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CRM August 2, 2004 Jerri Ledford	Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low.
CIO June 29, 2011 Todd R. Weiss	Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not.
CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM August 2, 2004	Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
CRM August 2005 Jim Dickie	Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter.
CRM September 24, 2004 Jason Compton	The Age of Fluff-Free ROI Companies are increasingly calculating their CRM returns on hard numbers.
CRM May 3, 2004 Jason Compton	CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes.
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM July 2003 Laura Pollard	Enterprise Schmenterprise Who truly sees the value of enterprise CRM?
CRM September 19, 2014 Sameer Bhatia	5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success.
CRM July 1, 2004 Ginger Conlon	CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies.
CRM March 1, 2004 David Myron	Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
CRM August 2010	The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence.
CRM August 27, 2003 Ginger Conlon	Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man."
CRM April 2003 Martin Schneider	Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results.
CRM August 27, 2003 Lisa Picarille	Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts.
CRM July 2012 Kelly Liyakasa	For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.
CRM July 1, 2004	The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools.
CRM April 1, 2008	The Pulse How Does Your Company Handle its CRM Solution?
CRM August 4, 2015 David Myron	Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy.
CRM July 1, 2003 Phillip Britt	Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations.
CRM December 13, 2004 Jason Compton	Revitalizing a CRM Strategy True change to customer-centric thinking can only come about when businesses structure their KPIs (key performance indicator) around customer lifecycles.
CRM July 2010 Joshua Weinberger	CRM: Then and Now Over the last 15 years, CRM projects and plans may have changed dramatically, but the overarching goal of improving the customer relationship has remained a straight shot.
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
CRM November 9, 2015 Michael Rooney	Finding Lost Sales Revenue: It's All About the Process Getting a well-defined sales process in place is important. Having it adopted and automated is even better.
Wall Street & Technology March 19, 2007	Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI.
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
CRM May 1, 2003 David Myron	Vertical Focus: Retail Retailers are learning from others' mistakes. Instead of investing heavily in full suite applications, retailers are nibbling on CRM and noticing bite-size successes, according to "Getting Retail CRM Right," a recent report by Forrester Research.
CRM January 6, 2016 Matt Keenan	4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology.
CIO February 1, 2002 Danielle Dunne	Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs...
CRM August 2, 2004 Joshua Weinberger	Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success.
CFO July 1, 2003 Alix Nyberg	Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on.
CRM September 1, 2009	The 2009 CRM Market Awards: The 2009 Elite The following organizations comprise this year's CRM Elite.
CRM February 2, 2003 Jason Flynn	Hype-Free CRM Success The Blueprint for CRM Success, a new study, tries to cut through the smoke and mirrors to get to the truth of what it takes to implement an effective and profitable CRM solution.
CFO March 15, 2004 Anne Stuart	Stuck on the Middle Enterprise software companies try to lure smaller customers with tailored products and lower prices.
CRM April 2004 Jim Dickie	What Will Wake You Up at 3:00 A.M.? Executives say data issues are their number one CRM concern.
CRM August 2011 Leonard Klie	Global CRM Market to Grow by $1.3 Billion in 2011 Oracle generates biggest share of $16.5 billion in annual revenue.
CRM June 2, 2003 Martin Schneider	Vertical Focus: High-Tech It's not unusual to assume that technology companies, often quick to implement new and promising solutions, would be on the cutting edge when it comes to adopting CRM software. But the fact is, most technology companies are quite conservative in their CRM choices.
CRM February 2, 2004	Why CRM? An exclusive survey reveals the primary motivators for deploying CRM.
CRM August 13, 2015 Danny Estrada	Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint.
CRM January 2010 Barton Goldenberg	Assessing Your CRM Situation You can't know where you are unless you look - and look hard.
CRM September 2006 Jim Dickie	Invest in CRM Beyond Applications The right end-user systems training -- not more training -- paves the road to CRM success.
CRM March 1, 2004	Hot Seat: The Demand for On-Demand CRM CRM magazine posed the question, "Will hosted CRM ever eclipse on-site CRM in terms of popularity?"
CRM March 2007 Colin Beasty	The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance.
CRM August 1, 2003 Martin Schneider	Quick Wins? In CRM initiatives, faster may mean better -- but not always.
CRM March 2006 Jim Dickie	It May Cost More Than You Think Many companies say their CRM system implementations are surpassing their initial time and budget expectations.
CRM May 1, 2003 Jim Dickie	Is Less Better Than More? Small CRM implementations are often more successful than large ones.
CRM July 1, 2003 Martin Schneider	News in Brief The popularity of Internet protocol (IP) call centers will jump significantly in the next few years, according to research firm Datamonitor... Firms will again move away from smaller CRM implementations, returning to larger suite applications... etc.