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Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly.   |
CFO
February 1, 2011
David McCann |
Social-Media Frenzy Amid the chatter, companies are beginning to achieve tangible benefits from social media. |
CRM
June 2011
Koa Beck |
Pizza Chain Goes Extreme on Facebook A San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook likes. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
Search Engine Watch
April 19, 2011
Erez Barak |
Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? If we use SMBs as a litmus test for change, research shows that more and more SMBs are turning to social media, and in some cases, before they turn to search. |
The Motley Fool
October 7, 2011
Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
CRM
September 2010
Fluss & Rogers |
The Growth of Social Media in Customer Service While most of what's happening in social media is personal in nature, organizations are finding that it's important to listen carefully when they become the subject of discussion. |
CRM
April 1, 2011
Scott Swope |
Social Media Interaction a Challenge for Web 2.0 Sites Too How companies can reap the benefits of social media. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
Search Engine Watch
October 20, 2010
Kevin Gibbons |
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform? |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
Insurance & Technology
November 18, 2009
Nathan Conz |
Progressive Details Twitter Strategy Progressive has leveraged micro-blogging site Twitter to foster customer engagement and improve customer service. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
July 2011
Paul Greenberg |
Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts. |
CRM
September 14, 2012
Kelly Liyakasa |
Unified Unveils SocialConnect Solution The product is aimed at connecting social marketing campaign activity with CRM systems. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
February 2011
Fluss & Rogers |
How to Listen to the Voice of the Customer in a Multichannel World Contact centers and enterprises in general should interact with customers in their channel of choice, either in real time or periodically. These solutions need to create, issue, collect, and analyze feedback through multiple channels, including IVR, Web, social media, email, SMS, and live calls. |
Search Engine Watch
December 13, 2010
Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
Fast Company
Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page. |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
CRM
October 24, 2011 |
iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application. |
CRM
January 2, 2015
Marriann Cole |
4 Building Blocks for Improving Customer Service Listening to customers' voices shouldn't stop when the sale is made. |
CRM
October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
CRM
June 28, 2013
Melissa Pippine |
Demystifying Social Media for Customer Experience Look to 'intelligent' tools to identify causes of discontent. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
December 1, 2010
Lauren McKay |
The 6 Goals of Social Media Marketing Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
CRM
January 11, 2013
Eric Litster |
The Shifting B2B Marketing Landscape Leverage mobile and social media so your business won't be left behind. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
Search Engine Watch
July 26, 2010
Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. |
CRM
October 17, 2014
Yaron Wilf |
How Social Service Communities Can Drive Loyalty When customers help each other, companies and customers win. |
CRM
July 18, 2012 |
Conversocial Analytics Platform to Focus on Customer Service Metrics New social media tool brings true customer service key performance indicators to Facebook and Twitter. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM
October 20, 2010
Juan Martinez |
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? |
Fast Company
November 2010
Robert Safian |
Letter From the Editor: The Influence Virus: Our Unlikely Experiment in Social Media Today's viral-marketing efforts tend to be sophisticated, and yet there's still a seat-of-the-pants vibe about the whole area. |
Financial Planning
December 1, 2009
Chris Hall |
Socially Adept Participation in social media -- LinkedIn, Facebook, Ning, Groupsite, Twitter, blogs, YouTube -- is now a workplace reality. |
Search Engine Watch
April 5, 2011
Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
CRM
June 2010
Lauren McKay |
Crashing the Community Nestle feels the crunch when its own social network turns from semi-sweet to dark. |
CRM
June 1, 2009
Jessica Tsai |
On the Scene: Users Converge Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@. |
