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CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM August 2, 2004	Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
CRM July 1, 2004	The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
CRM April 1, 2008	The Pulse How Does Your Company Handle its CRM Solution?
CIO February 1, 2002 Danielle Dunne	Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs...
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
CRM May 2003 Ginger Conlon	Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM.
CRM May 2003 Laura Pollard	Can We All Learn to Sing Around the CRM Campfire? Working collaboratively may not be in our DNA.
CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
CIO May 1, 2002 Lafe Low	What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management...
CRM February 2, 2004	Why CRM? An exclusive survey reveals the primary motivators for deploying CRM.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
CRM July 1, 2004 Ginger Conlon	CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies.
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM March 3, 2003 Ginger Conlon	Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail.
CRM January 2012 Donna Fluss	Redefining CRM It's time to say good-bye to the old definition of CRM -- it is no longer viable as a leading business or even systems strategy.
CRM August 13, 2015 Danny Estrada	Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint.
CRM November 3, 2003	Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry.
CRM September 1, 2004	Who's Who in CRM In May CRM magazine presented the first installment in a list of some of the industry's key players. This month we continue that recognition with a look at executives from StayinFront.
CRM September 2004 Britt et al.	The 2004 Market Leaders CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
CRM October 18, 2004	The Pulse: In 2005 we Plan to... A chart summarizing in what direction companies plan to move regarding CRM spending.
CRM September 1, 2006	The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc.
Bank Technology News June 2001 Jan Jaben-Eilon	Looking for Payback from CRM For banks, good CRM starts with a good business culture...
CRM August 2010	The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence.
CRM August 2, 2004 Chris Selland	Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart.
CRM March 1, 2004 Ginger Conlon	CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology
CRM August 2010 David Myron	Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards.
CRM October 1, 2003 Paul Greenberg	A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them.
CRM April 13, 2004 Ginger Conlon	People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization.
CRM April 2004 Jim Dickie	What Will Wake You Up at 3:00 A.M.? Executives say data issues are their number one CRM concern.
Search Engine Watch October 14, 2010 Jacob Morgan	5 Social CRM Myths, Busted Social customer relationship management isn't a magic solution to what ails your company. However, it can help you solve your problems and meet business objectives around the evolving needs of your social customers.
CRM October 2003 Ginger Conlon	How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions.
CRM March 2007 Colin Beasty	The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance.
CRM May 2004 Emmy Favilla	CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system.
CRM March 2003 Ginger Conlon	Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be?
CRM March 25, 2011 Jim Davies	Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives
CRM July 2010 J. David Lashar	The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment.
CRM September 19, 2014 Sameer Bhatia	5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success.
CRM April 2006 Barton Goldenberg	Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support.
CRM July 2005 Barton Goldenberg	Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time.
CIO June 29, 2011 Todd R. Weiss	Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not.
CRM January 2014 Marshall Lager	Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us?
CRM November 19, 2004	The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor.
CRM October 2006	The 2006 CRM Market Awards--Table of Contents and Introduction At the crux of the success of CRM software are the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships. Their efforts and achievements are recognized here.
CRM August 27, 2003 Lisa Picarille	Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts.
CRM August 2, 2004 Jerri Ledford	Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low.
CRM March 8, 2012	Social and MobileCRM Boost Productivity by 26.4 Percent A survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople.
CRM August 2003 Paul Greenberg	Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction.