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CRM February 3, 2012 Randy Smith	The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable.
Search Engine Watch April 19, 2011 Erez Barak	Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? If we use SMBs as a litmus test for change, research shows that more and more SMBs are turning to social media, and in some cases, before they turn to search.
CRM January 17, 2012 Judith Aquino	Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages.
CRM April 19, 2011 Leonard Klie	Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels.
CRM July 11, 2014 Scott Vaughan	Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results.
CRM May 2013 Judith Aquino	Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
CRM December 30, 2011 Shamez S. Dharamsi	Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI.
CRM October 2012 Judith Aquino	SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs.
CRM July 2014 Sarah Sluis	4 Ways to Master Omnichannel Selling Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
CRM August 2015	Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
CRM January 2016 Maria Minsker	Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands
CRM July 2011 Brittany Farb	The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015.
CRM August 17, 2012 Joe Cordo	How to Get Value from Big Data Five ways to embrace the information you have.
CRM December 14, 2012 Lisa Cramer	Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market.
CRM January 14, 2015	Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement.
CRM June 2, 2003 David Myron	Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale.
CRM October 18, 2012 Judith Aquino	Microsoft Jumps into the Marketing Automation Space Their acquisition provides further proof of a maturing market. Only a few days after ExactTarget snapped up marketing automation provider Pardot for $95.5 million, Microsoft announced yesterday that it has acquired MarketingPilot for an undisclosed amount.
CRM June 7, 2013 Peter Chase	Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels.
CRM December 9, 2015 Mark Smith	CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness.
CRM May 6, 2011 Alex Cohen	Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list
CRM July 2006 Colin Beasty	Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps.
CRM November 23, 2012 Pelin Thorogood	The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value.
CRM October 2, 2015 Leonard Klie	Email Marketing Needs to Keep Up with Mobile Vendors must keep up with an evolving and challenging market by offering refined new solutions and techniques for small businesses.
CRM December 2014 Leonard Klie	Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges.
CRM October 1, 2006 Lamb & Sakhnini	Driving Direct Marketing's Next Generation The opportunity for muscular returns continues to grow. Direct marketers must make fundamental changes to navigate this new multiproduct, multisegment, multichannel world.
CRM November 1, 2005 Colin Beasty	Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM December 11, 2010 Gib Bassett	The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution.
CRM August 3, 2012 Carrie Scott	Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability.
CRM May 15, 2015 Adam Blitzer	Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person.
CRM February 8, 2013 Lou Guercia	When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors.
CRM February 23, 2015 Maria Minsker	Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning.
CRM November 16, 2010 Juan Martinez	84 Percent of Digital Marketers Use Social Media Direct marketing is now more about getting heard and having people listen than it is about reach.
CRM January 20, 2012 Kara Trivunovic	Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns.
CRM December 5, 2014 Grant Halloran	Overcoming Your Big Data Fears Five steps to put marketers on the right path.
CRM December 14, 2015 Sam Del Rowe	GI Insight Study Finds Omnichannel Approaches Are Falling Short Research indicates that though consumers use multiple channels in their shopping journeys, companies are not successfully implementing omnichannel marketing strategies.
CRM April 8, 2011 Tyler Garns	Convergence of CRM and Marketing Automation for SMBs What this integration means for business
CRM April 4, 2014 Kane Russell	Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.
CRM July 21, 2014 Maria Minsker	Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value.
CRM December 2012 Leonard Klie	Piecing Together Multichannel Support Cross-channel support starts with connecting the right channels.
CRM January 23, 2013 Judith Aquino	NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems.
CRM October 2014 Barton Goldenberg	The True Price of Channel Optimization Why meeting your customers where they prefer is key to your business survival.
CRM February 2014 Paul Greenberg	CRM in the Age of Customer Engagement When definitions are in flux, flexibility is key.
PHONE+ October 1, 2009 Steve Hilton	Ask Steve: How Has the Recession Impacted SMB Technology Initiatives? How have small businesses scrimped and saved? Which small business-facing technology sectors are faring better? Here are the answers to a survey addressing these questions.
CRM March 21, 2013	Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value.
CRM October 2014 Maria Minsker	How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity.
CRM October 18, 2013 Ian Truscott	Building a Business Case for Enterprise CMS An evolving need for content calls for an all-in-one way to manage it. The orchestration of your message across channels is a core discipline within customer experience management and a growing business imperative.