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CIO
December 26, 2014
Mary K. Pratt
5 Things CIOs Should Know About Prescriptive Analytics First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take. mark for My Articles similar articles
CRM
March 6, 2013
Leonard Klie
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. mark for My Articles similar articles
CRM
November 2012
Leonard Klie
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. mark for My Articles similar articles
CRM
March 5, 2015
Oren Smilansky
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. mark for My Articles similar articles
CRM
February 19, 2014
Maria Minsker
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. mark for My Articles similar articles
CRM
February 2004
Martin Schneider
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. mark for My Articles similar articles
CRM
May 2013
Kelly Liyakasa
Predictive Analytics: The Futurists' Formula Unlock customer insights that increase sales. mark for My Articles similar articles
CRM
June 1, 2015
Maria Minsker
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. mark for My Articles similar articles
CRM
November 2015
Donna Fluss
Speech Analytics Is Important to Your Future Analyzing what your customers say to agents can have huge operational benefits across an enterprise mark for My Articles similar articles
CRM
January 21, 2015
Maria Minsker
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. mark for My Articles similar articles
CRM
February 2015
Maria Minsker
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. mark for My Articles similar articles
CRM
July 2014
Maria Minsker
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. mark for My Articles similar articles
CRM
January 2016
Maria Minsker
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands mark for My Articles similar articles
CRM
July 1, 2009
Donna Fluss
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. mark for My Articles similar articles
CRM
September 2012
Hamelin et al.
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. mark for My Articles similar articles
CRM
June 7, 2013
Peter Schmitt
Predictive Analytics in Action Implementing strategies for dramatic sales lift. mark for My Articles similar articles
Bank Systems & Technology
February 17, 2010
Katherine Burger
Accenture and SAS to Jointly Develop, Implement and Manage Predictive Analytics Solutions Accenture SAS Analytics Group will target financial services, healthcare and government. mark for My Articles similar articles
CRM
April 2014
Leonard Klie
3 Reasons to Boost Your Contact Center's Strategic Value Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate. mark for My Articles similar articles
CRM
October 6, 2014
Maria Minsker
AgilOne Updates Predictive Marketing Cloud New capabilities include Revenue Finder and Turnkey Actions. mark for My Articles similar articles
CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
CRM
May 4, 2015
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. mark for My Articles similar articles
CRM
April 27, 2012
Leonard Klie
ROI of Business Analytics Increases Significantly as Solution Matures It grows from 188 percent in initial automation phase to 1,209 percent in the predictive phase, Nucleus Research Finds mark for My Articles similar articles
CRM
December 10, 2013
SAP Releases SAP InfiniteInsight Solution SAP InfiniteInsight predictive analytics leverages technologies gained in the acquisition of KXEN. mark for My Articles similar articles
CRM
December 2013
Sri Sridharan
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. mark for My Articles similar articles
CRM
January 2012
Donna Fluss
Speech Analytics in the Voice of the Customer Era A valuable application increases its role. mark for My Articles similar articles
CRM
March 14, 2013
Kelly Liyakasa
Salesforce.com Customers Get Access to Predictive Offers KXEN puts predictive analytics in the cloud for business users. mark for My Articles similar articles
CRM
May 2011
Paul Hyman
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. mark for My Articles similar articles
CRM
June 4, 2015
Greg Petro
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. mark for My Articles similar articles
Bank Technology News
September 2009
Rebecca Sausner
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. mark for My Articles similar articles
CRM
June 19, 2015
SalesPredict and HG Data Partner Predictive scoring is now more refined with data about installed technologies. mark for My Articles similar articles
CRM
April 9, 2012
Judith Aquino
SAP Goes After Predictive Analytics Software Market New software offers advanced analytics, integration capabilities mark for My Articles similar articles
IndustryWeek
June 23, 2010
Forecasting the Future with Predictive Analytics Instead of using data to understand what just happened, more companies are using real-time data to anticipate what's next. mark for My Articles similar articles
CRM
October 2015
Leonard Klie
The Age of Speech Analytics Is Close at Hand The Johnny-come-lately in contact centers is poised to become Johnny-on-the-spot mark for My Articles similar articles
CRM
February 2015
Patrick Gibbons
The Risky Business of Predictive Analytics In service and sales, a proactive approach is key. mark for My Articles similar articles
CRM
August 26, 2015
EverString and N3 Join Forces for Predictive Marketing Solution N3, a provider of B2B sales execution and demand generation, and EverString, a provider of predictive analytics for sales and marketing are partnering to provide a predictable sales pipeline navigation tool. mark for My Articles similar articles
CRM
December 12, 2013
Maria Minsker
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. mark for My Articles similar articles
CIO
September 29, 2014
Weiss & Drewry
New Role for CIOs: Governance for Data Analytics There's a new Wild West to be tamed: all those (uncoordinated) data analytics projects sprouting throughout your organization. mark for My Articles similar articles
CRM
June 21, 2012
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. mark for My Articles similar articles
Insurance & Technology
November 12, 2007
Conz & Rodier
Predictive Analytics and Complex Event Processing Technology Move to Cutting Edge of Financial Services Industry As data volumes continue to rise, bankers, insurers and traders are leveraging predictive models to anticipate future behavior and events. mark for My Articles similar articles
CRM
June 2013
Kelly Liyakasa
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. mark for My Articles similar articles
CRM
May 2013
Leonard Klie
The 360-Degree View Must Go Further Competitive advantage requires a multidimensional view of customers. mark for My Articles similar articles
Insurance & Technology
September 2, 2008
Nathan Conz
Insurers Shift To Customer-Focused Predictive Analytics Technologies Technology advances outside the industry have not only changed the way people shop for insurance and other financial products, but also raised the bar in terms of service and support. mark for My Articles similar articles
CRM
September 22, 2014
Maria Minsker
Verint Engagement Analytics Offers 'Unprecedented' Cross-Channel Analytics The joint Verint-Kana cloud-based solution enhances customer engagement insight. mark for My Articles similar articles
CRM
August 23, 2013
Hertz et al.
How Financial Institutions Can Benefit from Predictive Analytics Four ways to drive revenue and improve retention. mark for My Articles similar articles
CRM
June 29, 2012
Shamez S. Dharamsi
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. mark for My Articles similar articles
CRM
June 16, 2010
Juan Martinez
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. mark for My Articles similar articles
CRM
February 2013
Patrick Gibbons
Voice of the Future Customer New methods for predicting customers' behavior are changing how we listen to them. Customer strategists must change. Professionals involved with customer experience or VOC strategies should anticipate big changes in their role. mark for My Articles similar articles
CRM
November 18, 2015
Oren Smilansky
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. mark for My Articles similar articles
CRM
July 16, 2012
Alteryx Releases Strategic Analytics 7.1 The latest version of delivers more data connectors, new predictive analytics tools, and deeper customer insights. mark for My Articles similar articles
Information Today
July 14, 2015
Blackboard Adopts Analytics-Focused Technology for Its Applications Blackboard acquired X-Ray Analytics, a research-based, predictive analytics technology for the education community mark for My Articles similar articles