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CRM
May 2015
Maria Minsker |
At Adobe Digital Marketing Summit, Adobe Adds to Campaign and Experience Manager, Marketing Cloud The vendor prepares for an era where the product is the marketing.   |
CRM
January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
CRM
March 25, 2014
Maria Minsker |
Adobe Announces Strategic Partnership with SAP, Touts Updates to Marketing Cloud at Adobe Digital Marketing Summit (Video Interview) Adobe's innovations surround deeper Marketing Cloud integrations, the real-time enterprise, and mobile marketing. |
CRM
April 29, 2015
Maria Minsker |
Adobe Partners with Microsoft to Connect Marketing Cloud with Dynamics CRM The vendor touts updates to Adobe Experience Manager and announces acquisition of Tumri at the Adobe Summit in London. |
CRM
October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
September 23, 2015 |
Evergage Launches Mobile Apps Solution Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization. |
CRM
April 7, 2015 |
Monetate Launches Monetate Mobile Apps Solution allows marketers to personalize mobile apps and perform AB testing. |
CRM
September 19, 2013 |
ExactTarget Expands Mobile Marketing Suite The company adds location-based messaging, MMS, and rich push notifications. |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. |
CRM
August 29, 2014
Leonard Klie |
Urban Airship Enables Actionable, Interactive Push Notifications Action buttons help brands extend engagement outside of apps. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
May 2014
Sarah Sluis |
Push Notifications Help Keep Customers Close Consumers like receiving notices, but companies need to use them cautiously. |
CRM
June 2015
Maria Minsker |
The 3 Ds of the Internet of Things It's all about connecting devices, data, and development platforms |
CRM
February 2015
Maria Minsker |
The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. |
CRM
March 3, 2014
Maria Minsker |
Adobe Integrates Digital Publishing Suite and Adobe Experience Manager Integration promises to streamline publishing and management into a unified content creation process. |
CRM
October 28, 2014
Maria Minsker |
DMA 2014: As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges Brands must use data responsibly and strive to deliver highly personalized experiences. |
CRM
June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
June 28, 2013 |
Adobe to Acquire Neolane for $600 Million Acquisition adds strength to Adobe's Marketing Cloud. |
CRM
October 28, 2015 |
Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform. |
CRM
August 28, 2013 |
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
CRM
June 2014
Maria Minsker |
Adobe Reaches for the Peak at Its Annual Event Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
February 10, 2014
Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. |
CRM
February 2014
Maria Minsker |
The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing -- is your brand ready? |
CRM
January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
CRM
August 19, 2015 |
Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
December 2013
Maria Minsker |
Ascena Retail Groups Stands Out in the Inbox with Orchestrated Marketing Responsys helps the specialty online retailer boost productivity and revenue. |
CRM
May 9, 2013
Kelly Liyakasa |
Adobe Continues to Rev Up Digital Marketing Assets Update to Adobe Connect promises stronger digital audience engagement. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
CRM
May 16, 2012
Judith Aquino |
Adobe Introduces New Cloud-Based Tools for Marketers In the latest move to further strengthen its position in the digital marketing space, Adobe unveiled several new additions yesterday for its Web Experience Management product, Adobe CQ. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
May 22, 2012
Leonard Klie |
Thunderhead.com Launches its First Cloud App The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility. |
CRM
January 2015
Leonard Klie |
There's an App for That, But Does Anyone Care? Studies point to a decline in mobile app usage among smartphone owners. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
