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CRM
February 1, 2008
Jessica Tsai |
Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.   |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
February 1, 2006
Colin Beasty |
Business Problem: Marketing Campaigns Are Failing to Deliver Targeted, Relevant Messages to Customers Tech Solution: Event-based Marketing Tools. ATG Adaptive Scenario Engine... SynapseEBM... Unica Affinium Enterprise Marketing Management (EMM) Suite... |
CRM
January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
January 25, 2012 |
StrongMail Releases New Message Studio Version Enterprise campaign management solution adds continuous testing and real-time optimization, Google Analytics-style data visualizations, improved mobile support, and delivery performance. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
March 1, 2007
Colin Beasty |
Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience. Tech Solution: multivariable testing tools. Kefta Dynamic Targeting... Memetrics xOs Enterprise... Optimost Enterprise Solution... |
CRM
August 19, 2015 |
Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM
December 15, 2011 |
Pardot Gives Marketers New Campaign Analysis Tools Free reports powered by GoodData illustrate opportunities to improve lead flow. |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
CRM
June 6, 2014 |
Elastic Grid Launches Marketing Platform Elastic Grid's marketing automation platform lets marketers and their partners launch campaigns in three minutes or less. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
CRM
September 17, 2015 |
MailChimp Offers Pro Package MailChimp Pro offers advanced data analysis and optimization features for email campaigns. |
CRM
October 28, 2015 |
Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
December 1, 2006
Colin Beasty |
Business Problem: Companies lack the ability to draw insight and intelligence from the vast pools of customer data they've collected. Tech solution: BI reporting and tracking tools. Cognos 8 Business Intelligence... SAS Enterprise BI Server... Vanguard Business Analytics... |
CRM
June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
April 4, 2011 |
Emailvision Enters Key Partnerships The email and social marketing software provider integrates online relationship marketing technologies. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
August 31, 2010
Juan Martinez |
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
July 12, 2012
Kelly Liyakasa |
Eloqua Melds Salesforce.com Chatter with Marketing Automation Unified social layer connects sales and marketing for stronger collaboration. |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
October 18, 2012
Judith Aquino |
Microsoft Jumps into the Marketing Automation Space Their acquisition provides further proof of a maturing market. Only a few days after ExactTarget snapped up marketing automation provider Pardot for $95.5 million, Microsoft announced yesterday that it has acquired MarketingPilot for an undisclosed amount. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
