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CRM April 1, 2008 |
The Pulse How Does Your Company Handle its CRM Solution? |
CRM November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
CRM December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM October 18, 2004 |
The Pulse: In 2005 we Plan to... A chart summarizing in what direction companies plan to move regarding CRM spending. |
CRM January 21, 2005 |
The Pulse: Are You Currently Using or Planning to Use... A chart depicting CRM delivery model options. |
CRM September 1, 2006 |
The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc. |
CRM September 23, 2004 |
The Pulse How did you integrate your sales process with your CRM software? Here's a chart with survey answers. |
CRM May 2, 2005 |
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise? A chart depicting what percentage of CRM readers provide their agents with a complete view of customers' company interactions. |
CRM August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM January 2004 David Myron |
The Customer-Centric Enterprise True CRM is creating an organization that revolves around its customers. But not just for customers' sake -- for the good of the company as well. |
CRM March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM March 1, 2005 David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM April 1, 2005 |
The Pulse: Which Department Within Your Organization is in Charge of Owning the Customer Experience? Marketing: 20%... Customer Service: 46%... Sales: 20%... etc. |
CRM August 2010 |
The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence. |
CRM September 19, 2014 Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CRM April 13, 2004 Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM August 2010 David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM November 2003 Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM April 2008 Jim Dickie |
The Poker Dynamics of CRM Today's companies are finding a full house of technology options. |
CRM July 1, 2004 Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM October 2003 Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
CRM August 27, 2003 Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM July 2003 Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM September 1, 2004 |
Who's Who in CRM In May CRM magazine presented the first installment in a list of some of the industry's key players. This month we continue that recognition with a look at executives from StayinFront. |
CRM September 2004 Britt et al. |
The 2004 Market Leaders CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry. |
CRM June 1, 2009 |
Who Owns the Social Customer? CRM magazine's in-depth report on the state of social media in CRM. |
CIO February 1, 2002 Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM October 2010 Barton Goldenberg |
A Quarter-Century in CRM An industry veteran looks back at the lessons learned over the course of 25 years. |
InternetNews January 20, 2004 Jim Wagner |
Siebel Takes Telephones Out of the Call Center With the announced purchase of Ineto Services, the CRM On Demand provider gives small businesses the choice between a hosted or in-house service. |
CRM January 2014 Marshall Lager |
Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us? |
CRM November 2003 Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CIO June 29, 2011 Todd R. Weiss |
Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not. |
CRM March 3, 2003 Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM November 2004 Barton Goldenberg |
Who Really Owns the CRM Initiative? The battle between business and IT for control of users' desktops. |
CIO May 1, 2002 Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM September 2006 Jim Dickie |
Invest in CRM Beyond Applications The right end-user systems training -- not more training -- paves the road to CRM success. |
CRM December 20, 2004 |
The Pulse: What is Your Customers' Primary Touch Point Within Your Ogranization? A chart depicting the enterprise segments customers reach first. |
CRM January 21, 2005 |
Chart: What is the Most Important Initiative for Your Customer Service Organization in 2005? Here's a chart showing the breakdown of customer service initiatives by level of importance. |
CRM August 27, 2003 Lisa Picarille |
Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts. |
CRM September 1, 2009 |
The 2009 CRM Market Awards: The 2009 Market Leaders CRM magazine's eighth annual Market Leader awards rate the top five companies in 10 categories. |
CRM August 13, 2015 Danny Estrada |
Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint. |
CRM August 10, 2010 Joshua Weinberger |
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. |
InternetNews December 28, 2010 |
Software Year in Review: Top CRM Stories of 2010 When it comes to the popular topic of CRM, Salesforce Chatter, Microsoft Dynamics CRM 2011 and data privacy issues were among the year's most popular articles. |
CRM March 8, 2012 |
Social and MobileCRM Boost Productivity by 26.4 Percent A survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople. |
CRM August 2, 2004 Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
CRM April 2014 Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM March 2012 Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM May 2004 Emmy Favilla |
CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system. |