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January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities.   |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
April 24, 2015 |
Maritz Releases MaritzCX for Salesforce on the AppExchange Maritz CS for Salesforce integrates customer data into Salesforce applications. |
CRM
August 1, 2014
Leonard Klie |
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices |
CRM
August 12, 2010
Glen Manchester |
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
CRM
December 2014
Leonard Klie |
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. |
CRM
September 17, 2015
Leonard Klie |
Salesforce Introduces SalesforceIQ, the Thunder Platform, and IoT Cloud at Dreamforce New Salesforce product launches bring data from multiple sources into common Salesforce apps. |
CRM
September 24, 2014
Maria Minsker |
Salesforce.com Launches Journey Builder for Apps; Partners with Omnicom The new solution enables companies to incorporate mobile apps into customer journeys. |
CRM
March 2015 |
The 2015 CRM Rising Stars: NewVoiceMedia Builds Multichannel Contact Centers for Salesforce.com Customers Fast growing and highly rated, the cloud contact center provider dominates on the AppExchange. |
Financial Planning
January 1, 2012
Joel Bruckenstein |
Salesforce: More than Just CRM Social enterprise software is still in the early stages of development, but there is clearly a social media revolution taking place that advisors can't afford to ignore. |
CRM
November 22, 2013
Leonard Klie |
Other Companies Shared the Dreamforce Spotlight With 135,000 attendees, Dreamforce made for a great launching pad for companies besides just salesforce.com. |
CRM
December 17, 2015
Oren Smilansky |
Box, Salesforce.com Strengthen Ties with Files Connect The CRM vendor and the content management provider bolster offerings for customers of both platforms. |
Bank Technology News
January 2007
Hakan Akbas |
Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs. |
CRM
December 2014
David Myron |
Why You Should Consider Customer Journey Maps While creating a customer journey map that accounts for experiences across multiple channels might sound difficult, it is possible. |
CRM
February 2015
David Myron |
Correct Problems Caused by Outdated Automation Systems 'Personalization should permeate the customer experience at every touch point.' |
CRM
March 2015 |
The 2015 CRM Service Awards: Rising Stars Our six Rising Stars proved their dedication to improving customer service via a variety of channels. |
CRM
November 2015
Leonard Klie |
On the Scene: At Dreamforce 2015, Salesforce.com Strengthens Ties with Microsoft The two software giants plan to deliver even deeper integrations in 2016 |
CRM
September 22, 2014
Maria Minsker |
Verint Engagement Analytics Offers 'Unprecedented' Cross-Channel Analytics The joint Verint-Kana cloud-based solution enhances customer engagement insight. |
CRM
December 2013
Leonard Klie |
Overcome Multichannel Customer Service Challenges Effective strategies start with talking to customers. |
CRM
June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
CRM
May 16, 2014
Woody Driggs |
Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success. |
CRM
August 19, 2014
Maria Minsker |
CRM Evolution 2014 Day Two: Customer Engagement Is the Future of CRM Brands need to revise their digital, mobile, and call center strategies. |
CRM
February 2015
Maria Minsker |
The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. |
CRM
March 15, 2012 |
TargetX Releases New CRM Tool for College Recruiters Higher education company TargetX has introduced the latest version of its CRM tool for college admissions. |
CRM
November 4, 2014
Maria Minsker |
Microsoft Dynamics Partners with Thunderhead.com; Introduces Microsoft Dynamics CRM 2015 The companies will focus on driving omnichannel engagement and breaking down silos between marketing and sales |
CRM
March 15, 2012 |
Salesforce.com Expands With Salesforce Rypple and Salesforce Site.com Salesforce Rypple will enable companies to engage and align people across their employee social networks. |
CRM
July 24, 2014
Maria Minsker |
Salesforce.com Launches Salesforce1 Sales Reach The solution gives sales teams access to powerful marketing tools on the go. |
CRM
May 21, 2014
Maria Minsker |
Gartner Customer 360 Summit Day Two: A 'Nexus of Customer-Driven Forces' Is Shaping the Digital Future Companies need to rethink their approaches to transparency, personalization, and social interactions. |
CRM
April 2013
David Myron |
Are We Too Connected? Several of our magazine stories take on the issue of connection with customers and how connectivity can best be used for customer engagement. |
CRM
September 2014
Donna Fluss |
Outbound Solutions Engage Customers and Enhance Relationships Mapping out the ultimate next-generation product. |
CRM
October 18, 2013
Ian Truscott |
Building a Business Case for Enterprise CMS An evolving need for content calls for an all-in-one way to manage it. The orchestration of your message across channels is a core discipline within customer experience management and a growing business imperative. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
October 7, 2014 |
Salesforce.com Announces Service Cloud1 and Sales Cloud1 Both Service Cloud1 and Sales Cloud1 provide a string of new mobile apps to help businesses better deal with customers and sales prospects. |
CRM
September 4, 2015
Micheline Nijmeh |
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. |
CRM
April 9, 2015
Oren Smilansky |
Salesforce Pardot Reveals Intelligent Engagement Studio, Sales Cloud Engage New B2B marketing automation tools aim to help reps cultivate higher-quality leads. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
InternetNews
September 22, 2010 |
Salesforce Chats It Up With New Collaboration Tool Chatter 2, the latest installment in Salesforce's real-time collaboration tool, adds a number of features, including filters, analytics and more Twitter-like tricks. |
CRM
November 3, 2015
Sam Del Rowe |
Salesforce.com's Pardot Marketing Automation Platform Integrates with Gmail Sales reps can gain access to client and prospect information as well as lead scores and grades within the popular email platform. |
The Motley Fool
November 30, 2011
Keki Fatakia |
salesforce.com Faces Cloudy Weather Salesforce clocks record revenue, deepens losses. |
CRM
April 2015
Brent Leary |
SMBs See Strength in Intimacy Context relevancy transforms interactions into experience. |
CRM
October 25, 2013
Daniel Incandela |
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does. |
CRM
March 27, 2013 |
Badgeville Launches Gamification Toolkit for Salesforce New integration solution helps companies increase adoption and value from their cloud application investments. |
CRM
August 27, 2014 |
Salesforce.com Launches Salesforce1 Community Cloud New Community Cloud propels salesforce.com into the fast-growing $3.5 billion enterprise collaboration market. |
CRM
July 12, 2013
Duke Chung |
Made-to-Order Customer Experiences Why customer service will -- and should -- never be the same. |
CRM
November 13, 2014 |
Salesforce Launches Salesforce1 Lightning Connect to Integrate Any Data Source with Salesforce Lightning Connect is a real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
May 11, 2011 |
Salesforce Releases Jigsaw 2 Salesforce's 92,300 customers will have real-time access to the 26 million business contacts in the Jigsaw Data Cloud directly within Salesforce CRM. |
CRM
October 16, 2014
Leonard Klie |
At Dreamforce, Salesforce.com Unveils Road Map for Service Cloud Updates Many new features delivered already, with more on the way. |
