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May 21, 2015 |
Monetate Releases Customer Intelligence Layer Monetate Customer Intelligence Layer surfaces insights from big data, helping marketers deliver personalized experiences by recognizing customers across devices and channels.   |
CRM
September 23, 2015 |
Evergage Launches Mobile Apps Solution Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization. |
CRM
January 2015
Leonard Klie |
There's an App for That, But Does Anyone Care? Studies point to a decline in mobile app usage among smartphone owners. |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
CRM
July 17, 2013
Maria Minsker |
ExactTarget Launches HubExchange App Marketplace Platform brings marketing technologies and data together. |
The Motley Fool
August 28, 2010
Daniel Bailey |
App Store Crosses 250,000 Apps It's been little more than two years and Apple's app store is receiving some 600 new apps every day. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. |
CRM
June 1, 2015
Maria Minsker |
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
CRM
April 2015
Leonard Klie |
Will Apple's Smart Watch Boost Business? The wearable device can track users' movements, prompting interest from marketers. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CIO
April 30, 2013
Lauren Brousell |
5 Reasons to Build an Enterprise Mobile App Store IT departments can keep employees from using malware-infested mobile apps by creating an internal store of company-approved apps. The store can also collect feedback from users about their preferences. |
CRM
October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
InternetNews
May 8, 2009
Michelle Megna |
iPhone Apps Now Require 3.0 Compatibility Requirements get tighter on developers looking to get their apps on Apple's App Store, as the Store's admission criteria again find their way into the spotlight. |
CRM
November 16, 2012
Mayur Anadkat |
Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers. |
Fast Company
November 2014
Om Malik |
Your Smartphone Is Getting So Smart, You May Never Need To Look Past The Home Screen For six years we've been living in the world of apps, but in its place will rise what I'm calling the Notification Network. |
The Motley Fool
April 30, 2011
Arundhati Parmar |
iPad Makes Medtronic More Than Just Cool Roughly 5,000 Apple iPads being used within Medtronic have kept the world's largest medical device company pretty busy developing apps. |
Fast Company
Pavithra Mohan |
Facebook Messenger Is The Second Most Downloaded App Of All Time A new report by app analytics firm App Annie says Messenger is one of the most downloaded iOS apps of all time. |
CRM
July 2013
Leonard Klie |
SMB Mobile Adoption Is on a Fast Track Sixty-eight percent will increase mobile spending in the next year. |
InternetNews
March 10, 2010 |
Google Unveils Apps Marketplace Google debuts online shop for apps, expanding beyond its own App Engine to offer developers working in other frameworks an integration into the marketplace. |
CRM
February 14, 2013
Kelly Liyakasa |
Gartner Predicts a Surge in the Enterprise App Store By 2017, 25 percent of enterprises will host their own store. |
CRM
January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
CFO
November 1, 2010
David McCann |
Attack of the Apps Primed by their experiences as consumers, workers yearn for a greater diversity of mobile business apps -- and they're getting them. |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
CRM
October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
CRM
May 16, 2014
Woody Driggs |
Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success. |
InternetNews
October 16, 2009 |
Free iPhone Apps Get Upgrade Payment Apple is now allowing in-app transactions in free iPhone programs, saving developers from creating duplicate Lite versions. |
InternetNews
March 30, 2010 |
iPad Launching With Pricey App Bonanza Leaked screenshots suggest that when the much-hyped iPad debuts, it will have a full complement of apps, with some prices ranging well into the double digits. |
PC Magazine
November 16, 2010
Wilson & Lendino |
The 50 Best iPad Apps We sift through Apple's App Store to find you the best free and paid apps for Apple's iPad that will entertain, inform, and make you more productive. |
CRM
December 30, 2015
Sam Del Rowe |
Retail Predictions for 2016 Mobile will continue to dominate, but businesses need to be aware of the platform's risks. |
The Motley Fool
July 30, 2010
Wade Roush |
OpenAppMkt: The Return of the iPhone Web App? Let the apps flow! |
PC Magazine
December 14, 2010
Leslie Horn |
IDC: Mobile App Revenue to Jump 60 Percent by 2014 The explosion in the mobile app market has led to 300,000 new apps in just three years, and a Monday report from IDC said revenues from mobile app sales are expected to grow more than 60 percent by 2014. |
Fast Company
September 2010
Christianna McCausland |
Major Brands Look to Point About, Zumobi, NellyMoser to Create Apps New developers like Zumobi, NellyMoser and Point About usher major brands into an app-centric world. |
PC Magazine
October 14, 2009
Lance Ulanoff |
Mobile Apps: It's a Numbers Game Apple's AppStore has 85,000 apps. Microsoft's new Windows Mobile Marketplace has around 260. So what? |
CRM
June 2012
Judith Aquino |
Brooks Brothers Adds Value Through Advanced Testing Monetate helps the retailer optimize its Web site and fine-tune its campaigns. |
Bank Technology News
June 2011
Tim Murphy |
App vs. Website For just about any banking need, there's a mobile banking app or a website you can hold in the palm of your hand. The question of the moment is app, website, or both? |
InternetNews
September 9, 2010 |
Apple Relents on App Store Guidelines, Developer Rules Mobile app creators get greater flexibility in the tools they use and more visibility into Apple's approval process. |
InternetNews
November 12, 2009 |
Apple Gives iPhone Developers App Status Tracker Apple is taking a step toward shining some light on its iPhone application vetting process by providing a new way for app developers to track the status of programs they've submitted to the company's App Store. |
PC Magazine
March 23, 2011
Lance Ulanoff |
Is There a Cure for Bad Apps? For better or worse, this is the new world of application creation, delivery, and access. Companies like Apple, Microsoft, Google, and RIM are now the gate keepers. They're not perfect, though. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
The Motley Fool
November 17, 2010
Carl Bagh |
Google Voice App Now on Apple iPhone Apple's acceptance of Google Voice and its recent acceptance of an app by Skyfire that translates Adobe flash code into HTML speaks of Apple's slow but imminent conversion towards an open approach regarding its app store. |
The Motley Fool
October 3, 2010
Gabriel Perna |
Apps Come Into Their Own Mobile apps are huge, and they're poised to get even bigger. |
CRM
April 27, 2015 |
Talkwalker Introduces IQ Apps for Social Data IQ Apps helps companies to use social data to make informed decisions. |
InternetNews
July 28, 2010 |
Mobile Apps Are Hot, But Are They Safe? The proliferation of mobile apps for the smartphone market is big business but security experts are warning that many of the apps are built on third-party code that may not be properly vetted for security risks. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM
January 2, 2013
Kelly Liyakasa |
Mobile App Developers Face Benefits, Pitfalls in 2013 Maintaining customer satisfaction is key to mobile app storefront success. The mobile app storefront gives B2B and B2C companies alike more ways to have their applications distributed and downloaded. |
Fast Company
Sarah Kessler |
Facebook Beefs Up Its Messenger App Facebook announced details on its much-rumored plans to integrate Messenger with purchases made on other sites, and to allow third-party developers to build apps that work within it. |
CRM
February 2012
Leonard Klie |
Location-Based Services Find Their Place in Mobile Apps E-commerce apps are a big piece of the development landscape. |
InternetNews
May 18, 2010 |
Focus On Android Apps at Google I/O It won't be just the new version of the Android OS that gets attention at the upcoming Googlefest. Apps for the phone will also be on display. |
