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CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.   |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
January 2012
Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers. |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
October 2, 2015
Leonard Klie |
Email Marketing Needs to Keep Up with Mobile Vendors must keep up with an evolving and challenging market by offering refined new solutions and techniques for small businesses. |
CRM
April 11, 2014
Craig Fitzgerald |
The 3 Levels of Follow-Up Email remains the top engagement channel, but using it correctly is key. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
September 2012
Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
October 2013
Maria Minsker |
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years. |
AFP eWire
July 26, 2011 |
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people. |
AFP eWire
July 31, 2013
Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. |
CRM
September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
AFP eWire
May 5, 2008 |
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign. |
CRM
October 2015
Tye Pemberton |
AAA Ohio Succeeds with Liveclicker's RealTime Email Tools By making email-marketing campaigns more interactive, the club sees click-through rates jump 31 percent |
CRM
May 19, 2011
Brittany Farb |
Marketing Industry Migrating to the Cloud IBM study shows companies increasingly adopting cloud-based marketing solutions. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
Fast Company
July 1, 2007
Doug Beizer |
Email Is Dead ... But communication isn't. Reuters, Capital One, and Union Bank reclaim productivity by rethinking the inbox. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
April 1, 2004
David Myron |
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday. |
CRM
May 2006
Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email. |
CRM
January 21, 2005
Colin Beasty |
Harbor Freight Tools Cans Spam The retailer has seen double-digit results through better targeting its email marketing. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
April 2012
Judith Aquino |
Banks Are Rethinking Their Outreach Strategies The need for better communication is leading bank marketers to up their game. |
Pharmaceutical Executive
December 1, 2008
Dave Ormesher |
The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing. |
CRM
November 16, 2010
Juan Martinez |
84 Percent of Digital Marketers Use Social Media Direct marketing is now more about getting heard and having people listen than it is about reach. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
February 10, 2014
Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. |
CRM
February 2014
Maria Minsker |
The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing -- is your brand ready? |
CRM
June 22, 2011 |
VerticalResponse Launches New Social Media Tools to Extend Email Marketing Campaigns VerticalResponse, a provider of self-service email marketing software, online survey, and direct mail marketing solutions for small businesses, today debuted its next-generation social sharing tools that provide deeper integration between email marketing and social media. |
CRM
August 19, 2015 |
Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets |
CRM
January 25, 2012 |
StrongMail Releases New Message Studio Version Enterprise campaign management solution adds continuous testing and real-time optimization, Google Analytics-style data visualizations, improved mobile support, and delivery performance. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
May 4, 2012
Faletski & Sherrett |
Building a Successful Mobile Email Campaign Here are three ways you can improve the success of your email campaigns in an increasingly mobile world. |
AskMen.com
September 15, 2015
Eric Santos |
Sending Great Cold Emails There are plenty of other channels and methods that can be used to acquire customers more effectively, however cold emails can work for you if you do them correctly. |
CRM
June 4, 2014
Maria Minsker |
Liveclicker Delivers Dynamic Messaging Capability with RealTime Email Solution Customized messages range from embedded videos and live messages to timers and social media feeds. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
December 14, 2015
Sam Del Rowe |
GI Insight Study Finds Omnichannel Approaches Are Falling Short Research indicates that though consumers use multiple channels in their shopping journeys, companies are not successfully implementing omnichannel marketing strategies. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
Bank Technology News
January 2007
Holly Sraeel |
When Using World's Best Marketing Tool, Show Restraint The relentless deluge of spam and the wide media coverage of phishing and identity fraud have turned off many consumers, taking the wind out of marketers' sails. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
October 2, 2012 |
Nimble Updates Its Social Relationship Manager Adds social context to your contacts, including a Gmail widget and foursquare integration. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
AskMen.com
Eric Santos |
Mastering Email The truth of the matter is, being good at email is an important skill to have. |
CRM
September 2011
Leonard Klie |
Email Marketing Has the Look Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success |
CRM
October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
