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CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?   |
CRM
October 1, 2005
David Myron |
Back to Double-Digit Growth There will likely come a time when not one, but all CRM application vendors in the large enterprise category offer a hosted solution. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
May 2004
Emmy Favilla |
Who's Who in CRM The full Who's Who in CRM list, including Oracle's CEO Larry Ellison. |
CRM
December 2009
David Myron |
Great Relationships Start with Good Experiences There are instances when primarily focusing on the experience makes sense. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM
October 2006 |
The 2006 CRM Market Awards--Table of Contents and Introduction At the crux of the success of CRM software are the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships. Their efforts and achievements are recognized here. |
CRM
August 2010 |
The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence. |
CRM
January 2012
Donna Fluss |
Redefining CRM It's time to say good-bye to the old definition of CRM -- it is no longer viable as a leading business or even systems strategy. |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
November 1, 2005 |
destinationCRM Dashboard Oracle Will Buy Siebel... Microsoft Acquires a VoIP Startup... Siebel Continues to Lead Enterprise Deployment... CRM Software: A Customer Loyalty Problem... etc. |
CRM
April 2008
Jim Dickie |
The Poker Dynamics of CRM Today's companies are finding a full house of technology options. |
CRM
August 2, 2004
Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
InternetNews
January 20, 2004
Jim Wagner |
Siebel Takes Telephones Out of the Call Center With the announced purchase of Ineto Services, the CRM On Demand provider gives small businesses the choice between a hosted or in-house service. |
CRM
November 3, 2003
Ginger Conlon |
Take My Advice -- Please During the recent Frost & Sullivan Sales & Marketing Strategies Executive Summit, we asked the SuperPowers of CRM panelists: If you were in an elevator and had 30 seconds to give one important piece of advice on CRM, what would it be? |
CRM
November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM
May 2003
Ginger Conlon |
Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM. |
CRM
March 2003
Ginger Conlon |
Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be? |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
InternetNews
May 25, 2004
Clint Boulton |
Siebel Exec Proposes 'Customer-driven Enterprise' A Siebel EVP touts the firm's hybrid theory of large enterprise application centers and hosted, on-demand CRM applications to fulfill customers' needs. |
CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM
July 2005
Barton Goldenberg |
Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time. |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
January 1, 2008
Joshua Weinberger |
CRM Market Set to Double Recent studies predict the global CRM market will double within six years, and suggest explosive growth in CRM adoption across every segment - especially on-demand CRM. |
CRM
October 2012
Leonard Klie |
Oracle's Latest Branding Initiative Central to its CRM strategy is the company's Customer Experience (CX) Suite. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
InternetNews
September 12, 2005 |
Oracle to Buy Siebel For $5.85 Billion Oracle is again shaking up the enterprise software world with a $5.85 billion cash and stock deal to buy customer relationship management software maker Siebel Systems. |
CRM
November 2009
David Myron |
Salesforce.com: One Leader. One Decade. $1 Billion. Salesforce.com has proven the importance of making sure its customers are successful. |
CIO
May 1, 2001
Susannah Patton |
The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM... |
CRM
April 1, 2008 |
The Pulse How Does Your Company Handle its CRM Solution? |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
July 2013
Marshall Lager |
A Delicate Balance Are CRM vendors sending mixed messages, or complementary ones? |
CRM
December 2003
Martin Schneider |
The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year. |
CRM
January 2006
Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM
August 27, 2003
Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM
September 20, 2004
Ginger Conlon |
Anytime Is the Right Time for CRM If you have customers, you have a need for a Customer Relationship Management strategy. The trick is, designing the right strategy. |
CRM
March 1, 2004 |
Hot Seat: The Demand for On-Demand CRM CRM magazine posed the question, "Will hosted CRM ever eclipse on-site CRM in terms of popularity?" |
CRM
April 1, 2004
Ginger Conlon |
Midmarket Mavericks Companies in the segment have a bigger choice of better products with improved services. |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
October 1, 2003
Lisa Picarille |
Vertical Focus: Professional Services Ask law firms, accounting firms, consultants, and financial services firms about CRM and most will tell you that the traditional CRM vendors are more focused on transaction-based customers than on billable clients. |
CRM
October 18, 2004 |
The Pulse: In 2005 we Plan to... A chart summarizing in what direction companies plan to move regarding CRM spending. |
