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CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos.   |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
May 21, 2015 |
Monetate Releases Customer Intelligence Layer Monetate Customer Intelligence Layer surfaces insights from big data, helping marketers deliver personalized experiences by recognizing customers across devices and channels. |
CRM
April 2015
Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
August 28, 2014
Brian Kardon |
Getting Started with Predictive Analytics Applications Is your company ready to take the plunge? |
CRM
October 6, 2014
Maria Minsker |
AgilOne Updates Predictive Marketing Cloud New capabilities include Revenue Finder and Turnkey Actions. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
February 9, 2015
Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
CRM
April 7, 2015 |
Monetate Launches Monetate Mobile Apps Solution allows marketers to personalize mobile apps and perform AB testing. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
Search Engine Watch
April 18, 2011
Bas van den Beld |
Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
April 21, 2014
Maria Minsker |
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research |
CRM
November 11, 2015 |
Adobe Launches Audience Marketplace Adobe Audience Marketplace creates a data exchange platform for first-, second-, and third-party customer data. |
CRM
May 20, 2015 |
Infer Partners with HubSpot The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing. |
CRM
January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
CRM
June 29, 2012
Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. |
CRM
August 26, 2015 |
EverString and N3 Join Forces for Predictive Marketing Solution N3, a provider of B2B sales execution and demand generation, and EverString, a provider of predictive analytics for sales and marketing are partnering to provide a predictable sales pipeline navigation tool. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
CRM
October 12, 2015
Jeff Erhardt |
6 Ways Machine Learning Can Generate More CRM Value Making sense of data, becoming more efficient, and, most important, pleasing customers can now be done on a large scale. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
December 12, 2013
Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
CIO
September 29, 2014
Weiss & Drewry |
New Role for CIOs: Governance for Data Analytics There's a new Wild West to be tamed: all those (uncoordinated) data analytics projects sprouting throughout your organization. |
HBS Working Knowledge
May 6, 2015
James Heskett |
Are You Ready for Personalized Predictive Analytics? Predictive analytics have the potential power to "produce remarkable services and longer lives," says the author. |
CRM
October 22, 2013
Sarah Sluis |
Lattice Engines Announces Predictive Lead Scoring The tool uses Lattice Data Cloud and CRM data to grade leads for marketers. |
CRM
August 28, 2013 |
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors. |
CRM
June 10, 2015 |
SalesPredict Releases SaaS Predictive Customer Success Solution New SalesPredict solution uses predictive analytics to predict customer churn. |
CRM
March 14, 2013
Kelly Liyakasa |
Salesforce.com Customers Get Access to Predictive Offers KXEN puts predictive analytics in the cloud for business users. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
CRM
February 2015
Maria Minsker |
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
CRM
June 2012
Judith Aquino |
Brooks Brothers Adds Value Through Advanced Testing Monetate helps the retailer optimize its Web site and fine-tune its campaigns. |
CRM
January 2007
Jessica Sebor |
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. |
CRM
September 2013
Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
CRM
April 2011
David Myron |
Getting Personal: Be Appropriate or Beg for Forgiveness Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them. |
Bank Systems & Technology
February 17, 2010
Katherine Burger |
Accenture and SAS to Jointly Develop, Implement and Manage Predictive Analytics Solutions Accenture SAS Analytics Group will target financial services, healthcare and government. |
CRM
December 10, 2013 |
SAP Releases SAP InfiniteInsight Solution SAP InfiniteInsight predictive analytics leverages technologies gained in the acquisition of KXEN. |
CRM
April 9, 2012
Judith Aquino |
SAP Goes After Predictive Analytics Software Market New software offers advanced analytics, integration capabilities |
CRM
January 2014
Brent Leary |
Why Customer Experience Is the True King Content and context play essential supporting roles. |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
