg |
Assessing Your CRM Situation You can't know where you are unless you look - and look hard. |
CRM August 2010 David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM July 2005 Barton Goldenberg |
Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time. |