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CRM
September 1, 2011 |
Pardot Makes B2B Marketing More Social with Major Platform Upgrade New social media profiling and messaging features enable marketing campaigns that engage sales prospects across channels.   |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
February 18, 2014
Sarah Sluis |
Microsoft Dynamics Release Adds Social Listening, Bolsters Marketing and Customer Care Q2 release builds on feature sets from Parature, NetBreeze, and MarketingPilot acquisitions. |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
November 3, 2015
Sam Del Rowe |
Salesforce.com's Pardot Marketing Automation Platform Integrates with Gmail Sales reps can gain access to client and prospect information as well as lead scores and grades within the popular email platform. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
April 14, 2011
Brittany Farb |
ExactTarget Integrates Microsoft Dynamics CRM into Social CRM Tool CoTweet Social CRM Connector will provide organizations the ability to evaluate social media programs. |
CRM
April 16, 2015
Oren Smilansky |
BrightFunnel Releases Revenue Waterfall BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel. |
CRM
March 19, 2013
Leonard Klie |
Microsoft Dynamics CRM Gets Mobile, Social Company highlights innovations to help businesses unite their organizations, connect with their customers and get the most value from their information technology investments. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
July 2, 2013
Leonard Klie |
Microsoft Plans New Dynamics CRM Version for Fall Release The new fall 2013 version features a new user interface, greater integration with social and collaboration tools, and more mobile support. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
CRM
June 13, 2012
Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
CRM
April 2011
J. David Lashar |
Marketing Beyond the Cloud Technology and strategy convert customer interactions into actionable insight. |
CRM
September 16, 2014
Leonard Klie |
Microsoft Previews Dynamics CRM 2015 Updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing will help marketers and salespeople collaborate more effectively. |
CRM
June 2013
Leonard Klie |
Microsoft Opens Up at Convergence Company comes out of its cocoon to help customers get the most value from IT investments. |
CRM
February 10, 2012
Sean Canning |
The Case for Multichannel Customer Management Why enterprises that fail to adapt will be left behind. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
January 23, 2013
Judith Aquino |
NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Social Mailman With the purchase of CoTweet, email marketing specialist ExactTarget is ready to deliver results. |
CRM
November 2013
David Myron |
Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers. |
CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
November 11, 2011 |
Pardot Adds Integration with Citrix GoToWebinar, Cisco WebEx, and ReadyTalk Pardot now works with leading webinar vendors, making it easier than ever for SMB marketers to track and manage sales leads. |
CRM
June 4, 2013
Kelly Liyakasa |
Salesforce.com to Acquire ExactTarget, Round Out Marketing Cloud The $2.5 billion deal will power cross-channel marketing attribution. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
August 1, 2014
Leonard Klie |
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices |
CRM
September 11, 2015
Leonard Klie |
Microsoft Introduces Updates in Microsoft Dynamics CRM 2016 Microsoft Dynamics CRM 2016 will feature enhancements in productivity, intelligence, mobility, and customer service. |
CRM
April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
CRM
August 19, 2015
Oren Smilansky |
CRM Evolution 2015 Day Two: With New Technologies, Organizations Must Do Their Homework Speakers recommend adequate prep before committing to costly tools, and investing in flexible solutions that will evolve over time. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
June 2, 2014 |
Microsoft Updates Dynamics CRM Microsoft's latest Dynamics CRM release combines new marketing, social listening, and customer care capabilities with the power of productivity. |
CRM
March 5, 2014
Maria Minsker |
Silverpop Launches E-Commerce-Focused Marketing Automation Solution The solution is the first of several industry-specific offerings to be released. |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
July 17, 2013
Maria Minsker |
ExactTarget Launches HubExchange App Marketplace Platform brings marketing technologies and data together. |
CRM
June 19, 2013
Kelly Liyakasa |
Marketers Sound Off on Digital Enterprise Issues Is traditional marketing fundamentally broken? |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
